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The Customization Group in Cologne is seeking a Senior Shop Manager to own live shops end to end, drive campaign updates, testing, and localization for new markets, with a focus on AI-driven efficiency.
You will coordinate with Product, Development, Analytics and Creative to ship changes, run A/B tests, and improve the customer journey, while maintaining on-site presence with some flexibility in Cologne.
Now hiring Marketing Cologne
Senior Shop Manager (Cologne) (m/f/d)
Own live online shops end to end: the daily changes, the campaign and event updates, the testing, and the customer journey that runs through all of it. You are the person who decides what ships, and who proves it worked.
Our Shop Management team keeps a large portfolio of online shops running, tested and improving every day. We are looking for an experienced senior person to join it and set the standard: someone the team looks to, learns from and moves faster because of.
You take end-to-end ownership of defined shops and projects: daily changes, campaign and event updates, asset implementation, testing and QA, and the coordination with Product, Development, Analytics and Creative that makes any of it ship. A core part of the work is structured testing: building a thesis, setting up A/B tests, and acting on what the numbers show. You are also expected to use AI to work faster and smarter, as a repeatable process rather than a one-off experiment.
The Customization Group is a global leader in mass customization and print‑on‑demand e‑commerce, manufacturing up to 2.5 million personalized products daily across production sites in Germany, Poland, the USA and Latvia, and reaching customers through 20+ online shops and 1,000+ partner stores: 750+ people, 40+ nationalities, 10 locations.
In a nutshell -you run live shops end to end, you test what works, and you use AI to keep the whole portfolio moving.
At a glance
Location
Cologne, Germany
On‑site (some flexibility)
Team
Shop Management
within Marketing
Scope
Defined shops, end to end
shared & rotated
Pay
Discussed in call
shared in first call
Experience
Senior
3–5 yrs shop / project / product
Start date
ASAP
flexible for notice
What you will own, and what we need from you. Side by side, no surprises.
Ordered by share of your week: running and testing live shops takes the largest slice, and AI runs through all of it.
Run the shops day to day.
Campaign and event updates, hero banners, discount logic, content and asset changes, and the coordination that gets them live on time.
Own defined shops or projects end to end.
You hold the stakeholders, the timeline and the delivery quality, and you are the one people ask for a status.
Launch new shops and enter new markets.
Stand up new Shopify shops, take existing ones into new markets, and own the localization that makes them work locally: language, currency, payment and regional detail.
Support product launches.
New products and features go live cleanly because you helped set them up, test them and roll them out.
Test before customers do.
QA, and A/B tests built on a clear thesis, then the follow‑up actions the results call for.
Improve conversion and the customer journey.
Look at where people drop off, form a view on why, and turn it into a prioritised list of improvements.
Use AI to get more done.
Use AI to draft A/B test ideas, build QA checklists, adapt content across shops and speed up your reporting, so more tests ship and turnaround gets faster. You review everything before it goes live.
The must‑haves are genuine; the rest are strong pluses, not gates.
Must have
Structured, delivery‑focused background.
3–5 years in e‑commerce shop management, online project management, product ownership or a comparable role.
Ownership of complex projects.
A track record of running cross‑functional projects and delivering many different tasks on short timelines.
Testing and conversion thinking.
Comfort with A/B tests, QA and acting on data.
You already work with AI.
You use AI tools day to day to work faster and better, on analysis, drafting, QA and reporting, and you check what they give you before it goes anywhere.
A hands‑on mindset.
You make the call and then you do the work, rather than passing it on.
Negotiation‑level English.
You work daily with teams in several countries.
Nice to have
Shopify, hands‑on.
Direct experience running or launching Shopify shops is a strong plus, since new shops are moving onto it.
An eye for UX.
An inclination toward UX and customer journeys. Formal UX experience is not needed: you can build and learn it on the job with data and AI support.
Multi‑market and localization.
You have taken a shop or product into a new market before, including the localization that goes with it.
What you get to work with, not what we want from you.
Ownership
You get named shops and projects to own end to end: the decisions, the stakeholders and the delivery. As the most experienced person on the team, you set the standard and pull the work forward: leading by how you work, not by managing people.
End-to-endNamed scope
Scale