Senior Manager, Product Commercialisation - Reference Laboratory

Antech Lab Germany GmbH; Viernheim; Vor Ort; EUR 90.000 - 120.000; Vollzeit

Zusammenfassung

Antech is seeking an experienced Senior Product Commercialisation Manager for Reference Lab services in Europe & APAC. You will lead commercialisation strategy, portfolio management, and growth initiatives across high-potential markets, partnering with Sales, Medical, and Lab Operations to translate insights into actionable plans.

Required qualifications include a BA/BS in Marketing, Business, Life Sciences or related field, 5–7+ years in strategic marketing or product management, and fluency in

Qualifikationen

• 5–7+ years in strategic marketing or product management.
• Experience in Lab Services, diagnostics or healthcare.
• International experience is a plus; English fluency required.

Aufgaben

• Conduct market research to identify growth opportunities.
• Analyse testing behaviours and customer needs to uncover gaps and inform commercialisation.
• Partner with Sales, Medical and Lab Operations to translate insights into actionable strategies.
• Design, optimise, and manage a competitive diagnostic test portfolio across markets.
• Conduct pricing analysis and provide recommendations balancing market competitiveness and value.
• Develop value propositions for Reference Lab services and ensure consistent messaging.
• Develop and execute commercialisation plans aligned with revenue targets and priorities.
• Drive cross-functional initiatives to increase customer acquisition and service utilisation.
• Lead improvement of onboarding experience and manage the NPS framework.

Kenntnisse

Strategic marketing

Product management

Market research

Cross-functional leadership

Pricing analysis

Ausbildung

Bachelor's degree in Marketing

Bachelor's degree in Business

Bachelor's degree in Life Sciences

Related field

Jobbeschreibung

We understand that the world we want tomorrow starts with how we do business today, and thats why we're inspired to make A Better World for Pets. Antech is comprised of a diverse team of individuals who are committed to each others growth and development. Our culture is centered on our guiding philosophy, The Five Principles: Quality, Responsibility, Mutuality, Efficiency and Freedom. Today Antech is driving the future of pet health as part of Mars Science & Diagnostics, a family-owned company focused on veterinary care. Current Associates will need to apply through the internal career site. Please log into Workday and click on Menu or View All Apps, select the Jobs Hub app, then click the magnifying glass to Browse Jobs. Antech is seeking an experienced and highly driven Senior Product Commercialisation Manager – Reference Lab (Europe & APAC) to lead the commercialisation strategy, portfolio management, and growth initiatives for our Reference Laboratory services. This role focuses on driving commercialisation and market growth across Antech's highest-potential Reference Lab markets, with responsibility for developing differentiated strategies, supporting customer acquisition, retention and expanding utilisation in key diagnostic categories where Antech has strong competitive advantage. The role requires strong strategic capability, commercial acumen, market insight, and the ability to drive cross-functional initiatives across Marketing, Sales, Medical, and Lab Operations.

Essential Duties and Responsibilities:

• Conduct market research using internal data, customer insights, and operational metrics to identify growth opportunities and inform commercialisation strategies.
• Analyse testing behaviours, customer needs, and competitive dynamics to uncover market gaps and support business growth.
• Partner with Sales, Medical, and Lab Operations to translate insights into actionable commercial strategies.
• Collaborate with cross-functional teams to design, optimise, and manage a competitive diagnostic test portfolio across markets.
• Conduct pricing analysis and provide recommendations that balance market competitiveness, customer value, and profitability.
• Develop compelling value propositions for Reference Lab services and ensure consistent messaging across customer touchpoints.
• Develop and execute commercialisation plans aligned with revenue targets, market opportunities, and strategic priorities.
• Drive cross-functional initiatives that support customer acquisition, reactivation of lapsed accounts, and increased service utilisation.
• Lead the improvement of the customer onboarding experience and manage the NPS framework to translate feedback into measurable customer and commercial improvements.

Education and Experience:

Bachelor's degree in Marketing, Business, Life Sciences, or related field. 5–7+ years of strategic marketing or product management experience in Lab Services, diagnostics, medical devices, healthcare, or similar Proven success developing and executing commercialisation strategies. Experience working cross-functional in complex or matrix environments. Experience within veterinary or human diagnostics strongly preferred. International experience would be a plus. Fluent in English. Additional European language skills beneficial.

About Antech

Antech is a leader in veterinary diagnostics, driven by our passion for innovation that delivers better animal health outcomes. Our products and services span 90+ reference laboratories around the globe; in-house diagnostic laboratory instruments and consumables, including rapid assay diagnostic products and digital cytology services; local and cloud-based data services; practice information management software and related software and support; veterinary imaging and technology; veterinary professional education and training; and board-certified specialist support services. For over 30 years, Antech Diagnostics has been the hallmark of the veterinary industry providing the highest level of service, accurate results, and state-of-the‑art technology. At the heart of Antech is our love for pets. Join our team of experts committed to providing the very best in diagnostic services.