Senior Lifecycle Marketing Manager (Full Remote - Germany)

Free resume; Deutschland; A distancia; EUR 90.000 - 120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible contract

Fully remote

PTO 4 weeks

Annual gathering

Health & wellness support

Descripción de la vacante

EverAI in Germany is seeking a Senior Lifecycle Marketing Manager to own the CRM lifecycle from onboarding to reactivation. You will drive revenue by increasing conversions, retention, and LTV through email, push, in-product messaging, and promotions.

You’ll collaborate with Product, Data, Engineering, and Creative teams, building journeys, experiments, and personalized campaigns at scale in a fully remote setup.

Formación

• Scaled CRM with revenue impact (conversion, retention, LTV)
• Growth in high-volume B2C subscriptions
• Ability to design segments, journeys, experiments, and campaigns
• Proven testing, control groups, attribution, and incrementality to validate results
• Fast ownership—builds without a finished playbook
• Clear communication across technical, creative, and commercial teams
• Comfort with products powered by uncensored AI models and content
• Experience in iGaming, free-to-play gaming, fintech, or high-frequency e-commerce
• Experience with token, credit, or virtual-currency models
• Built or redesigned CRM in a rapidly growing company
• Leverages AI to improve analysis, personalization, experimentation or content

Responsabilidades

• Lead strategy and execution across the full CRM lifecycle—from onboarding and conversion to repeat purchasing, retention, and reactivation
• Identify growth opportunities by analyzing user behavior and uncoverting where engagement drops
• Create onboarding, abandoned-payment, offer, and follow-up journeys that convert registered users to paying customers
• Increase token purchases, repeat purchasing, retention, reactivation, and LTV through smarter segmentation and timing
• Design and run experiments; measure impact, scale winners, and feed the next opportunities
• Collaborate with Product, Data, Engineering, and Creative to improve CRM tooling, tracking, messages, and reporting

Conocimientos

CRM growth

Consumer growth

Builder mindset

Testing & attribution

Cross-team collaboration

English communication

AI-driven marketing

CRM in subscription business

Token/credit/virtual currency models

CRM in fast-scaling company

AI for analysis & personalization

Descripción del empleo

Senior Lifecycle Marketing Manager (Full Remote - Germany)

Our Vision & Products

EverAI — Building the Future of AI Companionship

One of the Top 15 Largest & Fastest-Growing AI Companies in the World

50 Million Users in 2 years — Help Us Reach 100M first, 500M next

At EverAI, we’re shaping what it means to connect with AI. With 50 million users and counting, we're not just building products — we're creating entirely new categories.

Our flagship product is the world’s largest AI companionship platform, redefining relationships for millions. It is governed by our proprietary moderation system, EverGuard — an internal AI designed to ensure everything we build is safe, ethical, and human-first.

And we’re only just getting started!

Our Team

We are an enthusiastic, passionate and hardworking team of ≈ 100 people. Our founding team has strong entrepreneurial experience building and scaling web products from 0 to IPO.

• 10+ years in Tech Executive Leadership
• Co-Founder Mad Paws Holdings (from 0 to IPO)
• 10+ years as CTO / COO (web2/web3), 3 years in AI/LLM
• Serial-entrepreneur: MTK Digital (exited / 0->$20m revenue) and Zipchat (AI Chatbot for E-commerce brands)
• 8+ years in Customer Acquisition & E-commerce Growth
• Serial-entrepreneur: Curatible (sold to Blackstone) and MTK Digital (exited / 0->$20m revenue)
• 25+ years in Finance, Strategy, M&A
• Ex-CFO/M&A @Curatible (exited to Blackstone)
• Ex-President of the Board @SotremoSA (exited)

Your Role

More than 50 million people already use EverAI’s products, and we’re growing toward 100 million.

The audience is already here. The opportunity is what happens next.

We’re hiring a Senior Lifecycle Marketing Manager to take CRM to an entirely new level. Your mission is clear: turn it into a major revenue channel by converting more users, increasing repeat purchases, and giving people compelling reasons to keep coming back.

You’ll own everything within CRM, from onboarding and first purchase to retention and reactivation, across email, push notifications, in-product messaging, and promotions.

You’ll report directly to Thomas Lacroix, our Co-founder and CMO, with the freedom to rethink journeys, test ambitious ideas, and build the CRM playbook that gets us there.

At our scale, even small improvements can influence millions of user journeys and create significant growth.

If you’re looking for more than a campaign-management role, this is your opportunity to drive measurable growth at exceptional scale.

Your Responsibilities

Own one of EverAI’s biggest growth opportunities: lead the strategy and execution across the full CRM lifecycle, from onboarding and conversion through repeat purchasing, retention, and reactivation

Find the growth hiding in our user base: use behavioral data to uncover where users lose interest, stop engaging, or miss an opportunity to purchase

Crack the first-purchase challenge: create onboarding, abandoned-payment, offer, and follow-up journeys that turn more registered users into paying customers

Keep users coming back: increase token purchases, repeat purchasing, retention, reactivation, and LTV through smarter segmentation, personalization, and timing

Test big ideas quickly: build experiments, measure what genuinely moved the numbers, scale the winners, and turn each result into the next opportunity

Make ambitious CRM ideas possible: work directly with Product, Data, Engineering, and Creative to improve the tooling, tracking, messages, offers, and reporting behind the channel

Your Qualifications

You’ve scaled CRM before: you can show significant improvements you personally drove in revenue, conversion, repeat purchases, retention, reactivation, or LTV, with real numbers

You understand consumer growth: you’ve worked in a high-volume B2C subscription business, where CRM had a direct effect on revenue

You think like a builder: you do not stop at recommendations; you can personally create segments, journeys, experiments, campaign logic, and performance analysis

You know how to find and prove what works: you can turn user behavior into ideas and use testing, control groups, attribution, and incrementality to validate the results

You move quickly and take ownership: you are comfortable building without a finished playbook, deciding what matters most, and creating momentum without waiting for perfect information

You communicate clearly and work across teams: you collaborate directly with technical, creative, and commercial stakeholders in English

You are comfortable with our product category: you can confidently work on products powered by uncensored AI models and content

You have worked in iGaming, free-to-play gaming, fintech, consumer subscriptions, or high-frequency e-commerce

You have experience with token, credit, virtual-currency, bonus, or repeat-deposit models

You have built or redesigned CRM in a fast-scaling company

You use AI to improve analysis, personalization, experimentation, or content development

Why EverAI?

Exponential Growth: From 50M users in 2 years, to 100M next — and 500M beyond

Track Record of Category-Creating Innovation: We consistently launch world-first AI applications — setting the pace, not following it

Global Impact: Top-tier user growth, real-world adoption, and cultural relevance

Proven Leadership: A senior team that’s launched, scaled, and exited & IPO’d multiple scale ups — now fully focused on reshaping AI companionship

Elite Remote Team: 100% remote and built to win — world-class talent from Tier 1 tech companies, with a culture of ownership, velocity, and radical creativity

Ethical Core: Our AI ecosystem is governed by EverGuard, our proprietary AI moderation technology, ensuring responsible development at scale

What We Offer

• Contract Type: We prefer B2B, but we’re flexible, what matters is long-term commitment and impact
• Work From Anywhere: Fully remote. Choose the environment where you do your best work
• Paid Time Off: 4 weeks (20 working days) of PTO per year to recharge and reset
• Annual Gathering: A yearly in-person meetup to connect, brainstorm, and celebrate wins together
• Health & Wellness Support: Monthly allowance of100 USD for health insurance expenses & access to unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp (also available to up to three of your family members