Senior Manager, Campaign Engineer Execution Lead EU (m/w/d)

Bristol-Myers Squibb Co; München; Hybrid; EUR 110.000 - 150.000; Vollzeit

Zusammenfassung

Bristol Myers Squibb in Munich is seeking an experienced Campaign Engineer Execution Lead to drive omnichannel campaigns for Germany and Europe. You will translate brand strategies into CRM journeys, build and optimize campaigns, and collaborate with internal teams and external partners to ensure compliant, timely delivery.

The role emphasizes campaign engineering, analytics, and regional data-driven optimization to accelerate digital engagement across markets.

Qualifikationen

• Experience leading omnichannel campaigns in Germany/Europe.
• Collaborates effectively with cross-functional teams and agencies.
• Strong analytical mindset with data-driven decision making.

Aufgaben

• Lead end-to-end omnichannel campaign execution and measurement for Germany.
• Build, test, deploy, and optimize CRM journeys and email programs.
• Coordinate with business, strategy, agencies and technology teams to move campaigns from concept to launch.
• Support Germany and broader European/global market activities with scalable best practices.
• Develop reporting and insights on campaign engagement and customer behavior.
• Drive operational and technology improvements in audience management and campaign controls.

Kenntnisse

Omnichannel marketing

Campaign engineering

Salesforce Marketing Cloud

CRM journeys

Stakeholder management

Data analysis

Tools

Salesforce Marketing Cloud

Jobbeschreibung

At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.

Job Description

• Serves as the dedicated omnichannel campaign execution lead for Germany, translating brand strategies into Salesforce Marketing Cloud and CRM customer journeys while ensuring compliant deployment and measurement.
• Provides end-to-end campaign build, testing, deployment, and optimization support for Germany's major marketing initiatives, enabling rapid execution of customer engagement programs and omnichannel communications.
• Acts as a critical liaison between business teams, campaign strategy leads, agencies, and technology teams to ensure campaigns move efficiently from concept through execution.
• Supports Germany as well as broader European and global market activities, bringing campaign engineering expertise and scalable best practices across multiple markets.

Key Business Contributions

• Managed marketing email campaigns and CRM journeys across Germany and the broader European market landscape while supporting additional global initiatives.
• Executed approximately 190 Home Office Email (HOE) deployments, enabling timely and compliant communications to healthcare professionals and other customer audiences.
• Designed, built, and delivered CRM customer journeys that advanced Germany's omnichannel engagement strategy.
• Developed reporting and analytical insights focused on campaign engagement and customer behavior, helping business teams make more informed, data-driven decisions.
• Led omnichannel enablement efforts through workshops, strategic presentations, and stakeholder engagement activities supporting Germany's digital transformation goals.
• Drove critical operational and technology improvements, including enhancements to automated target list processes, audience management capabilities, and campaign execution controls.

Why the Role Matters

• Provides Germany with a dedicated campaign engineering resource focused specifically on market needs, priorities, and delivery timelines.
• Brings deep expertise in German market requirements, omnichannel execution, campaign operations, and customer engagement processes.
• Enables faster campaign execution, stronger business partnership, and greater responsiveness to evolving commercial priorities.
• Supports the expansion and adoption of omnichannel marketing capabilities across Germany and key European markets through a combination of execution, analytics, process improvement, and strategic support.
• Serves as an important contributor to both day-to-day campaign delivery and the longer-term evolution of digital engagement capabilities across the European region.

#LI-Hybrid

We hire for skills and capabilities, not just credentials – if this role excites you, but doesn’t perfectly match your resume, we encourage you to apply anyway.

How We Work

Where you work matters – because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at https://careers.bms.com/ways-of-working.

Supporting People with Disabilities

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to [e-mail]. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

Candidate Rights

BMS will consider qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

For roles based in Los Angeles County only: If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

Data Protection

We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

If this posting is missing required information required by local law or incorrect, contact BMS at [e-mail] with the Job Title and Requisition number. Do not send application-related inquiries to this email. To check your application status, please login to your Candidate Home Account.

R1604841 : Senior Manager, Campaign Engineer Execution Lead EU (m/w/d)