(Senior) Social Media Manager (m/f/d)

IronMaxx Nutrition GmbH & Co. KG; Hürth; Vor Ort; EUR 40.000 - 58.000; Vollzeit

Zusammenfassung

A fitness nutrition company in Hürth is looking for a creative influencer marketing expert to elevate their brand. You will manage social media channels, create engaging content, and build partnerships with influencers. The ideal candidate has a background in marketing or communication, strong experience in social media, and excellent fluency in German and English. The position offers the chance to work in a dynamic environment with a focus on innovative campaigns.

Leistungen

Training and continuing education programs

Qualifikationen

• Completed training or studies in a relevant field, e.g. marketing or communication.
• Relevant professional experience in social media/online marketing for consumer goods or fitness/lifestyle products.
• Proven success in developing and implementing influencer marketing strategies.
• Experience in network maintenance and in building/coordinating online communities.

Aufgaben

• Managing and developing social media channels with community management.
• Building and maintaining relationships with content creators.
• Analyzing and optimizing social media activities based on KPIs.
• Developing strategies to increase brand awareness and sales.
• Identifying suitable influencers for long-term cooperation.
• Collaborating with the internal team for creative campaigns.

Kenntnisse

Influencer marketing strategies

Social media management

Community building

Trend analysis

Content creation

Negotiation skills

Fluent in German

Fluent in English

Ausbildung

Degree in marketing or communication

Tools

CapCut

MS Office

Jobbeschreibung

#BEcomeMAXX

Are you a creative mind in influencer marketing and ready to redefine the fitness and nutrition industry?
With your flair for trends and strong partnerships, you will take our brand to the next level. You develop innovative campaigns with content creators and ensure that reach is transformed into genuine enthusiasm: From Likes to Lifestyle – Let's Make an Impact!

Your skillset - as strong as our protein

Education

• Completed training or studies in a relevant field, e.g. marketing or communication

Experience

• Relevant professional experience in social media/online marketing for consumer goods or fitness/lifestyle products
• Proven success in developing and implementing influencer marketing strategies
• Experience in network maintenance and in building/coordinating online communities on various online platforms

Professional knowledge

• Profound knowledge in analyzing market and trend data as well as monitoring campaign performance
• Editorial experience as well as experience in creating reels and video editing via CapCut
• Knowledge of the most common social media platforms as well as in the area of paid social/meta ads/insights
• Very good user knowledge of MS Office

Soft skills

• Excellent communication and negotiation skills
• Structured, reliable and independent way of working
• Openness to new situations and a confident manner
• A high degree of flexibility and creative expression
• Fluent German and English

Our tip:Personal fit is important to us, and we will teach you everything else through training and continuing education programs. Soif you don't meet 100% of the requirements for this position, apply anyway.Maybe you are exactly the person we need in our IronMaxx team!

Ready to perform? Your tasks with MAXXimum focus

Operational

• Managing and developing our social media channels – from community management and content creation to interacting with our target group
• Building and maintaining lasting relationships with our content creators – coordinating activities, conducting creative briefings on new products, promotions and discount codes, and ensuring authentic messages
• Continuously analyzing, evaluating and optimizing our social media activities based on clearly defined KPIs

Strategic

• Development and implementation of a holistic strategy to increase brand awareness, engagement and sales by taking advantage of trends and targeting the target group
• Identification, approach and long-term cooperation with suitable influencers who perfectly match the brand
• Continuous expansion of our network and strengthening of our online presence
• Conception, implementation and performance measurement of influencer campaigns (storytelling formats to targeted product placement and data-driven performance campaigns)
• Close collaboration with the internal team to develop creative and impactful campaigns
• Development of customized campaigns and measures that work exactly where our community is active