Senior Manager - Flights Marketing (Bangkok-based, relocation provided)

Agoda Company Pte. Ltd.; Berlin; On-site; EUR 90,000 - 120,000; Full time

Job summary

Agoda Berlin is seeking a Senior Data Analyst for the Performance Marketing team. You will shape data-driven marketing strategies for the Flights vertical, and drive cross-channel growth through rigorous analyses and experiments.

You will partner with marketing, product, and operations teams to uncover opportunities, monitor campaign performance, and present insights to senior leaders. The role also involves leading and developing a team of analysts.

Qualifications

• 8+ years in Data Analyst position or in projects involving big data.
• Bachelor's degree in computer science/Statistics/Math or Engineering or Economics and Finance.
• Data-driven approach with the ability to translate data into insights and recommendations.
• Proficient in BI tools and data warehouses (SQL, Tableau, MS Excel).
• Strong communication skills with ability to present to senior stakeholders.
• Stakeholder management with commercial acumen.
• People management: hiring, coaching, and developing team members.
• Entrepreneurial mindset with ownership and proactive attitude.

Responsibilities

• Define Marketing strategy for Flights Vertical (excluding pricing).
• Lead development, execution, and optimization of Growth across channels (CRM, paid marketing).
• Analyze large datasets to translate data into insights on channel performance and user behavior.
• Develop hypotheses, design experiments (A/B tests), and build analyses to evaluate campaigns.
• Collaborate with Marketing Accommodation, Flights product and flights supply to identify data opportunities.
• Monitor and report on initiative effectiveness and provide recommendations for improvement.
• Present findings and strategic recommendations to senior management.
• Lead, mentor, and develop a team of analysts and managers; participate in hiring and onboarding.

Skills

Experience in data analytics

Data-driven approach

Strong communication skills

Stakeholder management

People management

Entrepreneurial mindset

Education

Bachelor's degree in computer science/Statistics/Math/Engineering/Economics and Finance

Tools

SQL

Tableau

MS Excel

Job description

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.

Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.

No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.

Get to Know ourTeam:

The Performance Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at Agoda have deep experience in data science, product, strategy, and other marketing fields and have built an organization that thrives on data, creative ideas, and technology. The Performance Marketing Team also foster a great learning environment. You will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world.

In this role,you’llgetto:

• DefineMarketing strategy for Flights Vertical(outside of pricing)
• Spearhead the development, execution, and optimization strategy for growing Agoda’s Flights business on different channels (e.g., CRM, Paid Performance marketing)
• Conduct end-to-end analysis of large, complex datasets related to channel performance, user behavior, and market trends, translating raw data into actionable insights
• Develop hypotheses, design experiments (e.g., A/B tests), and build structured analyses to rigorously evaluate campaign effectiveness and drive data-driven decisions for channel growth
• Partner closely with various business functions, especially Marketing Accommodation, Flights product and flights supply, to identify opportunities, analyze, and interpret trends or patterns in complex data sets using different techniques and tools such as SQL or Tableauto drive meaningful initiatives
• Monitor and report on the effectiveness of business initiatives, providing insights and recommendations for continuous improvement.
• Communicate complex findings, performance updates, and strategic recommendations clearly and concisely to key stakeholders, including senior management
• Lead, mentor, and develop a team of analysts and managers; participate in hiring and onboarding new team members.

Whatyou’llneed to succeed:

• Extensive Experience :8+ years in Data Analyst position or otherwise in projects involving big data — preferably in the tech, e-commerce, or digital marketing industry.
• Bachelor's degree in computer science/Statistics/Math or Engineering or Economics and Finance
• Data-Driven Approach: Stronganalytical skills with the ability to analyze data, translate data into actionable insights, and generate impactful recommendations.
• Proficient in business intelligence tools and data warehouse i.e. SQL, Tableau and MS Excel
• Strong Communication Skills: Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations.
• Stakeholder management : Ability to effectively communicate, influence and persuade with different levels of stakeholders (including Senior Management) with proven strong commercial acumen
• People management experience:including hiring, coaching, and developing team members
• Entrepreneurial mindset :A proactive, entrepreneurial mindset with a strong senseof ownership and a get-thing-done attitude.

It’sgreat if you have:

• Experience in digital or social media marketing
• Experience in the online travel or e-commerce industry
• Experience in hypothesis testing frameworks, statistical analysis, and using Python/R for data manipulation and analysis.

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Equal Opportunity Employer

At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.

Disclaimer

We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.