Senior Marketing Manager – Defence & Government

Demexios; München; Hybride; EUR 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Remote setup within Germany

Résumé du poste

Demexios is seeking a senior marketer to build the Government & Defence marketing function across Europe from the ground up. You will own messaging, content, events and strategic communications for government and defence audiences, and work closely with BD, leadership and the wider marketing team.

This role offers a remote setup within Germany with regular travel across Europe, shaping positioning around resilience, geospatial analytics, and satellite technology to create clear value for defence

Qualifications

• 6-7+ years of professional experience across marketing, business development, sales, communications or related function.
• Strong experience within the defence, security or defence-technology ecosystem.
• Familiarity with military terminology and communications with armed forces or defence stakeholders.
• Broad marketing profile across product marketing, content, PR, communications and events.
• Excellent written and spoken German (C1+) and English.
• Willingness to travel 20-30% across Europe.

Responsabilités

• Define how the company presents its solutions to government and defence audiences.
• Develop messaging around resilience, situational awareness, intelligence and geospatial monitoring.
• Translate complex technology into clear value propositions for government, defence and security stakeholders.
• Create and maintain sales and marketing collateral, including capability briefs, presentations, one-pagers and tender-support materials.
• Manage government and defence-related website content.
• Monitor competitor positioning and market developments across European defence-tech, space and Earth observation ecosystem.
• Work with Business Development to align messaging with commercial opportunities and procurement processes.
• Build the Government & Defence marketing playbook from scratch.
• Coordinate external agencies or freelancers where needed.
• Track key indicators such as visibility, inbound interest and event performance.
• Own government and defence events strategy across Europe.
• Select conferences and industry events; manage participation and post-event follow-up.

Connaissances

6-7+ years experience

defence/security ecosystem

German (C1+) and English

remote work Germany

travel 20-30%

Description du poste

• This position is remote (Germany) or hybrid in Berlin


• Experience in the defence/security sector required


• German C1+ and fluent English required

______________________________________________________

In this role, you’ll build defence marketing from the ground up at one of Europe’s most exciting space-tech scale-ups. This is a highly entrepreneurial position. You’ll create the marketing function for this business area and work closely with Business Development, senior leadership and the wider marketing organisation.

You’ll own the full marketing picture, from positioning and product marketing to strategic communications, PR, content and major European defence and space events.

About the Company

Our client is a fast-growing European technology company operating at the intersection of satellite technology, Earth observation, artificial intelligence and geospatial analytics.

Its technology transforms satellite data into actionable intelligence, helping organisations monitor critical assets, improve situational awareness, strengthen resilience and make better operational decisions.

Your responsibilities

You will define how the company presents its solutions to government and defence audiences.

• Developing messaging around topics such as resilience, situational awareness, intelligence and geospatial monitoring


• Translating complex technology into clear value propositions for government, defence and security stakeholders


• Creating and maintaining sales and marketing collateral, including capability briefs, presentations, one-pagers and tender-support materials


• Managing government and defence-related website content


• Monitoring competitor positioning and market developments across the European defence-tech, space and Earth observation ecosystem


• Working closely with Business Development to ensure messaging supports commercial opportunities and procurement processes

2. Strategic Communications, Content & PR

You will help build the company’s voice and visibility within the European defence and security ecosystem.

• Develop white papers, expert articles, use cases and thought-leadership content


• Support press releases, announcements and external communications


• Build relationships with defence, security, space and technology media


• Strengthen executive visibility through LinkedIn, interviews and speaking opportunities

3. Events

You will own the government and defence events strategy across Europe.

• Own the defence and government events calendar across Europe


• Select the right conferences and industry events


• Manage participation end-to-end, including budget, presence, speaking opportunities and team preparation


• Ensure structured post-event follow-up and track results

4. Build the Marketing Function

As the first dedicated marketer for this business area, you will have the opportunity to build the function from the ground up.

• Build the Government & Defence marketing playbook from scratch


• Create processes, templates and best practices


• Coordinate external agencies or freelancers where needed


• Track key indicators such as visibility, inbound interest and event performance

Your profile

We are looking for someone comfortable operating independently in a complex and highly specialised market.

Ideally, you bring:

• 6-7+ years of professional experience across marketing, business development, sales, communications or a related function


• Strong experience within the defence, security or defence-technology ecosystem


• Familiarity with military terminology and communication with armed forces, government organisations or defence stakeholders


• A broad marketing profile covering several areas such as product marketing, content, PR, communications and events


• Excellent written and spoken German (C1+) and English


• Strong writing and editing skills, from press releases and executive communications to capability briefs


• Understanding of how government and defence organisations operate, communicate and procure


• Awareness of the sensitivity, protocol and long sales cycles associated with public-sector and defence environments


• Based in Germany and able to work remotely


• Willingness to travel approximately 20-30% across Europe


• Eligibility to obtain the security clearances required for relevant projects


• Nice to have

Experience in one or more of the following areas would be particularly valuable

• Earth observation


• Satellite technology


• Space technology


• Dual-use technology


• Public affairs or government relations


• European or NATO-related institutions

Additional European languages are also valuable, particularly French.

This is an opportunity to join a rapidly growing European technology company working on sophisticated applications of AI, satellite data and geospatial intelligence.

You will:

• Build a strategic marketing function almost from scratch


• Have direct exposure to senior leadership and commercial decision-making


• Influence the company’s go-to-market strategy within the European government and defence market


• Work closely with experienced Business Development and technical teams


• Take ownership of high-impact projects with significant autonomy


• Work in an international environment alongside colleagues from diverse professional and cultural backgrounds


• Participate in the growth of a company operating in one of Europe’s most dynamic technology sectors


• Benefit from the flexibility of a remote setup within Germany