Senior Customer Marketing Manager (m/w/d)

ATOSS Software SE; München; Hybrid; EUR 65.000 - 85.000; Vollzeit

Zusammenfassung

A leading software development company in Munich is seeking a Senior Customer Marketing Manager (m/w/d) to develop and execute customer-focused marketing initiatives. The candidate will oversee customer story pipelines, events, and press releases, working closely with sales teams to enhance customer relationships. Ideal candidates will have over 7 years of relevant B2B marketing experience and be fluent in both German and English, making a strong impact in a hybrid work environment.

Leistungen

Competitive Rewards

Structured Onboarding & Continuous Leadership Development

Flexible Work Culture

Engaging Team Environment

Health & Wellbeing Programs

Stability & Growth Opportunities

Qualifikationen

• 7+ years of experience in B2B customer marketing or advocacy.
• Proven record in developing customer marketing programs.
• Fluent in German (native) and English (C1/C2).

Aufgaben

• Develop and execute comprehensive customer marketing strategies.
• Own creation and activation of customer stories and testimonials.
• Lead planning of customer webinars and events.

Kenntnisse

B2B customer marketing

Customer advocacy

Data-driven decision making

Cross-functional collaboration

Copywriting and storytelling

Strategic mindset

Customer relationship management

Ausbildung

Degree in Marketing, Business or Communications

Jobbeschreibung

Senior Customer Marketing Manager (m/w/d)

Join to apply for the Senior Customer Marketing Manager (m/w/d) role at ATOSS Software SE.

Location: Munich, Bavaria, Germany. Employment type: Temporary. Seniority level: Mid‑Senior level. Job function: Marketing and Sales. Industry: Software Development.

About Us

ATOSS Software SE is one of Germany’s most successful tech growth stories. As the market leader in Workforce Management Software, we help companies work more intelligently, creatively, and humanely, optimizing the balance between profitability and people. With 19 years of record‑breaking growth, over €2 billion market cap, and listings on SDAX and TecDAX, we’re scaling globally and growing. If you’re ready to drive impact in a high‑performing B2B SaaS environment, this is your chance to elevate your career.

The Role

As Senior Customer Marketing Manager, you will lead the strategic development and execution of customer‑focused marketing initiatives to maximize advocacy, retention, and growth. You will take ownership of the customer story pipeline, customer events, customer‑related press releases, and testimonial programs. Your goal is to showcase customer success, deepen relationships, and unlock new opportunities through close collaboration with the sales and customer‑success teams. This position is based in Munich and follows a hybrid work model, combining on‑site and remote work.

Key Responsibilities

• Develop and execute a comprehensive customer marketing strategy to drive advocacy, referenceability, upsell opportunities, and increase customer lifetime value.
• Own the sourcing, creation, and activation of customer stories, case studies, references, and testimonials across all channels.
• Lead the planning and organization of customer webinars and events to highlight successful partnerships and outcomes.
• Manage and support customer‑related press releases and PR opportunities in collaboration with the communications team.
• Work closely with sales and customer‑success teams to identify top customer advocates and align marketing efforts with account objectives.
• Build and maintain a structured program for capturing customer feedback and leveraging success metrics for marketing purposes.
• Drive targeted campaigns to nurture existing customers, increase engagement, and support retention and expansion goals.
• Track, analyze, and report on key customer marketing KPIs to measure impact and refine strategies.
• Stay up‑to‑date with B2B customer advocacy trends, storytelling best practices, and competitive benchmarks to inform innovation.

Key Requirements

• Degree in Marketing, Business, Communications, or a related field.
• Minimum of 7 years’ relevant experience in B2B customer marketing, customer advocacy, or similar roles—ideally within SaaS or technology sectors.
• Proven track record of developing and executing customer marketing programs that drive advocacy, retention, and customer‑led growth.
• Strategic mindset with strong analytical skills and a passion for data‑driven decision‑making.
• Demonstrated ability to lead cross‑functional initiatives and collaborate effectively with sales, customer‑success, and communications teams.
• Skilled in copywriting, editing, storytelling, and interviewing, with a focus on capturing compelling customer narratives for multiple channels.
• Experience in driving the creation and activation of customer stories, testimonials, events, and press releases, ideally including video formats.
• Consistent record of maintaining brand integrity and elevating customer experience across programs, content, and customer touchpoints.
• Native‑level German and business‑fluent English (C1/C2) are essential for success in this role.

Our Benefits

• Competitive Rewards: including profit‑sharing and employee stock program.
• Structured Onboarding & Continuous Leadership Development: clear career paths, onboarding through Expert & Leadership Tracks, plus access to ATOSS Academy.
• Flexible Work Culture: hybrid options (remote within the EU), 30 days of vacation, and a strong commitment to diversity & inclusion.
• Engaging Team Environment: seasonal company events, team retreats, and an in‑house barista.
• Health & Wellbeing: regular check‑ups, corporate wellness programs, and Wellhub membership.
• Stability & Growth: company listed on SDAX & TecDAX, with 19+ years of record‑breaking revenue and a 30%+ EBIT margin. Certified Top Employer© for the 5th year in a row.

At Atoss, great talent knows no limits. We welcome professionals from all backgrounds and empower their growth through an inclusive, skill‑focused environment.

Join us and be part of a high‑growth, future‑focused company!