Senior Marketing Analytics Manager (all genders)

Contabo GmbH; Remote; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A notable tech company seeks a Senior Marketing Analytics Manager to drive data-informed decisions and insights. This role involves analyzing complex marketing data for growth strategies and optimizing customer journeys. Candidates should have strong experience with tracking setups, SQL skills, and knowledge in subscription models. The position is remote-first within Germany, with opportunities for hybrid or on-site work.

Leistungen

Great freedom for creative ideas

Ongoing professional and personal development opportunities

30-day vacation

Flexible working hours

Corporate benefits program

Unforgettable company events

Qualifikationen

• Experience working with cross-channel marketing data in subscription-based business models.
• Very good understanding of marketing attribution and performance metrics.
• Hands-on experience with tracking setups including GA4 and Google Tag Manager.

Aufgaben

• Analyze and clean up existing tracking and attribution setup.
• Develop an understanding of customer structure and behaviors.
• Translate insights into clear actions for marketing and product management.

Kenntnisse

Cross-channel marketing data analysis

Marketing attribution and performance metrics

Tracking setups (GA4, Google Tag Manager)

SQL skills

Funnel and cohort analyses

BI tools and dashboards proficiency

Experience in subscription business models

Industry knowledge in hosting or telecommunications

Jobbeschreibung

Your creative field

We are looking for a Senior Marketing Analytics Manager (all genders) to start as soon as possible on a full-time, permanent basis. We are remote-first within Germany, but you can choose whether you want to work hybrid or entirely on-site, depending on your proximity to one of our locations (Munich, Nuremberg, Cologne, Hamburg, Berlin).

There is no shortage of marketing data. What’s often missing are clear answers to what actually works, why customers stay or leave, and where budget should be invested more effectively. That’s exactly where you come in.

As Senior Marketing Analytics Manager at Contabo, you build the foundation for sound marketing and growth decisions. Your role is not about filling reports, but about making relationships visible, validating hypotheses and turning insights into concrete recommendations. You bring structure to a complex data landscape, connect campaign, customer and product data, and ensure decisions are driven less by gut feeling and more by reliable evidence.

At the beginning, you analyze and clean up our existing tracking and attribution setup: pixels, consent, and data discrepancies between ad platforms, CRM and backend systems. You develop a solid understanding of our customer structure – countries, products and usage behavior – and establish initial analyses for specific questions. You deliberately look for quick wins where optimizations can have an immediate impact.

Building on this, you systematically develop our marketing analytics further. You analyze customer journeys and funnels, conduct segmentation and cohort analyses, identify churn drivers and model LTVs across channels and customer groups. Your work does not stop at dashboards: you translate insights into clear actions and act as a sparring partner for marketing, product management and other stakeholders – even when your findings challenge existing assumptions.

In the long term, you establish customer intelligence as a fixed part of our decision-making processes. Automated analyses, alerts and initial predictive approaches (e.g., churn or LTV forecasts) enable us to react earlier, invest more selectively and grow more sustainably. You become a central subject-matter reference for data-driven marketing and product decisions – without people management responsibility, but with clear ownership.

What convinces us

Your personality, paired with:

• Experience working with cross-channel marketing data (paid ads, affiliate, CRM) in subscription-based business models
• Very good understanding of marketing attribution, performance metrics (ROI, CAC/LTV, marketing mix) and their limitations
• Hands‑on experience with tracking setups (GA4, Google Tag Manager, server-side tracking, consent mode)
• Very good SQL skills for independent analysis and evaluation of data
• Experience with funnel, customer journey, and cohort analyses
• Confident use of BI tools and dashboards (e.g., Looker Studio, Tableau, or Power BI)
• Experience in the subscription business (almost a must‑have)
• Industry knowledge in hosting, telecommunications, or comparable tech/platform models (nice to have)

Awesome Prospects

At Contabo, we are in a constant state of change. Even through our strong growth, we always remain flexible, and everyone gets the opportunity to actively shape the future of Contabo and of our customers. With us, everyone can develop their full potential in an environment with flat hierarchies, freedom to organize their work and time, direct communication, an open feedback culture, and leave a footprint through creative co‑design.

Plus, we offer further advantages:

• Great freedom for your creative ideas
• Ongoing professional and personal development opportunities in an innovative and technological environment
• A comprehensive induction with your colleagues by your side
• Modern and conveniently located workplaces at our European locations
• Remote or hybrid working opportunities with the same technical equipment at home as in the office
• Flexible working hours for a healthy work-life balance
• 30-day vacation by default
• The possibility of worcation in our summer office in Mallorca, as well as from any EU country
• An extra day off to get involved in social activities as part of our Volunteer Day
• Attractive conditions on many products and services through our corporate benefits program
• Unforgettable moments at our company events and team events

How to reach us

If you have any questions, you can reach out to Max by email [e-mail].