Senior Segment Marketing Manager – Biopharma

Radiometer; Deutschland; Remote; EUR 90,000 - 130,000; Full time

Job summary

Beckman Coulter Life Sciences, a Danaher operating company, is seeking a Senior Segment Marketing Manager to own the Biopharma segment strategy and external expert networks. Fully remote, you will lead global GTM, translate insights into strategic priorities, and strengthen the Biopharma brand across markets.

You will collaborate with Global Strategic Marketing to activate campaigns, develop narratives, and drive demand-generation while enabling sales with compelling content and tools.

Qualifications

• Master's degree in Life Sciences, Biotechnology, Bioprocessing, Marketing, Business, or a related scientific discipline.
• 8+ years of experience in strategic marketing, segment marketing, product marketing, market development, commercial strategy, or related life sciences commercial roles.
• Demonstrated experience in Biopharma market including customer workflows, applications, buying processes, and commercialization within bioprocessing, biologics, cell and gene therapy, analytical instrumentation, or related markets.
• Experience developing and executing customer insight programs including Voice of Customer research, customer interviews, advisory boards, market research, and win/loss analysis.
• Proven success developing and commercializing go-to-market strategies, value propositions, content strategies, sales enablement programs, and growth initiatives in a global B2B environment.

Responsibilities

• Own global Biopharma segment GTM strategy: Define priority customer groups, workflows, applications, market opportunities, value propositions, and routes to growth.
• Translate customer, market, competitive, regulatory, and funding insights into strategic choices, business cases, and commercial priorities.
• Identify unmet needs and portfolio or solution gaps informing commercialization, innovation, partnerships, and investments.
• Build the Biopharma brand within LS; create a differentiated segment narrative linking Biopharma capabilities to workflows and outcomes.
• Develop awareness, relevance, consideration, and preference across Biopharma audiences via brand and thought-leadership programs.
• Partner with Digital and Commercial Marketing to activate customer-centric campaigns and demand-generation initiatives.
• Develop and activate external expert networks and advisory activities with key opinion leaders and partners.
• Translate input into actionable segment, content, and commercial recommendations; enable commercial teams with tools and training.
• Lead go-to-market execution and performance management across global programs, align stakeholders, and track funnel and revenue impact.

Skills

Strategic marketing

Segment marketing

Product marketing

Commercial strategy

Market development

Go-to-market

Sales enablement

Global B2B

Education

Master's degree in Life Sciences or related field

Job description

Bring more to life. Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics, and biotechnology? At Beckman Coulter Life Sciences, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact. You’ll thrive in a culture of belonging where you and your unique viewpoint matter. By harnessing Danaher’s system of continuous improvement, you help turn ideas into impact, innovating at the speed of life. At Beckman Coulter Life Sciences, we know time is the most critical facet in the laboratory today: time to get life-saving therapies to patients faster; reclaiming time by automating tedious manual workflows; and saving time spent addressing erroneous or complex results. We partner with you to accelerate answers to critical questions through the power of automation. We develop innovations for scientists by scientists, with many of our 3,300+ global colleagues coming from the laboratory. It’s all part of our time-tested approach to bringing meaningful innovations at the speed of life since 1935. And we’re just beginning. Working together, let’s put our time and talents together to advance human health for tomorrow. Learn about the Danaher Business System, which makes everything possible.

Senior Segment Marketing Manager

owns Biopharma segment strategy, positioning, brand development, external expert networks, content strategy, and commercial enablement. This position reports to the head of Biopharma product marketing, sits on the Global Strategic Marketing team, and is fully remote. In this role, you will have the opportunity to:

• Own global Biopharma segment GTM strategy: Define priority customer groups, workflows, applications, market opportunities, value propositions, and routes to growth.
• Translate customer, market, competitive, regulatory, and funding insights into clear strategic choices, business cases, and commercial priorities.
• Identify unmet needs and portfolio or solution gaps that inform commercialization, innovation, partnership, and investment decisions.
• Build the BEC LS brand in Biopharma. Develop a differentiated segment narrative that connects BEC LS capabilities to critical Biopharma workflows and customer outcomes.
• Build awareness, relevance, consideration, and preference across priority Biopharma audiences through focused brand and thought‑leadership programs.
• Partner with Digital and Commercial Marketing to activate customer‑centric campaigns and demand‑generation initiatives.
• Develop and activate external expert networks : Build a global network of key opinion leaders, scientific experts, industry partners, and customer champions to strengthen market insight and credibility.
• Create advisory activities, scientific collaborations, and external engagement plans aligned with priority growth opportunities.
• Translate expert and customer input into actionable segment, content, and commercial recommendations.
• Enable commercial teams and drive measurable funnel : Own the Biopharma content and asset roadmap. Develop customer‑facing content, workflow narratives, proof points, application stories, campaigns, playbooks, and competitive tools. Equip sales teams with segment knowledge, discovery questions, value messaging, training, and tools that support confident customer conversations and improved conversion.
• Lead go‑to‑market execution and performance management : Lead global, cross‑functional commercialization programs from opportunity definition through activation, adoption, and scale‑up. Align global and regional stakeholders around priorities, roles, execution plans, and performance expectations. Track awareness, engagement, FFR, qualified funnel, sales adoption, pipeline progression, win rate, and revenue contribution; use results to improve programs and investment decisions.

The essential requirements of the job include

• Master's degree in Life Sciences, Biotechnology, Bioprocessing, Marketing, Business, or a related scientific discipline.
• 8+ years of experience in strategic marketing, segment marketing, product marketing, market development, commercial strategy, or related life sciences commercial roles.
• Demonstrated experience in the Biopharma market, including customer workflows, applications, buying processes, and commercialization within bioprocessing, biologics, cell and gene therapy, analytical instrumentation, or related markets.
• Experience developing and executing customer insight programs, including Voice of Customer research, customer interviews, advisory boards, market research, and win/loss analysis.
• Demonstrated success developing and commercializing go‑to‑market strategies, value propositions, content strategies, sales enablement programs, and growth initiatives in a global B2B environment.

Travel, Motor Vehicle Record & Physical/Environment Requirements

• Ability to travel up to 35% globally, including customer engagements, scientific conferences, advisory boards, commercial meetings, and business planning activities.
• It would be a plus if you also possess previous experience in: Experience commercializing multi-product solutions or integrated workflow offerings. Experience working with global life sciences or biopharma customers across multiple geographies. Additional language proficiency beyond English.

Beckman Coulter Life Sciences, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info. At Beckman Coulter Life Sciences we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Beckman Coulter Life Sciences can provide. #LI-remote #LI-NR1 Join our winning team today. Together, we’ll accelerate the real‑life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. For more information, visit www.danaher.com. Danaher is a leading global life sciences, biotechnology, and diagnostics innovator, helping to solve many of the world’s most important health challenges, ultimately improving quality of life for billions of people today, while setting the foundation for a healthier, more sustainable tomorrow. The Danaher ecosystem is made up of more than 15 businesses united by a shared commitment to innovate for tangible impact. Please read our Applicant Data Privacy Notice carefully here.