Senior Social Commerce Strategist

Wundermanthompson; Deutschland; Hybrid; EUR 85.000 - 120.000; Vollzeit

Benefits dieser Stelle

Discretionary bonus

Training opportunities

Competitive pension

Medical insurance

Life assurance

Social events

Holiday buy/sell

Family friendly policies

Retail discounts

Zusammenfassung

VML in Germany seeks a Senior Social Commerce Strategist to lead and execute social media strategies focused on commerce for global brands, blending paid and organic efforts to drive measurable results.

You will work with client editorial, creative, and marketing teams to craft visions and platform-specific content, with emphasis on TikTok Shop. This role requires strong leadership, collaboration across teams, and a track record of delivering on client objectives.

Qualifikationen

• Proven experience in digesting, interpreting, and responding to briefs in a high-paced environment.
• Hands-on experience in a social strategist role – either brand or agency side.
• Experience working with global brands, partnering with senior clients, and leading projects.
• Experience with social listening tools and analytics platforms.

Aufgaben

• Strategic Leadership: Develop and implement comprehensive social media strategies that align with client business objectives and drive measurable results.
• Paid & Organic Integration: Develop strategies that seamlessly integrate paid and organic social media efforts to maximize reach, engagement, and conversion.
• Content Strategy & Development: Collaborate with client editorial, creative, and marketing teams to develop engaging and innovative content strategies.
• Platform Expertise: Maintain a deep understanding of social media platforms, best practices, and emerging trends.
• Client Management: Build and maintain strong relationships with clients, acting as a trusted advisor.
• Brief Response & Execution: Digest, interpret, and respond to briefs in a fast-paced environment.
• Performance Analysis & Reporting: Track and analyze social media performance, providing regular reports and insights.
• Project Leadership: Lead social media projects from inception to completion, ensuring on-time and on-budget delivery.
• Presentation & Communication: Confidently present strategic thinking and creative solutions to clients, including senior-level executives.
• Innovation & Thought Leadership: Stay abreast of latest social media trends and proactively identify opportunities.
• Collaboration: Work with internal teams to integrate social strategies with overall marketing.
• Client Location Work: Willingness to work at client locations as needed.

Kenntnisse

Strategic Leadership

Paid & Organic Integration

Content Strategy

Platform Expertise

Client Management

Brief Response & Execution

Performance Analysis

Project Leadership

Presentation

Innovation

Collaboration

Client Location Work

Ausbildung

Degree in Marketing/Advertising/Digital Marketing/Communications/Business

Tools

Sprinklr

Brandwatch

NetBase Quid

Google Analytics

Adobe Analytics

Jobbeschreibung

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Senior Social Commerce Strategist needed on a permanent basis to join our Global Social Commerce Team.

The opportunity

In this role, you will be responsible for developing and executing comprehensive social media strategies focused on commerce that unify paid and organic efforts to drive measurable results for our clients. You will work closely with client editorial, creative, and marketing teams to craft overall strategic visions and platform-specific content strategies, bringing creative vision to life through exceptional content that resonates with target audiences and drives online shopper experiences.

Essential to this role is understanding the social networks, how they drive engagement and growth for clients and being able to drive both strategy and execution for clients across all, in particular with a focus on TikTok shop.

What you’ll be doing

• Strategic Leadership:Develop and implement comprehensive social media strategies that align with client business objectives and drive measurable results. This includes defining target audiences, setting KPIs, and identifying key opportunities for growth.
• Paid & Organic Integration:Develop strategies that seamlessly integrate paid and organic social media efforts to maximize reach, engagement, and conversion.
• Content Strategy & Development:Collaborate with client editorial, creative, and marketing teams to develop engaging and innovative content strategies that resonate with target audiences and drive online shopper experiences.
• Platform Expertise:Maintain a deep understanding of social media platforms, best practices, and emerging trends, and leverage this knowledge to develop innovative and effective strategies.
• Client Management:Build and maintain strong relationships with clients, acting as a trusted advisor and providing strategic guidance on social media best practices.
• Brief Response & Execution:Digest, interpret, and respond to briefs in a fast-paced environment, ensuring that strategies are aligned with client objectives and delivered on time and within budget.
• Performance Analysis & Reporting:Track and analyze social media performance, providing regular reports and insights to clients and internal stakeholders.
• Project Leadership:Lead social media projects from inception to completion, ensuring that they are delivered on time, within budget, and to the highest standards.
• Presentation & Communication:Confidently present strategic thinking and creative solutions to clients, including senior-level executives.
• Innovation & Thought Leadership:Stay abreast of the latest social media trends and technologies, and proactively identify opportunities for innovation and improvement.
• Collaboration:Work closely with internal teams, including creative, media, and analytics, to ensure that social media strategies are integrated with overall marketing efforts.
• Client Location Work:Willingness to work at client locations as needed.

What we want from you

• Talented, enthusiastic, focused, and professional.
• Strong attention to detail with an understanding of design fundamentals.
• Positive and outgoing creative thinker, seeking pragmatic and creative solutions and seeing challenges as shining opportunities.
• Adaptable and thrives in a fast-paced environment.
• Passionate about inspiring outstanding online shopper experiences for consumers and brands, no matter what product, service, sector, device, or channel!
• Customer-first mindset with the maturity and initiative to keep clients happy.
• Experience working with social platforms, in particular Meta and TikTok Shop
• Excellent presentation and communication skills, with the ability to understand and communicate complex concepts.
• Confident in recommending creative solutions to clients.
• Degree qualified, ideally in Marketing, Advertising, Digital Marketing, Communications, or Business (subject specific is not essential).
• Proven experience in digesting, interpreting, and responding to briefs in a high-paced environment.
• Hands-on experience in a social strategist role – either brand or agency side
• Highly consultative with a deep understanding of social media platforms, best practices, and innovation.
• Experience working with global brands, partnering with senior clients, and leading projects.
• Experience in the consumer packaged goods (CPG) or related industry (e.g., personal care, household products, food & beverage) is highly desirable. This includes understanding the unique challenges and opportunities within this sector, such as navigating complex regulatory environments, managing brand reputation, and driving online sales through social commerce.
• Passionate about social media, digital, and commerce, and about the possibilities of revolutionizing commerce through social channels.

Desirable Attributes

• Experience with social listening tools and analytics platforms (e.g., Sprinklr, Brandwatch, NetBase Quid, Google Analytics, Adobe Analytics).
• Experience with social media advertising platforms (e.g., Facebook Ads Manager, Twitter Ads, LinkedIn Campaign Manager).
• Experience with influencer marketing and content creation.
• Strong understanding of SEO principles and best practices.
• Experience with A/B testing and optimization.
• Excellent written and verbal communication skills.
• Strong organizational and time management skills.
• Ability to work independently and as part of a team.

What we can offer you

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Permanent only:
We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead withHeart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower yourBrains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we championCourage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information,please visit www.vml.com, andfollowalong on Instagram,LinkedIn, and X.