Senior Manager Global Digital Marketing

What’s Upstate; Unterschleißheim; Vor Ort; EUR 110.000 - 150.000; Vollzeit

Zusammenfassung

Wolfspeed seeks a Senior Manager, Global Digital Marketing to lead the development and execution of its worldwide digital marketing strategy. You will drive brand awareness, engagement, demand generation, and growth across international markets within a data-driven framework.

Embedded in Global Marketing Communications & Sales Enablement, you will manage a global team, collaborate with Content Marketing, Regional Marketing, and Web/Sales to deliver integrated campaigns and optimize the marketing

Qualifikationen

• Bachelor's degree in Marketing, Business, Communications, Digital Media or related field.
• 12+ years of digital marketing experience, ideally in a global B2B setting.
• 3-5+ years of leadership experience coaching and developing teams.
• Proven success leading global digital marketing, demand generation and engagement.
• Experience executing integrated multi-channel campaigns with measurable impact.
• Ability to influence senior leaders and cross-functional stakeholders.
• Experience with marketing automation and CRM, including lead management and scoring.
• Strong analytical, reporting, and presentation skills.

Aufgaben

• Develop and execute Wolfspeed's global digital marketing strategy aligned with objectives.
• Lead and develop a high-performing global digital marketing team.
• Drive global demand generation across digital advertising, content, social, paid search, ABM, webinars, and automation.
• Partner with regional teams to scale campaigns with local relevance.
• Own and optimize the digital marketing tech stack, including CRM and marketing automation.
• Leverage analytics and AI capabilities to improve marketing ROI.

Kenntnisse

Digital Marketing

Leadership

Multi-channel Campaigns

Marketing Automation

CRM

Analytics

Strategy

Ausbildung

Bachelor's degree in Marketing, Business, Communications, Digital Media

Master's degree or MBA

Tools

Marketing automation platforms

CRM platforms

Jobbeschreibung

The power to make it real.

At Wolfspeed, we believe the most powerful innovations are created by people who care deeply about what they build and why it matters. As the leader in silicon carbide technology, we are enabling a more sustainable, electrified future, one breakthrough at a time.

Our team at Wolfspeed is bold, modern, and relentlessly focused on execution. We are building the foundation for the next decades of innovation and we're looking for people who are ready to help shape it.

As the Senior Manager, Global Digital Marketing, you will lead the development and execution of Wolfspeed's global digital marketing strategy, driving brand awareness, customer engagement, demand generation, and business growth across international markets.

Embedded within the Global Marketing Communications & Sales Enablement team, you will oversee a global team of digital marketing professionals and collaborate closely with Content Marketing, Regional Marketing, Corporate Communications, Web, and Sales teams to deliver integrated, data-driven campaigns that support the customer journey and accelerate pipeline growth. This is a strategic leadership role requiring a balance of digital vision, operational excellence, team development, and hands-on expertise across digital channels, marketing technology, and performance analytics.

Key Responsibilities

• Develop and execute Wolfspeed's global digital marketing strategy aligned with business objectives and growth priorities.

• Lead and develop a high-performing global digital marketing team while fostering a culture of innovation, accountability, and continuous learning.

• Drive global demand generation programs across digital advertising, content marketing, social media, paid search, account-based marketing (ABM), webinars, distribution marketing, and marketing automation channels.

• Partner with regional marketing teams to scale global campaigns, ensuring consistent messaging while maintaining local market relevance.

• Own and optimize the digital marketing technology ecosystem, including CRM and marketing automation platforms, while leveraging analytics and emerging AI capabilities to improve marketing effectiveness and ROI.

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related field.

• 12+ years of digital marketing experience, preferably within a global B2B organization.

• 3-5+ years of people leadership experience managing, coaching, and developing teams.

• Proven success leading global digital marketing, demand generation, performance marketing, and customer engagement initiatives.

• Strong experience developing and executing integrated multi-channel marketing campaigns with measurable business impact.

• Demonstrated ability to influence and partner effectively with senior leaders and cross-functional stakeholders across global organizations.

• Experience working with marketing automation and CRM platforms, including lead management, lead scoring, and campaign performance measurement.

• Strong analytical, reporting, and presentation skills, with the ability to translate data into actionable business insights.

This role requires the lawful ability to access technical data, information, and areas controlled by United States export control laws and regulations. This position is not eligible for visa sponsorship by the Company.

Preferred Qualifications

• Master's degree or MBA.

• Experience within the semiconductor, electronics, industrial technology, or related B2B industries.

• Experience implementing AI-driven marketing capabilities and automation solutions to improve efficiency and campaign effectiveness.

• Strong understanding of B2B social media strategy, audience engagement, and performance measurement.

• Knowledge of account-based marketing (ABM) strategies and modern demand generation practices in complex sales environments.

Why Wolfspeed?

At Wolfspeed, we believe the most meaningful work happens when innovation and purpose come together. As the global leader in silicon carbide technology, we are powering the future of energy, enabling cleaner transportation, more efficient power systems, and solutions that make a lasting impact on how the world works. But our success is not driven by technology alone. It's driven by people.

Just as we take ownership of our technology leadership, we take accountability for how we show up for our employees, our customers, and the communities we serve. That's how we power the future, together.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.