Senior Media Manager – Offline (f/m/x)

Wirkaufendeinauto; München; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Education budget

Flexible working hours

30 days vacation

Modern Munich office

Job summary

Wirkaufendeinauto is seeking a Senior Media Manager – Offline to own markets end to end, plan and execute offline campaigns across TV, radio, OOH, cinema, print and sponsorships from Munich. You will drive CPL-based performance, build data-backed investment cases, and negotiate with agencies and partners to optimize delivery.

You will work in a fast-moving, international environment with 90+ nationalities, benefiting from an education budget, flexible hours, and a modern office near Munich’s

Qualifications

• 5+ years hands-on experience in offline media (TV, radio, OOH, cinema, print).
• Deep knowledge of either the Germany or Spain media market.
• You connect media investment to volume and CPL with measurable impact.
• Strong analytical mindset and commercial acumen.
• Hands-on operator who owns campaigns and moves quickly.
• Ambitious, high standards, low ego and willingness to challenge plans.
• Proven ownership of complex markets and campaign performance.
• Willingness to influence investment decisions and negotiate opportunities.
• Experience in international environments with diverse teams.
• Interest in ongoing education, flexible hours, and a large vacation allowance.

Responsibilities

• Own markets end to end: plan, book, steer and evaluate offline campaigns.
• Deliver against CPL targets and optimize performance when plans drift.
• Build and challenge media plans with data-backed investment cases.
• Identify drivers of performance and translate insights into actions.
• Manage agencies and media partners; drive delivery and negotiations.
• Raise the bar by improving frameworks, automation, and knowledge sharing.

Skills

Offline media

Performance focus

Data analysis

Negotiation

Job description

Company Description

We are looking for a Senior Media Manager – Offline (f/m/x) who knows how to turn offline media investment into measurable business results.

This is a hands‑on role. You will own your markets end to end, run campaigns yourself, stay close to performance every day and continuously challenge how we invest. Your seniority shows in the quality of your judgement: we expect you to improve the plan, not simply execute it.

Deep expertise in either the German or Spanish media market is a must. You will report directly to our Team Lead Media.

Your new Role

• Own your markets end to end — plan, book, steer and evaluate offline campaigns across TV, radio, OOH, cinema, print and sponsorships, staying close to delivery and performance every day
• Make every Euro work — deliver against volume and CPL targets, understand what is driving performance and take fast action when results move off plan
• Build and challenge media plans — define channel mix and pressure, benchmark and negotiate opportunities to build data‑backed investment cases for where we should invest more — or pull back
• Know what moved and why — go beyond reporting performance, establish cause and effect and turn changes in pressure, schedules, placements or market conditions into clear insights and actions
• Own agencies and media partners — challenge their output, lead market‑level commercial discussions, verify delivery and push for better conditions, make‑goods and new opportunities
• Raise the bar — improve analytical frameworks and playbooks, automate repetitive work with AI and share your expertise to make the wider team better

Your Skills

• You are a true offline media expert — 5+ years of hands‑on experience across TV, radio, OOH and other offline channels
• Deep local media‑market expertise in either Germany or Spain is a must — you know the key players, buying mechanics, pricing structures and market dynamics beyond what an agency can tell you
• You think performance, not activity — you connect media investment to volume, CPL and measurable business impact rather than focusing on campaigns, processes or reach alone
• You are analytical and commercially sharp — you don't stop at what happened; you dig into the data, understand why it happened and know what to do next
• You are an operator, not a coordinator — you stay close to campaigns, take ownership, move fast and solve problems yourself instead of managing them from a distance
• High ambition, high standards, low ego — you challenge your Team Lead, agencies, partners and colleagues when the data says so, expect to be challenged yourself and care more about the right answer than being right
• Real ownership — complex markets, meaningful media investment and campaign performance sit directly in your hands
• A seat at the table — we expect you to challenge plans, build investment cases and influence where we put the next Euro
• Work in a fast‑moving, international environment with colleagues from 90+ nationalities
• Dedicated education budget for courses, conferences and professional development
• Flexible working hours, 30 days of vacation and a modern office just steps from Munich’s Englischer Garten — combining a central location with one of the city’s best spots right outside the door
• Employee discounts across brands including Flaconi, Bosch, Apple and Sky, plus special offers on used cars

Company Description

AUTO1 Group is Europe’s leading digital automotive platform. Through our brands wirkaufendeinauto.de, AUTO1.com and Autohero, we are transforming the way people buy and sell cars.

Our Media team manages significant investments across European markets with a simple principle: every Euro we invest needs to earn its place.

A signed media plan is not finished work. We stay close to performance, challenge what isn't working and move quickly when we see a better opportunity.

Join us, in building the best way to buy and sell cars!

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.