( Senior Marketing ) Paid Search Specialist

Lynx Beleggen; Berlin; Vor Ort; EUR 65.000 - 85.000; Vollzeit

Zusammenfassung

A dynamic international FinTech in Berlin is seeking a Senior PPC Specialist to lead their paid media strategy across various channels, including display and programmatic. The role involves optimizing campaigns for performance and efficiency, developing automation processes, and collaborating closely with other teams. Candidates should have extensive experience in PPC, particularly in scaling campaigns across multiple platforms. This position offers a supportive work environment and competitive benefits, including a training budget and travel allowance.

Leistungen

13 month salary

Travel allowance

Training budget of €2,000 per year

Great pension scheme

Team activities

Fresh meals at the office

Relaxed working atmosphere

Qualifikationen

• 5+ years of hands-on PPC experience focusing on various platforms.
• Proven ability to scale and optimize paid media campaigns internationally.
• Strong analytical skills with a data-driven approach.

Aufgaben

• Lead and optimize PPC strategy across paid media channels including display and programmatic.
• Develop automation processes to enhance PPC workflows.
• Collaborate with teams to create high-impact advertising campaigns.

Kenntnisse

PPC campaign optimization

Data-driven decision making

Display advertising

Programmatic buying

Video advertising

YouTube campaigns

Analytical skills

Jobbeschreibung

Overview

Join our team as a Senior PPC Specialist and play a key role in shaping our paid media strategy across display, video, and programmatic channels. This hands-on role lets you optimize campaigns, drive results, and bring new ideas to the table. If you're ready to make an impact and grow with us, we’d love to hear from you!

As our Senior PPC Specialist, you will be the driving force behind our paid advertising success, ensuring our strategy is executed flawlessly across all paid media channels. Our team is already strong in paid search marketing, and we’re looking for a senior specialist to expand our expertise further—driving innovation and performance in areas such as display, video, programmatic, and beyond.

This is a hands-on, high-impact position where you will own the execution, strategy, and automation of our paid media efforts, ensuring data-driven decisions that maximize performance. You will work alongside a team of three PPC specialists, providing expertise and guidance to implement best-in-class practices daily, weekly, and annually.

Your Responsibilities:

• Own and lead PPC strategy across all paid media channels, with a strong focus on display, programmatic buying, video advertising, and YouTube.
• Execute and optimize campaigns to drive performance, scalability, and efficiency, ensuring continuous improvement in ROAS and other key metrics.
• Develop and refine automation processes to streamline PPC workflows and improve efficiency.
• Advise and collaborate with the existing team, upskilling them in display, video, and programmatic advertising best practices.
• Work closely with data, tech, and creative teams to develop high-impact advertising campaigns that leverage audience targeting, dynamic creatives, and machine learning optimizations.
• Own the programmatic strategy, selecting the right platforms, partners, and technologies to drive growth.
• Stay ahead of industry trends, ensuring we adopt the latest innovations in PPC and digital advertising.
• Collaborate with search engine and platform partners to integrate best practices and cutting-edge solutions.
• Provide regular performance insights and strategic recommendations to stakeholders, ensuring transparency in performance and future planning.

Who You Are:

• 5+ years of hands-on PPC experience, with a strong track record in display advertising, programmatic buying, video advertising, and YouTube campaigns.
• Proven ability to scale and optimize paid media campaigns in international markets and across multiple platforms.
• Experience with PPC automation and data-driven decision-making.
• Strong analytical skills and a data-driven approach to problem-solving.
• Entrepreneurial mindset, able to build new processes from scratch and drive innovation.
• Ability to educate and support an existing PPC team, sharing knowledge and expertise.
• Fluent in German (native-level) and excellent command of English.
• Based in Germany.

What we offer:

• 13 month salary
• Travel allowance
• Continuous growth potential and a training budget of €2,000 per year
• Great pension scheme
• Trips & activities with your colleagues
• Fresh warm meals at the office
• Relaxed and informal working environment

About us:

"LYNX helps you invest in yourself"

"Working at LYNX means joining the LYNX family"

"The development opportunities make LYNX the best place to work"

This is what the employees say about LYNX and it is exactly what we want to offer: a work environment where you can get the best out of yourself. At our office in the heart of Amsterdam, Ghent, Berlin, and Prague, we work every day to offer both private and professional clients the best trading opportunities, with a fast, user-friendly and reliable trading platform.

The best choice for anyone who takes investing seriously

LYNX is an international FinTech that offers you a relaxed and informal work environment, where you can get the best out of yourself and where 300 people contribute together to the success of our customers since 2006.

In 2006 LYNX entered the investor market with two spearheads: very low rates and an extensive product range. This makes the online broker not only successful in the Netherlands, but also abroad. After opening offices in Belgium, Germany and the Czech Republic, LYNX now offers its services in ten different countries, making it a European broker of size.

In 2019 the product of LYNX, and therefore the offer for investors, has been greatly improved. For example, a highly advanced mobile and tablet app is available, the LYNX Masterclass webinars can be watched weekly via the Knowledge Portal, and thanks to the Morning Call, investors