Senior Marketing Data Analyst Pricing (all genders)

Ali Aydi; Berlin; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Pension scheme

Berlin relocation support

Hybrid working model

HelloFresh Academy

Learning budget - German language

Job summary

HelloFresh in Berlin is seeking a Senior Marketing Data Analyst to drive pricing analytics for global brands. You will own experiments, model price effects, and translate complex analyses into strategic recommendations for pricing and discounts across multiple markets.

You’ll work with cross-functional teams spanning Product, Engineering, ML/AI, and Finance, building reusable data products and dashboards that influence commercial decisions and long-term profitability.

Qualifications

• Strong SQL and Python capabilities to own end-to-end analyses.

Responsibilities

• Own price and discount experiments end to end.
• Model how customers respond to price and promotions (elasticity, geo-pricing, discounts).
• Apply causal inference methods to measure true impact where A/B tests are not possible.
• Ship analyses as data products with production pipelines and self-serve apps (Databricks, SQL, Python, Streamlit).
• Build and enhance reporting and visualization assets for pricing decisions and performance oversight.
• Communicate complex findings as actionable recommendations for commercial leaders.
• Collaborate with data science, finance, and marketing to measure discount impact across revenue and profitability.
• Mentor analysts and promote scalable, reproducible work practices.
• Assist in informing Marketing budgets and Market Insights alongside senior stakeholders.

Skills

SQL

Python

Experiment design

A/B testing

Causal inference

Statistics

Machine learning

Data storytelling

Communication

Team collaboration

Tools

Databricks

Spark

SQL warehouse

Tableau

Looker

Power BI

Streamlit

Job description

The role

As a Senior Marketing Data Analyst on our Pricing Analytics team within the Global Marketing Analytics organisation, you'll play a pivotal role in driving data-informed pricing and discount decisions at HelloFresh. Based in our Berlin Headquarters, you'll help build best-in-class analytics to support price and discount strategy across HelloFresh's brands — turning data into strategic recommendations, challenging the status quo, and directly shaping how our global brands price, grow, and operate.

Reporting to the Associate Director of Pricing Analytics, you'll partner closely with the commercial Pricing & Discount Strategy team and stakeholders across Product, Engineering, ML&AI, and Finance. You'll bring the toolkit of a data scientist — experimentation, causal inference, and modeling — and the judgment to turn it into decisions. As our scope expands, there's room to grow into broader Market Insights work supporting senior leadership across our 15+ markets.

What You'll Do

• Own price and discount experiments end to end — frame the hypothesis, design the test, size it, launch it through our always-on testing program, and deliver the readout.
• Model how customers respond to price and promotions — price elasticity, geo-segmented pricing, discount and promo effects, and ML-assisted discount recommendations.
• Apply causal inference — incrementality and quasi-experimental methods (difference-in-differences, synthetic control, matching) — to measure true impact where a clean A/B test isn't possible.
• Ship analysis as data products — production pipelines and self-serve apps (Databricks, SQL, Python, Streamlit) that stakeholders use directly, not one-off notebooks.
• Build and enhance reporting and visualization assets that support day-to-day pricing decisions and strengthen performance oversight.
• Communicate complex technical findings as clear recommendations and tangible next steps for commercial leaders without a technical background.
• Collaborate with data science, finance, and marketing to measure discount impact consistently across gross and net revenue and short- and long-term customer profitability.
• Collaborate with and mentor analysts within the team, championing scalable, automated, and reproducible ways of working.
• As scope grows, measure, benchmark, and monitor brand and market performance and help inform Marketing budgets — contributing to the Market Insights agenda alongside senior stakeholders.

What You'll Bring

• A motivated, collaborative mindset with strong team-working skills and a passion for solving complex business problems.
• 4+ years of experience in data science, analytics, or a related quantitative field — ideally in a fast-paced B2C or subscription business.
• Strong SQL and Python (required) — you're comfortable owning an analysis end to end.
• A foundation in experimental design and A/B testing, including how to size a test and choose primary and guardrail metrics.
• Working knowledge of causal inference and econometrics — price elasticity, incrementality, and quasi-experimental methods.
• Solid applied statistics, and familiarity with common machine-learning methods (regression, trees, clustering; uplift / heterogeneous-effects a plus) — with the judgment to know when a method genuinely helps and when a simpler approach is better.
• A strong understanding of Marketing and Growth metrics and how they connect to overall business performance.
• Comfort in a modern data stack (Databricks / Spark / a SQL warehouse) and a visualization tool (Tableau, Looker, or Power BI; or apps built in Streamlit).
• A results-oriented, structured approach, able to turn vague or ambiguous business questions into clear analytical frameworks and insights.
• Proven project ownership and stakeholder management, especially in senior or cross-functional settings.
• Excellent communication skills in English, with the ability to explain analytical concepts to non-technical audiences and influence decision-making.

Nice to have:

• Pricing, discounting, or marketing-analytics domain experience.
• Market Insights / market-benchmarking experience supporting senior leadership.
• Bayesian or hierarchical / mixed-effects modeling.
• GenAI / LLM tooling for analytics (e.g., natural-language-to-SQL, agent or assistant surfaces).

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh-subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
• Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access, wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!

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