Senior Performance Marketer

iwoca; Berlin; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A financial technology company in Berlin is seeking a Senior Performance Marketing Manager to lead paid search and social campaigns. Candidates should have 5–8 years of performance marketing experience and demonstrate strong analytical skills. This role involves strategic ownership of marketing channels, mentorship of junior staff, and collaboration with cross-functional teams. The company offers a culture of growth, various employee benefits, and opportunities for professional development.

Leistungen

26 days of vacation

Fully paid sabbatical after 4 years

Mental health support

Gym membership program

Company pension

Learning and development budget

Qualifikationen

• 5–8 years of experience in performance marketing.
• Fluency in German is required.
• Deep understanding of auction dynamics and bidding strategies.

Aufgaben

• Develop and execute channel strategies to meet company objectives.
• Manage campaign performance and budgets for Paid Search and Social.
• Mentor junior marketing colleagues and collaborate with teams.

Kenntnisse

Performance Marketing

Data Analysis

Bidding Strategies

Audience Segmentation

Analytical Skills

Strategic Thinking

Tools

Looker

Jobbeschreibung

Small businesses move fast. Opportunities often don't wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that's as flexible and responsive as they are.

That's why we built iwoca. Our smart technology, data science and five-star customer service ensures business owners can act with the speed, confidence and control they need, exactly when it's needed.

We've already cleared the way for 100,000 businesses with more than £4 billion in funding. Our passionate team is driven to help even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive.

The role

We're looking for a Senior Performance Marketing Manager with at least 8 years of hands‑on experience in paid search or paid social. This role requires a strategic thinker who can take full ownership of our paid channels, driving growth through continuous testing and optimization. You should bring a strong analytical mindset, with the ability to manage budgets effectively and make data‑driven decisions to improve performance. Collaboration is key, as you'll work closely with other teams and play an active role in mentoring junior performance marketing colleagues.

The role will include

Strategy & Optimization

• Development and execution of the semi‑annual channel strategy in alignment with overarching company objectives.
• Responsibility for budget planning, forecasting, and achievement of performance targets (CLTV, ROAS).
• Design, prioritization, and evaluation of A / B tests to drive continuous performance improvements.
• In‑depth data analysis to identify growth opportunities and efficiency levers.

Performance Accountability

• Full responsibility for campaign performance and the quality of weekly and monthly reporting.
• Management and adjustment of bidding strategies (e.g. tROAS, tCPA) to maximize ROI.
• Proactive campaign management based on performance data and strategic priorities.

Mentorship & Collaboration

• You share your knowledge and learnings with the team and contribute significantly to enabling our juniors to develop continuously.
• Close collaboration with other teams (SEO, CRM, Web, Design) to ensure a holistic marketing strategy.
• Main point of contact for the concept and briefing of new creatives.

Stakeholder Management

• Regular communication of performance, learnings, and strategic plans to the team lead and other stakeholders.

The team

Our marketing team is a blend of creative and data‑driven experts. You'll work alongside three content & organic specialists and our performance marketing lead with a shared mission: to build a world‑class, in‑house marketing function. We are taking the reins from our external agency, and this role is key to that evolution. Your focus will be on owning Paid Search, scaling our growing Paid Social activities, and experimenting across a diverse channel mix that includes direct mail, partnerships, and more.

The requirements

Essential

• 5–8 years of solid experience in performance marketing with a proven track record of scaling Paid Search and Paid Social campaigns.
• Deep strategic understanding of auction dynamics, bidding strategies, audience segmentation, and attribution models.
• Excellent analytical skills and experience working with large datasets and visualization tools (e.g, Looker).
• Experience in planning and evaluating complex A / B tests.
• Ability to think strategically while remaining hands‑on in execution.
• Fluency in German is required.

Bonus

• Experience mentoring less experienced colleagues.
• Relevant background in fintech or lending.

The culture

At iwoca, we prioritise a culture of learning, growth, and support, and invest in the professional development of our team members. We value thought and skill diversity, and encourage you to explore new areas of interest to help us innovate and improve our products and services.

The benefits

• A smart, motivated and international team (we represent over 35 different nationalities) with ridiculous growth‑mindset.
• 26 days of vacation a year plus a free day for your birthday.
• One‑month fully paid sabbatical after 4 years.
• Mental health support with direct access to certified psychologists via our partner OpenUp.
• iwoca takes over a ski chalet in winter so that you and your team can ski or snowboard (and work) for a week. During summer we are drawn to the sun. We've been to France, Italy, Spain, and further afield.
• Access to the gym membership program, €25 for either Fit711 or Urban Sports Club.
• €25 contribution towards the Deutschlandticket.
• Company Pension with Canada Life.
• Great office locations. In Frankfurt in the beautiful Ostend, our Berlin office is located in Prenzlauer Berg.
• A paid volunteer day that gives you the opportunity to invest time to support a charity of your choice.
• Corporate Benefits discounts.
• iwocans also benefit from fully stocked fridges in our offices with whatever is needed to strengthen them. There are snacks (both healthy and less healthy) for the whole day.
• A learning and development budget for everyone, including a book budget.
• Learning German budget.
• Company‑wide talks with internal and external speakers.
• Access to learning platforms like Treehouse.

Useful links

See iwoca benefits & policies for detail and some additional benefits.