Social Media Strategy Manager

Pulse Advertising; Berlin; Hybrid; EUR 70.000 - 95.000; Vollzeit

Benefits dieser Stelle

Coaching sessions

Hybrid remote policy

Global team events

City-centre offices

Work abroad options

Pet-friendly offices

Zusammenfassung

Pulse Advertising is building the future of social marketing, with strategy at its heart. As Manager Strategy at Pulse Advertising, you'll lead the development of bold, insight-driven social media, influencer, and paid social strategies for a diverse portfolio of global clients.

You'll bring together data, culture, and creativity to shape work that actually moves brands forward with AI as a core part of your toolkit, not an afterthought.

Qualifikationen

• 3+ years of agency experience in a strategy role, ideally within social media or digital, with a proven track record across diverse industries and business categories.
• Deep knowledge of Instagram, TikTok, YouTube, and the broader creator economy, and understanding of platform behavior and cultural context across markets.
• Experience with audience data and insights platforms such as GWI, Brandwatch, Audiense, Pulsar, or B4P and turning raw data into insights.
• Proficiency with AI-powered marketing tools to elevate strategic thinking and client recommendations.
• Ability to generate clever, socially native solutions in client-facing situations.
• Collaborative, low-ego approach with strong communication and presentation skills in fast-moving, international environments; English fluent; German/French/Italian a plus.

Aufgaben

• Own brand, digital, and social media strategies from insight through client presentation and execution handover.
• Serve as a trusted strategic partner, consulting across social media, influencer marketing, creative, and integrated communications across markets.
• Conduct audience, brand, and competitor analyses using social listening and trend analysis tools to surface actionable recommendations.
• Develop creator, influencer, and UGC strategies across FMCG, retail, automotive, luxury, and technology.
• Contribute to pitch and new business processes with strategic rigor and a confident point of view.
• Collaborate with Client Services, Paid Media, and Data teams to ensure coherent, executable strategies across markets.

Kenntnisse

Strategy leadership

Social media expertise

Influencer marketing

AI in marketing

Client consulting

Cross-functional collaboration

Jobbeschreibung

We're building the future of social and strategy is at the heart of it. As Manager Strategy at Pulse Advertising, you'll lead the development of bold, insight-driven social media, influencer, and paid social strategies for a diverse portfolio of global clients. You'll bring together data, culture, and creativity to shape work that actually moves brands forward with AI as a core part of your toolkit, not an afterthought.

Tasks

• You own brand, digital, and social media strategies from initial insight through to client presentation and execution handover
• You serve as a trusted strategic partner, consulting clients across social media, influencer marketing, creative, and integrated communications, adapting your approach to different markets, cultural nuances, and local consumer insights
• You conduct audience, brand, and competitor analyses using social listening, audience segmentation, and trend analysis tools to surface clear, actionable strategic recommendations that drive measurable client outcomes
• You develop creator, influencer, and UGC strategies across a wide range of industries including FMCG, retail, automotive, luxury, and technology
• You contribute to pitch and new business processes, bringing strategic rigour, quick creative thinking, and a confident point of view
• You collaborate closely with Client Services, Paid Media, and Data teams to ensure strategies are coherent, executable, and effective across all markets

Requirements

• You have 3+ years of agency experience in a strategy role, ideally within social media or digital, with a proven track record across diverse industries and business categories
• You bring deep knowledge of Instagram, TikTok, YouTube, and the broader creator economy, and you understand how platform behaviour and cultural context differ across markets
• You are confident working with audience data and insights platforms such as GWI, Brandwatch, Audiense, Pulsar, or B4P and know how to turn raw data into a sharp point of view
• You work confidently with AI-powered marketing tools and know how to use them to elevate strategic thinking and client recommendations
• You can think on your feet, coming up with clever, socially native solutions in the room with clients and the team, not just in a deck
• You bring a collaborative, low-ego approach, communicate and present with impact, and thrive in fast-moving, international environments. English fluency is required, German, French, or Italian a strong plus

Benefits

• Time to pack your bags for Paris, London, Milan, Hamburg or Berlin: you’re welcome to work abroad from any of our office locations
• We love to see you grow: our careers coach is on hand for one-to-one coaching sessions and team workshops
• We work hard and play hard, bringing our global team together to collaborate, learn from one another and celebrate our successes
• Don’t fancy the office today? Our hybrid remote policy lets you work from home two days a week
• Keep your commute to a minimum: you’ll find all our offices right in the city centre
• For motivational high-paws and comforting cuddles, your four-legged friend is absolutely welcome at our offices