Senior Marketing Manager (m/w/d)

DHL; Bonn; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading logistics company located in Bonn is seeking a Senior Marketing Manager to oversee global marketing initiatives. The role requires a creative and data-driven individual with 5-7+ years of senior-level marketing experience in an international B2B environment, ideally within logistics or transportation. Key responsibilities include developing marketing campaigns, managing sales collaboration, and analyzing performance data. The position fosters a dynamic work culture valuing diversity and personal commitment to excellence.

Leistungen

Recognition as a TOP EMPLOYER®

Opportunities for career development

Diverse and inclusive workplace

Qualifikationen

• 5-7+ years of senior-level marketing experience in an international B2B environment.
• Experience in logistics, transportation or a related industry is preferred.
• Creative all-rounder with strong storytelling skills.

Aufgaben

• Lead global marketing initiatives from strategy to execution.
• Develop and implement integrated marketing campaigns.
• Own the lead management process with Sales.
• Analyze campaign and funnel performance data.

Kenntnisse

Marketing experience in international B2B

Strong project management skills

Data-driven thinking

Stakeholder management

Strong conceptual mindset

Fluent in English and German

Experience with email automation tools

Salesforce proficiency

Adobe Creative Suite experience

Ausbildung

Bachelor's degree in Marketing, Communications or Business

Jobbeschreibung

Unleash your Potential. Make a Difference

We are DHL Freight - a group of 13,000 road cargo experts and Certified Freight Specialists operating in more than 40 countries, who are proud to provide their customers with the best overland freight transport solutions. We are always looking ahead to the next commercial opportunity, anticipating the next global trend. Because at DHL Freight, we're not simply about freight forwarding. We're about forward thinking ways to connect people - and improve their lives.

Senior Marketing Manager (m/w/d) – Global Head Office in Bonn

In this role, you bring creativity, data affinity and hands‑on execution together to elevate our brand, accelerate growth, and enable measurable commercial impact. By partnering with our global Sales counterparts, you will lead initiatives that reach across regions, audiences and channels – always with a “doer’s mindset” and the ambition to raise the bar.

Your key responsibilities:

• Lead global marketing initiatives from strategy to execution, aligned with business goals, market trends and corporate guidelines.
• Develop and implement integrated marketing campaigns that drive growth, strengthen positioning and support product and service launches across multiple markets.
• Own the lead management process with Sales - from targeted lead generation to qualification, scoring and seamless handover - ensuring transparency, fast follow-up and ongoing funnel optimization.
• Plan, run and evaluate multi‑channel marketing programs, including brand communication, digital marketing, product marketing, sales enablement, and event activities.
• Drive content creation and creative development, ensuring a compelling and consistent brand experience across all touchpoints.
• Manage global conferences, fairs, and internal/external events, coordinating agencies, vendors and internal stakeholders.
• Localize and activate campaigns together with regional teams, providing clear guidance, tools and best practices.
• Develop and maintain marketing collateral such as brochures, presentations, sales briefings, and digital assets.
• Monitor market developments and customer insights to identify new opportunities, trends and differentiators.
• Analyze campaign and funnel performance data to optimize conversion, improve processes and increase marketing ROI.
• Build strong relationships with internal departments, external agencies, global colleagues and senior stakeholders.

Our perfect match:

• Bachelor’s degree in Marketing, Communications, Business or equivalent
• Agency experience
• Senior‑level marketing experience (5‑7+ years) in an international B2B environment, ideally in logistics, transportation or a related industry
• A creative all‑rounder with a strong conceptual mindset, excellent execution skills and a passion for compelling storytelling.
• Data‑driven thinker with experience managing funnels, performance KPIs and continuous optimization
• Hands‑on attitude with an entrepreneurial “get‑it‑done” mindset and strong project management skills.
• Experience with email automation tools, Salesforce, and Adobe Creative Suite.
• Fluent in English and German, both written and spoken.
• Strong stakeholder management, communication and collaboration skills across seniority levels and cultures.

Our culture and benefits

DHL Freight is globally recognised as a TOP EMPLOYER®. Our corporate culture is focused on personal commitment – to our customers, to each other, to our communities and to the environment. We reward excellent work and we nurture the talents of our employees. This enables you as an employee to develop your expertise and your career in different areas or divisions – and even in other countries. We are committed to creating a workplace that ensures mutual respect and is focused on results. We hire talented people from all backgrounds – irrespective of gender, disability, nationality, ethnicity, social background, religion and beliefs, age or sexual orientation and identity. Diversity enriches our workplace, drives our success, and helps us deliver excellence.

How to Apply:

Interested in this opportunity? Please click on Apply and send us your complete application.

We look forward to receiving your application.

DHL Freight. Your Future, Delivered