Senior Global Brand Manager (m/w/d) Women's Health - Bionorica SE

Bionorica SE; Dortmund; Vor Ort; EUR 100.000 - 125.000; Vollzeit

Zusammenfassung

A global leader in herbal medicines is seeking a Senior Global Brand Manager focused on Women's Health. This role involves developing and implementing brand strategies, ensuring brand identity, conducting market research, and driving cross-functional collaboration. The ideal candidate should possess a strong background in brand management, creativity, and the ability to work in a dynamic international environment. Flexible working models, attractive remuneration, and a commitment to social responsibility are offered.

Leistungen

Flexible working time models

Home office options

Performance-related remuneration

Attractive social benefits

Company pension scheme

Qualifikationen

• Completed studies in Marketing or Business Administration or similar experience.
• Several years of experience in brand management, ideally in the pharmaceutical or herbal sector.
• Proven track record in developing and implementing brand strategies.

Aufgaben

• Development of a mid-term vision and strategy for Women’s Health brands.
• Design and maintain brand identity and consistency.
• Responsibility for the entire brand experience throughout the product lifecycle.

Kenntnisse

Brand management experience

Market research skills

Creativity

Analytical skills

English proficiency

Ausbildung

Studied Marketing or Business Administration

Jobbeschreibung

Über uns

Nature offers increasing opportunities. Grow with us. Bionorica, with approximately 2200 employees worldwide, is the German market leader for pharmacy‑only herbal medicines. For over 90 years, we have been unlocking the secrets of nature by combining the knowledge of traditional medicinal plant therapy with the forward‑looking results of scientific research. "Phytoneering" is the formula of our success with which we have been on a growth course for years. In this way, we open up new markets with innovative, highly effective herbal medicines.

Position

Senior Global Brand Manager (m / f / d) Women’s Health – location: Neumarkt (Oberpfalz).

Responsibilities

• Development of a mid‑term vision, ambition, and strategy for our brands in the Women’s Health products sector, taking into account country‑specific market conditions and cultural differences.
• Design and maintenance of brand identity, ensuring brand consistency across all channels.
• Responsibility for the entire brand experience throughout the product lifecycle.
• Conducting analysis of campaign results and consumer insights for continuous improvement.
• Management and maintenance of global brand books to ensure a consistent brand presence.
• Conducting market and consumer research to derive actionable insights.
• Leading the product portfolio and lifecycle management (LCM) to maximise market success.
• Planning and monitoring brand budgets to ensure financial efficiency.
• Sharing, reusing, and leading the global brand community to promote best practices.
• Developing and implementing strategies to increase brand awareness and attractiveness.
• Creating core creative ideas and campaigns to support our global brand strategy.
• Defining compelling brand stories based on deep consumer insights.
• Close collaboration with relevant country colleagues.

Requirements

• Completed studies in Marketing, Business Administration, or similar experience.
• Several years of experience in brand management, ideally in the pharmaceutical or herbal sector.
• Proven track record in developing and implementing brand strategies and campaigns.
• Strong analytical skills and experience in conducting market research.
• Creativity combined with a strategic approach.
• Ideally first experience with the "How Brands Grow" approach to evidence‑based marketing.
• Ability to work in a dynamic international environment and lead cross‑functional teams.
• Proficiency in English, both written and spoken.

What we offer

A globally operating, family‑owned company with a commitment to social responsibility. Flexible working time models and home office options to support work‑life balance. Responsible fields of activity with a qualified induction as well as a performance‑related remuneration with attractive social benefits and company pension scheme. Exciting prospects in a globally growing company with a wide range of professional and personal development opportunities.

Contact

Are you open to new opportunities? Then take your chance. Please apply through our online application form. We look forward to meeting you! Join us! Contact person: Bionorica SE Human Resources Theresa Frank. www.bionorica.de