Senior Growth Marketing Manager at Werkia (Performance & Analytics) - hybrid (m/f/d)

Pflegia; Deutschland; Hybrid; Vertraulich; Vollzeit

Zusammenfassung

A healthcare marketing firm in Germany seeks a Performance Marketing Specialist to lead multichannel campaigns and manage a significant budget. You'll build dashboards in Looker Studio or Power BI and analyze data using SQL. The ideal candidate has over 3 years of performance marketing experience, strong analytical skills, and is proactive in driving marketing strategies. This role provides hybrid flexibility, with opportunities for impactful work in a growing team.

Leistungen

Learning budget

27 vacation days

Snacks and drinks

Pet-friendly workspace

Qualifikationen

• 3+ years of experience in performance marketing.
• Strong command of analytics tools and SQL, especially for building dashboards.
• Proven track record in managing large budgets and converting funnels.
• Deep understanding of tracking flows and conversion optimization.
• Proactive, structured, analytical thinker with ownership mindset.

Aufgaben

• Plan and optimize lead generation campaigns across multiple platforms.
• Build and maintain BI dashboards to track performance metrics.
• Manage a marketing budget up to €300K/month, ensuring ROI.
• Run tests on landing pages and creatives to optimize growth.
• Coordinate with internal teams and manage external agencies.

Kenntnisse

Performance marketing experience

Analytics tools proficiency

SQL skills

Communication in English

German B1

Budget management

Tools

Looker Studio

Power BI

Google Ads

Meta Ads

TikTok Ads

Jobbeschreibung

Your mission

Multichannel Performance Marketing

• Plan, launch and optimize lead generation campaigns – across Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram), TikTok Ads
• Define and track platform-specific KPIs – such as CPL, ROAS and conversion rates to ensure maximum efficiency

Analytics & Reporting

• Build and maintain dashboards – in Looker Studio or Power BI to visualize campaign and funnel performance
• Use SQL for deep-dive analysis – to extract, segment and evaluate campaign and user journey data
• Work with BI and data teams – to improve tracking logic and refine attribution models

Strategy & Budget Ownership

• Manage a performance marketing budget of up to €300K/month – with full responsibility for allocation and ROI
• Propose shifts in channel mix and test new acquisition strategies – based on performance data and business needs
• Ensure alignment with company goals – across both B2B and B2C initiatives

Growth & Testing

• Run A/B and multivariate tests – on landing pages, creatives, messaging, and audience targeting
• Identify and test new channels for growth – including programmatic and native advertising where relevant

Collaboration

• Coordinate with design, dev and copy teams – to ensure aligned messaging and conversion-focused creatives
• Work closely with sales and recruiting teams – to optimize lead quality and downstream conversion
• Manage external agencies – and hold partners accountable for delivery and performance

Your profile

• 3+ years of experience in performance marketing – across platforms like Google Ads, Meta, TikTok and ideally LinkedIn
• Strong command of analytics tools and SQL (Mandatory) – with experience in building BI dashboards (Looker Studio or Power BI)
• Proven experience managing large-scale budgets and high-volume funnels
• Deep understanding of attribution, tracking flows and conversion optimization
• Excellent communication in English – German B1 mandatory.
• Structured, analytical and proactive – with a strong sense of ownership and drive to improve

Why us?

• High-impact work with purpose – shape how healthcare professionals and employers connect
• Performance ownership at scale – with modern tools, full budget control and decision-making power
• Hybrid flexibility – remote-friendly setup with access to a central Berlin office
• Learning budget and 27 vacation days – plus snacks, drinks, and a pet-friendly workspace
• A fast-growing, mission-driven team – with flat hierarchies and full transparency