Senior Product Manager CRM (m / f / d)

Westwing Home & Living; München; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A dynamic home & living company in Munich is looking for an experienced Senior Product Manager to drive customer engagement through effective CRM strategies. In this role, you will lead lifecycle marketing initiatives, focusing on subscription growth and personalisation. The ideal candidate will have at least 4 years of product management experience, a strong grasp of CRM systems, and the ability to analyze data for actionable insights. The company offers an informal, supportive environment with great benefits.

Leistungen

30 days paid holiday per year

Health and wellbeing offerings

Discounted company pension scheme

Qualifikationen

• At least 4 years of product management experience, ideally in CRM, subscriptions or lifecycle marketing.
• Strong understanding of CRM systems, email deliverability and subscription mechanics.
• Hands-on experience with A/B testing, customer segmentation and campaign personalisation.

Aufgaben

• Own and execute the CRM roadmap for subscriptions.
• Design and optimise segmentation across the customer journey.
• Plan and deliver lifecycle campaigns end to end.

Kenntnisse

Product management experience

CRM systems knowledge

Analytical skills

Experience with A/B testing

English fluency

Tools

HTML

SQL

Jobbeschreibung

JOIN OUR TEAM

As Senior Product Manager CRM , you will drive customer engagement and business growth through subscription management, newsletters and targeted communications (email, push, onsite). You will combine strategic vision, analytical skills and technical know‑how to deliver best‑in‑class lifecycle marketing. This role focuses on subscription growth, personalisation, engagement and data‑driven optimisation. The position is permanent and based in Munich.

WHAT YOU'LL DO

• own and execute the CRM roadmap for subscriptions, newsletters and targeted communications aligned with company goals
• design and optimise segmentation, targeting and personalisation strategies across the customer journey
• plan and deliver lifecycle campaigns end to end (concept, creation, build, QA, launch, reporting)
• lead promotional and triggered campaigns, ensuring relevance, timeliness and performance optimisation
• identify upsell and cross‑sell opportunities to increase customer lifetime value and retention
• collaborate with cross‑functional teams (marketing, tech, data) to ensure seamless experiences
• experiment with AI‑driven personalisation and cross‑channel orchestration, scaling proven solutions into core CRM processes
• track and improve performance through KPI dashboards, A / B testing and data insights

YOU COME WITH

• at least 4 years of product management experience, ideally in CRM, subscriptions or lifecycle marketing
• strong understanding of CRM systems, email deliverability and subscription mechanics
• hands‑on experience with A / B testing, customer segmentation and campaign personalisation
• a proven track record in designing upsell and cross‑sell initiatives that drive retention and growth
• excellent analytical skills with the ability to turn data into actionable strategies
• experience collaborating cross‑functionally with marketing, tech and data teams
• fluency in English
• experience with HTML and SQL

WHY WESTWING

Aside from our awesome team and shared purpose we offer a variety of additional benefits. Come work with us and get :

• an inspiring, international, informal and nonpolitical environment for you to take ownership and grow your career
• a unique culture based on trust, support, and collaboration where we foster open communication with our monthly Company All-Hands, feedback channels, and regular Q&A sessions
• 30 days of paid holiday per year
• a beautiful, centrally located and dog‑friendly office with free beverages, cafeteria with different lunch options, open spaces and sunny terrace
• 40% off Westwing Collection and 20% off all third‑party brands in our shop (each on non‑reduced items), a 10% Family & Friends voucher, and Westwing vouchers for special occasions
• regular and legendary company and team events like Movie Nights, Oktoberfest, Summer Parties, and more
• health and wellbeing offerings including sports membership, mental health support and coaching, vaccinations, skin checkups and more
• discounted green mobility options with public transport or JobRad
• company daycare “Westwing Wichtel” next to our Munich office and cooperation with Elly & Stoffl, a multilingual daycare with several locations in Munich
• subsidised company pension scheme
• “Social Impact Day” to use for doing good for environment and / or society