Senior Manager Global Event Marketing (Team Lead) (f/m/d)

Ionos; Berlin; Hybrid; EUR 70.000 - 100.000; Vollzeit

Zusammenfassung

A leading cloud infrastructure provider in Berlin seeks a Senior Manager Global Event Marketing (Team Lead). The role involves defining and executing a global event strategy across various brands, managing a diverse portfolio of events, and ensuring seamless execution. Candidates should have significant experience in event management, strong leadership skills, and a solid grasp of lead generation metrics. This position offers flexible working options and opportunities for professional growth.

Leistungen

Flexible working hours

Subsidised canteen

Employee discounts

Training and development opportunities

Modern office space

Qualifikationen

• Several years of professional experience in event project management.
• Proven leadership experience managing cross-functional project teams.
• Strong understanding of lead generation and measurable event KPIs.

Aufgaben

• Define and drive global event strategy across IONOS Group brands.
• Ensure all events are embedded into fully integrated 360° campaigns.
• Own end-to-end planning and delivery for major international live communication projects.

Kenntnisse

Event project management

Leadership experience

Lead generation

Communication in German and English

Negotiation skills

Stakeholder management

Tools

Salesforce

HubSpot

CVENT

Jobbeschreibung

Senior Manager Global Event Marketing (Team Lead) (f/m/d)

Berlin

At IONOS, the leading European provider of cloud infrastructure, cloud services and hosting services, you will work together with a wide range of teams. We are characterized by open structures, a friendly working culture and flat hierarchies with a strong team spirit. We firmly believe that work and fun are compatible, and offer you the right environment for this. Our constant growth means that we are always looking for new colleagues. Become part of IONOS and grow with us.

At IONOS Group, Europe’s leading digitalisation partner for small and medium-sized businesses and trusted cloud enabler, we are looking for an experienced and visionary Senior Manager Global Event Marketing (Team Lead) to lead our international event marketing function.

In this role, you will define and drive the global event strategy for all IONOS Group brands, manage a diverse portfolio of in-person and digital formats, and ensure flawless, results-oriented execution across all live communication activities. You will act as the central point of contact for event marketing and lead our dedicated event team.

Key Responsibilities

Strategic Leadership

• Develop and own the global event strategy across all IONOS Group brands.
• Support core objectives in brand awareness, brand positioning, demand generation and AI pipeline growth.
• Further develop our portfolio of physical, hybrid and virtual events into a high-impact, measurable marketing channel within the IONOS ecosystem.

Integrated Communications Campaigns

• Ensure that all events are embedded into fully integrated 360° campaigns across PR, Social Media, Content, Brand and Digital channels.
• Drive strong pre-event, onsite and post-event communication to maximise reach, engagement and lead conversion.
• Lead, develop and coach the Event Marketing team, fostering a culture of operational excellence and collaboration.
• Plan resources, manage capacity and build capabilities within the team.

End-to-End Event Ownership

• Own end-to-end planning and delivery for all major international live communication projects – from trade shows and conferences to customer, partner and thought leadership events.
• Expand and optimise our digital formats, including webinars, virtual summits and hybrid experiences.

Process & Governance

• Safeguard the internal event process: from roadmap planning through procurement, briefing, project management and lead flow & follow‑up.
• Act as process gatekeeper for procurement, invoicing and corporate identity guidelines across all live communication touchpoints.

Stakeholder Management

• Lead cross‑functional global project teams and manage key internal stakeholders such as Sales, Product, Partner Management, Brand and Communications.
• Select and manage agencies, vendors and external partners, ensuring high‑quality execution and compliance.

Budget & Performance Management

• Own event budget allocation, forecasting and financial reporting.
• Negotiate purchasing and production costs and ensure high ROI for all event activities.
• Define, track and optimise event KPIs (e.g. pipeline contribution, lead quality and volume, reach, ROI, satisfaction scores).

Qualifications

• Several years of professional experience in event project management, ideally in the tech, SaaS, cloud or hosting industry with a strong B2B focus.
• Proven leadership experience as a direct team lead and/or through managing cross‑functional project teams.
• Strong understanding of lead generation, brand building and measurable event KPIs.
• Excellent communication skills in German and English (written and spoken).
• Highly structured, process‑driven working style with hands‑on experience in tools such as Salesforce, HubSpot, CVENT or similar event/CRM platforms.
• Strong organisational, negotiation and stakeholder management skills.
• Ability to thrive in a fast‑paced, multi‑brand and international environment; willingness to travel for key events.
• A collaborative and innovative work environment with open structures and flat hierarchies.
• The opportunity to shape and elevate the event discipline in one of Europe’s most future‑oriented tech industries.
• Flexible working hours and hybrid working models.
• Flexible working hours through trust‑based working hours.
• At some locations a subsidised canteen and various free drinks.
• Modern office space with very good transport connections.
• Various employee discounts for activities and products.
• Employee events such as summer and winter parties, as well as workshops.
• Numerous training and development opportunities.
• Various health offers, such as sports and health courses.

About IONOS

IONOS is the leading European digitalization partner for small and medium‑sized businesses (SMB). The company serves around six million customers and operates across 18 markets in Europe and North America, with its services being accessible worldwide. With its Web Presence & Productivity portfolio, IONOS acts as a 'one‑stop shop' for all digitalization needs: from domains and web hosting to classic website builders and do‑it‑yourself solutions, from e‑commerce to online marketing tools. In addition, the company offers Cloud Solutions to enterprises who are looking to move to the cloud as their businesses evolve.

We value diversity and welcome all applications – regardless of, for example, gender, nationality, ethnic or social origin, religion, disability, age as well as sexual orientation and identity, physical characteristics, marital status or any other irrelevant factor subject to applicable law.