Senior Digital Insight Analyst

Vmlenterprisesolutions; Deutschland; Vor Ort; EUR 70.000 - 95.000; Vollzeit

Benefits dieser Stelle

Discretionary bonus scheme

Training opportunities

Competitive pension

Medical insurance

Life assurance

Social events

Holidays purchase options

Family friendly policies

Retail discounts

Zusammenfassung

WPP Enterprise Solutions is seeking a Senior Digital Insight Analyst & CRO to join our Data & Marketing team. You will lead analysis of user behavior across multi-market digital environments, identifying optimization opportunities and defining data-driven strategies to elevate experiences and boost conversions.

You will design dashboards, collaborate with CRO and product teams, ensure data quality and governance, and mentor junior analysts as part of a globally connected team.

Qualifikationen

• Proven domain expertise in digital analytics, CRO, or related areas with multi-market experience.
• Hands-on with modern analytics tools and BI platforms to drive insights.
• Ability to translate data into clear, actionable business recommendations.
• Strong communication and storytelling skills to influence stakeholders.
• Forward-thinking mindset with interest in leveraging AI for exploration and insight.

Aufgaben

• Lead funnel and behavioral analysis across digital touchpoints and run experiments.
• Perform statistical analyses and leverage AI to accelerate insight generation.
• Design, maintain and present dashboards and executive reports.
• Partner with Analytics Engineering and Data teams to ensure data quality and KPIs.
• Provide mentorship and support to junior analysts.

Kenntnisse

Digital analytics

CRO

A/B testing

Statistical analysis

Data storytelling

Communication

Tools

Google Analytics 4

Amplitude

Tableau

Power BI

Looker

SQL

Jobbeschreibung

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients' businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

We are looking for a Senior Digital Insight Analyst & CRO to join our Data & Marketing team.

In this role, you will lead the analysis of user behavior across complex, multi-market digital environments—identifying key optimization opportunities and defining data-driven strategies to elevate user experiences and boost conversion performance.

What will you do?

• Customer Journey & CRO Strategy:Lead funnel and behavioral analysis across digital touchpoints, collaborating closely with CRO and product teams to design, run, and evaluate experimentation initiatives (A/B testing, incrementality analysis, and heuristic reviews).
• Advanced Analytics & AI:Perform statistical analyses and leverage AI capabilities to accelerate insight generation, separating signal from noise to understand the business impact of optimization efforts.
• Dashboards & Reporting:Design, maintain, and present intuitive performance dashboards, measurement frameworks, and executive reports featuring key behavioural findings and strategic recommendations.
• Data Quality & Governance:Partner with Analytics Engineering and Data teams to define robust KPIs and ensure high tracking quality and data consistency.
• Mentorship & Team Support:Provide guidance and support to junior analysts within the team.

What are we looking for?

• Proven Domain Expertise:Strong background in digital analytics, behavioural analytics, or CRO, with hands-on experience navigating complex environments and engaging with multiple stakeholders.
• Technical & Tooling Proficiency:
• Proficient with modern analytics tools (e.g., Google Analytics 4, Amplitude).
• Skilled with BI platforms (Tableau, Power BI, Looker).
• Basic-to-intermediate SQL knowledge is a strong plus.
• Analytical & Statistical Acumen:Deep understanding of digital journeys, conversion funnels, testing methodologies, and statistical analysis to evaluate incrementality.
• Communication & Storytelling:Ability to translate complex datasets into actionable business recommendations through clear communication and compelling data storytelling.
• Forward-Thinking Mindset:A curious, business-oriented approach with an active interest in leveraging AI to enhance data exploration and insight generation.

What we can offer you

Alongside the opportunity to work with some of the most exciting brands around the world, we'll also prioritise your career development and help you grow your skills. We'll empower you to make a difference, allow you to be yourself, and respect who you are.

Permanent only:

• discretionary bonus scheme
• training opportunities
• competitive pension
• medical insurance
• life assurance
• social events
• opportunities to buy and sell holidays
• family friendly policies
• discounts with hundreds of retailers and much more.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead withHeart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower yourBrainsfor innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we championCourage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

#LI-EMEA

How we use AI in the recruitment process:To ensure more focused and engaging conversations, we leverage AI in our recruitment processexclusively for secure, objective note-taking, never for evaluative judgments. This allows our team to be fully present with you. You are always welcome torequest a transcript of these notes or opt outof this feature at any time. Opting out will not impact the outcome of the interview process"

About WPP

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships - all united by our agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.