Senior Director, PACS, Public Policy, DE

The Coca-Cola Company; Berlin; Vor Ort; EUR 180.000 - 240.000; Vollzeit

Zusammenfassung

The Coca-Cola Company in Berlin seeks a Senior Director, Public Affairs to shape Germany's external environment for sustainable growth. You will lead policy and advocacy across Germany, embed public affairs into commercial decisions, and translate external shifts into actionable choices for leadership.

You will partner with PACS, Commercial, Sustainability, and bottling partners to deliver measurable impact aligned with Europe OU priorities, while managing governance, risk, and budgets to

Qualifikationen

• Bachelor’s degree in Public Affairs, Political Science, Communications, Environmental Science, or related field; Master’s degree preferred.
• 10+ years’ progressive experience in public policy/public affairs, government relations, sustainability, and/or corporate communications.
• Deep understanding of political, policy, and regulatory landscapes across countries; strong network with government, regulators, and industry bodies.
• Proven track record shaping policy outcomes and leading senior-level stakeholder engagement on issues like packaging & circularity, nutrition & public health, climate, and responsible marketing.
• Excellence in issues/crisis leadership, reputation management, and media/spokesperson work.

Aufgaben

• Define and deliver Germany public affairs strategy aligned to Europe OU priorities, commercial plans, and long-term license to win.
• Shape positions on priority issues grounded in evidence and consumer impact.
• Lead high-impact engagement with government, regulators, trade associations, NGOs, academia, and community leaders.
• Partner with Communications to deliver integrated external narratives and manage crises.
• Localize Europe OU sustainability strategy for Germany and operationalize commitments across packaging circularity, climate, water, and responsible marketing.
• Connect external affairs to portfolio, packaging, and route-to-market decisions; inform business planning with policy scenarios.

Kenntnisse

Public affairs

Policy analysis

Stakeholder engagement

Crisis leadership

Team leadership

Public policy

Regulatory strategy

Ausbildung

Bachelor's in Public Affairs/Political Science/Communications

Master's degree preferred

Jobbeschreibung

Role Purpose

The Senior Director, Public Affairs, Germany shapes the external environment to enable sustainable, responsible growth for The CocaCola Company and the CocaCola system in one of Europe OU’s highly visible and regulated markets. Operating at the intersection of public policy, reputation, and sustainability, this role defines and executes a forward-looking public affairs strategy that protects our license to win and advances consumer centric, evidence based outcomes.

Role Purpose

The Senior Director, Public Affairs, Germany shapes the external environment to enable sustainable, responsible growth for The CocaCola Company and the CocaCola system in one of Europe OU’s highly visible and regulated markets. Operating at the intersection of public policy, reputation, and sustainability, this role defines and executes a forward-looking public affairs strategy that protects our license to win and advances consumer centric, evidence based outcomes.

You will lead policy and advocacy across Germany, strengthen senior level stakeholder trust, and embed public affairs into commercial decisions—linking policy choices to portfolio, packaging, route to market, and brand reputation. Partnering closely with PACS, Commercial, Sustainability, and bottling partners, you will translate external shifts into actionable choices for leadership and deliver measurable impact aligned to Europe OU priorities.

Key Responsibilities

Public Policy & Regulatory Strategy

• Define and deliver the Germany public affairs strategy aligned to Europe OU (Operating Unit) priorities, commercial plans, and long-term license to win.
• Shape clear positions on priority issues (e.g., packaging & circularity, nutrition & sugar reduction, responsible marketing/advertising, fiscal measures, climate & sustainability), grounded in evidence and consumer impact.
• Anticipate regulatory developments externally; convert signals into risk/opportunity assessments and strategic recommendations for senior leadership.

Advocacy & Stakeholder Engagement

• Lead high impact engagement with government, regulators, trade associations, NGOs, academia, and community leaders, representing the CocaCola system with credibility and clarity.
• Establish a disciplined stakeholder mapping, prioritization, and engagement cadence across the system; ensure consistent positions and messages.
• Build coalitions and partnerships that influence policy outcomes and unlock shared value for consumers, customers, and communities.

Reputation & Issues Management

• Partner with Communications to deliver integrated external narratives that strengthen and differentiate CocaCola’s reputation in Germany.
• Provide strategic oversight and readiness for issues and crises; serve as a senior spokesperson when appropriate.
• Ensure communications are values led, timely, culturally resonant, and aligned to system positions.

Sustainability & Social Impact

• Localize Europe OU sustainability strategy for Germany; operationalize commitments across packaging circularity, climate, water, and responsible marketing.
• Direct philanthropic and community investments (e.g., The CocaCola Foundation) to drive measurable social and environmental outcomes aligned to CSR priorities.
• Embed sustainability considerations into policy advocacy and commercial planning with bottling partners and cross functional teams.

System & Commercial Integration

• Connect external affairs to portfolio, packaging, and route-to-market choices; inform business planning with policy scenarios.
• Ensure alignment with bottling partners on advocacy, messaging, and sustainability priorities to support customer value creation.
• Translate external insights for the Franchise leadership team and Europe OU stakeholders to enable fast, high quality decisions.

Governance, Risk & Measurement

• Uphold governance, compliance, and transparency standards across all public affairs activities.
• Set OKRs/KPIs for policy influence, reputation strength, stakeholder trust, and sustainability impact; report progress with discipline.
• Manage budgets, agencies, and resources to maximize impact and ROI.

Leadership

• Foster a culture of collaboration, learning, and accountability across PACS and the broader system.
• Coach senior leaders on external positioning and complex stakeholder dynamics.

Qualifications & Experience

• Bachelor’s degree in Public Affairs, Political Science, Communications, Environmental Science, or related field; Master’s degree preferred.10+ years’ progressive experience in public policy/public affairs, government relations, sustainability, and/or corporate communications
• Deep understanding of the political, policy, and regulatory landscape across the countries; strong network across government, regulators, and industry bodies.
• Proven track record shaping policy outcomes and leading senior level stakeholder engagement on issues such as packaging & circularity, nutrition & public health, climate, and responsible marketing.
• Demonstrated excellence in issues/crisis leadership, reputation management, and media/spokesperson work.
• Strong business acumen with the ability to connect policy choices to consumer impact, commercial outcomes, and system value creation.
• Experience leading teams, agencies, and cross functional/matrix stakeholders; adept at influencing without authority.
• Skilled in stakeholder mapping, evidence based advocacy, and insight driven strategy; comfortable with data, research, and measurement.
• Local language fluency to influence stakeholders will be critical

What We Can Do For You

• A platform to shape policy, reputation, and sustainability in a flagship Europe OU market—delivering meaningful societal and commercial impact.
• Senior exposure across Europe OU and the CocaCola system, partnering with leaders to navigate a complex, high visibility environment.
• A values driven, collaborative culture that invests in your growth and empowers bold, consumer centric leadership.

Location(s):

Germany

City/Cities

BERLIN

Travel Required

00% - 25%

Relocation Provided

No

Job Posting End Date

August 30, 2026

Our Purpose And Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Annual Incentive Reference Value Percentage:30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.