Senior Editor, The CMO Club

Black & White Zebra; Deutschland; Vor Ort; EUR 88.013 - 114.416; Vollzeit

Benefits dieser Stelle

Comprehensive benefits package

Discretionary bonus

Zusammenfassung

Black & White Zebra is looking for a Senior Editor to drive audience engagement for The CMO Club. This role focuses on building editorial content for marketing leaders, ensuring trustworthy and community-driven experiences across various formats including newsletters, podcasts, and social media.

Ideal candidates will have strong editorial judgment, experience in B2B content creation, and a knack for engaging audiences with multi-format storytelling. A remote work option is available, enhancing flexibility for the right candidate.

Qualifikationen

• Experience creating B2B, practitioner-led, or professional editorial content.
• Ability to turn complex workflows into engaging editorial experiences.
• Experience growing newsletter engagement and community participation.

Aufgaben

• Create, assign, edit, write, and publish editorial content across various formats.
• Develop content informed by real practitioner insight through interviews.
• Produce and improve decision-support formats for technology leaders.

Kenntnisse

Editorial judgment

Audience engagement

Interviewing skills

SEO knowledge

Digital PR strategies

Jobbeschreibung

About the Role

We are looking for a Senior Editor to help build The CMO Club into a trusted, community-powered media brand for marketing leaders and senior marketing professionals.

This role is responsible for growing loyal, engaged marketing leadership audiences through authoritative, practitioner-led editorial experiences across articles, newsletters, social, video, podcasts, livestreams, events, and strategic partnerships.

This is not a traditional editing role focused only on publishing content. It is an audience growth and editorial leadership role centered on creating serious‑fun, decision‑support content that helps marketing leaders make better decisions, build demand, adopt AI‑powered ways of working, scale marketing systems, and navigate the changing realities of modern marketing leadership.

Who You Are

• You understand how to create editorial brands that professionals actively trust, return to, and recommend.
• You are deeply curious about how engineering, AI, and technology leaders operate, make technical decisions, adopt AI, manage infrastructure, scale organizations, and navigate complexity.
• You know how to turn practitioner insight into useful editorial experiences that feel credible, clear, visual, engaging, and worth sharing.
• You are not just a writer or editor. You are a builder of audience systems, community loops, and repeat engagement.
• You think beyond articles and understand that modern editorial engagement happens across newsletters, video, podcasts, social, community discussions, livestreams, events, partnerships, search, and AI discovery experiences.
• You are comfortable experimenting with formats, workflows, packaging, distribution strategies, and audience experiences to improve performance over time.
• You care about usefulness, clarity, audience trust, and measurable impact.

What You’ll Be Doing

Build engaged, community-powered editorial experiences

• Create, assign, edit, write, and publish editorial content across articles, newsletters, social, short-form video, narrative video, podcasts, livestreams, events, and community formats.
• Develop content informed by real practitioner insight, including interviews, contributor conversations, engineering communities, surveys, Q&As, and social listening.
• Create audience experiences focused on engineering leadership, AI adoption, scalability, platform reliability, developer productivity, infrastructure, security, and modern technology execution.
• Help program and support webinars, livestreams, roundtables, podcasts, and editorial event experiences.
• Repurpose editorial IP into newsletter blocks, social content, video clips, lead magnets, reports, and community assets.
• Ensure editorial output reflects the publication’s tone, usefulness, authority, and audience relevance.
• Continuously identify opportunities to increase audience participation, contribution, sharing, and return engagement.

Create insight-led decision-support content that performs

• Assign, edit, write, optimize, and experiment with JTBD, workflow, systems, tools, infrastructure, AI, and practitioner-led content.
• Build content that helps technology leaders understand what to do, how to do it, and what tools, systems, workflows, or approaches can help.
• Improve SEO-driven and community-driven content with stronger practitioner insight, storytelling, visuals, structure, examples, CTAs, and internal journeys.
• Build topical authority around engineering leadership, AI implementation, infrastructure, developer workflows, security, scalability, and operational execution.
• Produce and improve decision-support formats such as tools/tech roundups, benchmark reports, State of AI reports, engineering playbooks, expert interviews, surveys, member exclusives, and lead magnets.
• Use Marfeel, GA, HubSpot, newsletter data, and audience performance signals to guide optimization and experimentation.
• Test headlines, hooks, formats, distribution strategies, CTAs, and conversion pathways to improve performance.

Expand audience reach, relationships, and distribution

• Identify, recruit, and manage engineering contributors, AI practitioners, technical SMEs, partners, and executive voices.
• Build contributor → content → audience → community growth loops.
• Act as a visible host and guardian of the brand across newsletters, events, podcasts, social, community spaces, and contributor relationships.
• Package and distribute content across newsletter, social, search, Discover, podcast, video, community, partner, and digital PR channels.
• Collaborate on co-created reports, research, surveys, multimedia initiatives, and strategic partnerships.

Your Skillset Includes

• Strong editorial judgment and audience instincts.
• Experience creating B2B, practitioner-led, or professional editorial content.
• Strong interviewing and synthesis skills.
• Ability to turn complex technical workflows and operational topics into useful, engaging editorial experiences.
• Experience growing newsletter engagement, subscriber audiences, or community participation.
• Experience across multimedia formats including newsletters, social, video, podcasts, webinars, or events.
• Comfort using analytics and audience signals to guide experimentation and optimization.
• Understanding of SEO, distribution strategy, audience engagement, and AI discovery trends.

Salary Statement

This full‑time position is available as a remote role that offers an annual base salary in the range of $100,000 to $130,000 USD. The range is a guide for the expected skills, knowledge, and experience for new hires based in USA only. In addition to annual salary, full‑time employees are eligible for a discretionary bonus and a comprehensive benefits package.