Senior Manager Marketing, Rare Diseases Europe

BioSpace; München; Hybrid; EUR 81.000 - 135.000; Vollzeit

Zusammenfassung

Regeneron seeks a Senior Manager Marketing Rare Disease Europe & UK to join our Global Rare Disease team in a hybrid setup. You will shape regional brand strategy, deliver omnichannel campaigns, and drive cross-functional initiatives across commercial, medical, market access, regulatory, and country teams.

You will co-lead European brand planning, manage agencies, and partner on CRM and field tools to enable country execution and campaigns.

Qualifikationen

• Bachelor's degree in life sciences, business, or marketing or equivalent experience.
• 8-10+ years of progressive commercial pharma/biotech experience.
• 3+ years in product, brand or marketing roles.
• Multi-country or regional European marketing experience.
• Launch experience in rare disease or specialty setting preferred.
• Familiar with EFPIA and national industry codes.

Aufgaben

• Co-lead European brand planning translating global strategy to regional execution.
• Lead omnichannel healthcare professional campaigns (email, e-detailing, web, media).
• Develop promotional and disease education materials with compliant approvals.
• Manage creative, digital, media, and congress agencies and budgets.
• Partner with Commercial Ops to deliver field-ready tools and CRM configuration.
• Lead commercial training programs on disease, product, and launches.
• Co-lead European & international congress strategy and events.
• Drive alignment across cross-functional teams in a highly autonomous environment.

Kenntnisse

European marketing experience

Omnichannel campaigns

Product launch

Cross-functional collaboration

CRM/tooling (field)

Ausbildung

Bachelor's degree life sciences/business/marketing

Tools

EFPIA codes knowledge

Jobbeschreibung

Build Our Future Together

At Regeneron, we use science and innovation to develop life-changing medicines for people with serious diseases. We are seeking a Senior Manager Marketing Rare Disease Europe & UK to join our Global Rare Disease team, supporting our European and UK business in a hybrid work model. In this role, you will shape and execute regional brand strategy, deliver omnichannel marketing campaigns, and drive cross-functional initiatives that translate strategy into impactful country-level execution while collaborating with commercial, medical, market access, regulatory, compliance, and country teams.

Build Our Future Together

At Regeneron, we use science and innovation to develop life-changing medicines for people with serious diseases. We are seeking a Senior Manager Marketing Rare Disease Europe & UK to join our Global Rare Disease team, supporting our European and UK business in a hybrid work model. In this role, you will shape and execute regional brand strategy, deliver omnichannel marketing campaigns, and drive cross-functional initiatives that translate strategy into impactful country-level execution while collaborating with commercial, medical, market access, regulatory, compliance, and country teams.

When & Where

Location: Multiple locations available

Munich, Germany / Paris, France / Dublin, Ireland / Milan, Italy / Amsterdam, The Netherlands

Work Model: Hybrid

Discover Your Role

• Co-lead European brand planning, including situation analysis, positioning, messaging, and annual tactical planning to translate global strategy into regional and local execution.
• Lead the design, delivery, and optimization of omnichannel healthcare professional campaigns, including approved email, e-detailing, web, digital media, and congress-linked activities.
• Direct the development of promotional and disease education materials through approval, coordinating MLR routing, review cycles, version control, localisation, and compliance requirements.
• Manage creative, digital, media, and congress agencies, including scopes of work, budgets, timelines, and performance reviews.
• Partner with Commercial Operations and Strategic Customer Engagement teams to deliver field-ready tools and define CRM configuration and targeting requirements.
• Own commercial training programs, including disease-area, product, competitive, onboarding, launch, and sales meeting content in partnership with field leadership and training teams.
• Co-lead European and international congress strategy and execution, including objectives, content planning, speaker logistics, digital amplification, and compliance oversight.
• Thrive in a highly autonomous environment, building alignment across cross-functional teams and balancing competing priorities to deliver a unified marketing plan.

This Role Requires

• Bachelors degree in life sciences, business, or marketing, or equivalent experience; advanced degree or MBA is an advantage, and 8-10+ years of progressive commercial experience within the pharmaceutical or biotech industry, including 3+ years in a product, brand, or marketing role.
• Proven multi-country or regional European marketing experience.
• Experience in product launch, product management, and/or campaign execution within the pharmaceutical industry, ideally in a major European market.
• Experience designing and executing omnichannel marketing campaigns.
• Launch experience in a rare disease or specialty setting is preferred.
• Solid understanding of the EFPIA Code and/or applicable national industry codes is preferred.
• Prior field sales or sales-facing experience is preferred.

We are committed to building a workplace with an inclusive culture. Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, sexual orientation, gender identity or expression, gender reassignment, marital or civil partnership status, civil status, pregnancy or parental status, age, disability, nationality, citizenship status, ethnic or national origin, membership of the Traveler community, familial status, genetic information, military or veteran status, or any other characteristic protected under applicable law. Where required, we will provide reasonable accommodation to applicants with known disabilities or chronic illnesses during the recruitment process, unless such accommodation would impose undue hardship.

Where necessary, we disclose salary ranges for roles in all countries in which we operate. The final offer will be determined within the relevant range based on the country of employment, specific role level, and your skills and experience. In some countries, collective bargaining agreements (CBAs) may apply and influence certain elements of pay or benefits. Regeneron offers a competitive and comprehensive total rewards package which may include, depending on country and role: annual bonuses or other incentive plans, equity awards, pension or retirement benefits, 401(k) company match, health and wellness programs, fitness centers, insurance benefits (e.g. medical, dental, vision, life and disability), paid time off, and family support benefits. For additional information about Regeneron benefits in the U.S., please visit https://careers.regeneron.com/en/working-at-regeneron/total-rewards/. For other locations, additional information will be provided during the recruitment process. If you have any questions, please speak with your recruiter.

Please be advised that at Regeneron, we believe we do our best work when we are together. For that reason, many roles are required to be performed onsite. Please speak with your recruiter and hiring manager for more information about onsite expectations for your role and location.

As part of the recruitment process, certain background checks may be conducted in accordance with the laws of the country where the position is based. The purpose of such checks is to verify certain information prior to the commencement of employment such as identity, right to work and educational qualifications.

For jobs in Canada: this posting is for an existing position.

Salary Range (annually)

92,250.00 - 153,750.00