(Senior) Product Marketing Manager (m/f/d)

Kayzen; Berlin; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Remote-first environment

Home-office budget

Learning & development budget

Job summary

Kayzen, the AI-native Apps DSP based in Berlin, is seeking a Product Marketing Manager to own product marketing in a fast-paced, remote-first, international environment. You will craft go-to-market strategies, create compelling narratives, and align messaging with product features while collaborating with product, sales, and customer success teams.

You have 5+ years in B2B AdTech, strong writing, fluency in English, and experience with marketing platforms like HubSpot and WordPress to drive

Qualifications

• 5+ years of experience in B2B AdTech.
• Strong writing and editing skills.
• Fluent English in writing and speaking.
• Experience applying AI tools in day-to-day work.
• Ability to read and leverage data to craft compelling narratives.

Responsibilities

• Develop and execute product marketing strategies and GTM plans for Kayzen’s products.
• Collaborate with product, sales, customer success and marketing teams to align messaging.
• Provide data-driven recommendations to position Kayzen’s products effectively.
• Enable GTM teams on new product releases and messaging across channels.
• Engage with customers and internal teams to gather insights and refine marketing strategies.
• Monitor and analyze marketing KPI performance to drive optimisations.

Skills

B2B AdTech

AI tools literacy

Strong writing

English fluency

Tools

HubSpot

WordPress

Job description

Remote EMEA

Hello! I am Sebastian , Marketing Lead at Kayzen, and I am now looking for a Product Marketing Manager to join our team.

But wait, you have not heard of Kayzen before?

Kayzen is the Apps DSP: an AI-native platform built on its own bidding engine, for buying app inventory across mobile and connected TV screens. App developers, agencies, media buyers and ad platforms use Kayzen to drive full-funnel outcomes across both screens, from awareness and consideration to installs, purchases and calls. Available through self-serve and managed services, Kayzen combines machine-learning optimisation with bid- and impression-level transparency, granular control over buying decisions, and AI capabilities that connect campaign data to the AI assistants teams already use. Kayzen’s vision is to democratise programmatic marketing by making it accessible to every team. Headquartered in Berlin, Kayzen operates globally.

The Team

Join me as the second member of our marketing team, where we collaborate very closely with stakeholders across various departments to drive our strategy forward. You'll collaborate alongside a high-performing, international group spanning customer success, sales, product, engineering, data, operations, design, and marketing. We are strongly guided by the values of positivity, curiosity, collaboration and ownership. Together, we share a strong drive to transform the advertising industry. Sounds interesting?

Responsibilities

We are seeking a highly proactive Product Marketing Manager who will take full ownership of product marketing. You will develop and execute product marketing strategies, collaborate with cross-functional teams, and provide data-driven recommendations to market Kayzen’s products and services.

Product Marketing

• Develop and execute product marketing strategies to effectively promote Kayzen’s products to existing and potential clients.
• Lead the creation of compelling product marketing content, crafting bold narratives around Kayzen’s products and solutions.
• Collaborate with the product team to ensure marketing messages align with product features.
• Enable GTM teams on new product releases and messaging.
• Engage regularly with customers and internal teams to gather feedback, understand market needs, and identify trends to refine product marketing strategies.
• Work closely with sales and customer success teams to ensure marketing execution is aligned with business objectives and driven by customer insights.
• Monitor and analyze the performance of marketing strategies against team KPIs.
• Leverage MarTech and AI tools to create content, track, analyze, and improve key marketing metrics, drive smarter segmentation, automation, and content personalization.
• Always be a step ahead of the market and anticipate future trends and create powerful narratives around how Kayzen helps make the most out of those trends.

Requirements

• Minimum of 5 years of experience in B2B AdTech, preferably at a startup or scaleup, with a proven track record. Deep understanding of the programmatic advertising landscape, including mobile advertising trends, challenges, and opportunities.
• Strong literacy of AI tools and applying those in your day to day work
• Experience with marketing platforms and tools, such as HubSpot and WordPress, is a plus.
• Strong writing and editing skills, capable of engaging a B2B audience with compelling stories. Ability to read and leverage data for creating stories that make Kayzen stand out.
• Excellent command of the English language, both in writing and speaking.
• Ability to multitask and adapt to changing priorities.
• Outstanding organizational skills with meticulous attention to detail.
• Strong passion for the mobile marketing and app advertising industry, not only following but being at the forefront of the trends that shape the next transformations in our market.
• Comfortable working in a fast-paced, dynamic, remote-first and international environment.
• Proven capacity to work and influence cross-functional teams without formal authority, particularly in sales, customer success, and product management.

What do we offer?

• Exceptional career growth and learning opportunity
• A unique opportunity to be part of an experienced team of industry experts and entrepreneurs reshaping the AdTech space.
• Direct, day-to-day work experience with the leadership team.
• A fun, driven, and multinational team located across Europe, India, Argentina and soon the US
• A flexible work-from-home arrangement
• A 500-dollar home-office setup budget
• A 1000-dollar annual learning and development budget