Senior Customer Marketing Manager

CaptivateIQ; Deutschland; Vor Ort; EUR 96.355 - 141.029; Vollzeit

Benefits dieser Stelle

Comprehensive Healthcare

Flexible Time Off

Annual Stipends

Work Anniversary Bonuses

Premium Tools

Inclusive Community

Zusammenfassung

CaptivateIQ in Germany is seeking a Senior Customer Marketing Manager to oversee customer advocacy and community initiatives. In this highly visible role, you’ll build a systematic marketing approach around customer insights, ensuring alignment with customer success and demand generation.

This position requires strong storytelling abilities, substantial customer marketing experience in B2B SaaS, and a proactive problem-solving mindset. The role offers competitive compensation and a comprehensive benefits package.

Qualifikationen

• 7+ years of customer marketing experience in B2B SaaS, ideally SPM/ICM.
• Proven ability to build customer advocacy programs.
• Comfortable with pipeline metrics and campaign design.

Aufgaben

• Build and manage a proactive case study and reference program.
• Run engagement programs and manage the customer community.
• Synthesize customer insights for internal distribution.

Kenntnisse

Customer marketing experience in B2B SaaS

Storytelling skills

Pipeline and expansion metrics

Project ownership

Jobbeschreibung

CaptivateIQ is the leading Sales Performance Management solution, recognized by Forrester and G2, and trusted by customers including affirm, Gong, and Figma. With solutions for Sales Planning and Incentives, we help revenue teams automate processes, hit revenue targets, and adapt with business change, ultimately driving efficient growth. It's time to rethink ROI - your return on incentives - with CaptivateIQ.

With backing from Sequoia, Accel, ICONIQ, Sapphire Ventures, and other leading investors, CaptivateIQ is on a mission to enable every company to improve their return on incentives and sales planning.

Come and see why Glassdoor and Comparably have recognized CaptivateIQ as a best place to work!

About the Role

As Senior Customer Marketing Manager, you’ll build and own CaptivateIQ’s customer advocacy, community, and voice-of-customer programs — turning our growing base of enterprise customers into the most credible proof point in the SPM/ICM market. You’ll run a proactive case study and reference program, structure how customer insight gets activated internally, and build a systematic marketing motion into our install base.

You’ll report to the Senior Director of Product & Corporate Marketing, with strong working relationships across Customer Success and Demand Gen. This is a newly upleveled, highly visible role: you’ll be the senior-most owner of customer marketing at CaptivateIQ, building the function’s foundation.

Responsibilities

• Advocacy & Social Proof: Build and run a proactive case study and reference program; own G2 and review-site strategy with velocity targets; build and maintain a proof point library; source customer speakers and quotes for in‑person and virtual events.
• Community & Engagement: Run community and engagement programs with a clear business purpose, activation model, and success metrics; manage the customer Slack community; structure the Customer Advisory Board around product input and advocacy outcomes; own the customer newsletter and What’s New webinar.
• Voice of Customer: Build structured VoC collection integrated cross‑functionally; synthesize and distribute insights to PMM, Product, and Sales on a regular cadence; turn advocate insight into a content pipeline.
• Install Base Growth: Partner with Demand Gen on segmented, lifecycle‑based cross‑sell and upsell campaigns into the customer install base; coordinate account‑level timing with Customer Success; support pipeline attribution with RevOps.
• Cross‑Functional Partnership: Act as the connective tissue among Customer Success, Sales, Product Marketing, and Demand Gen on all things related to adoption, retention, expansion, and advocacy.

Requirements

• 7+ years of customer marketing experience in B2B SaaS, ideally SPM/ICM‑adjacent or in high‑velocity enterprise software.
• Has built or rebuilt a customer advocacy program (case studies, references, reviews) from the ground up.
• Comfortable with pipeline and expansion metrics and campaign design — this role is equal parts storyteller and program operator.
• Has owned structured voice‑of‑customer synthesis and internal distribution to cross‑functional stakeholders.
• Demonstrated independent judgment and proactive problem‑solving.
• Strong project ownership and follow‑through with minimal oversight.
• Excellent written and verbal storytelling skills.

Nice to Have

• Experience running community platforms (customer Slack communities, advocacy platforms).
• Familiarity with G2/review‑site strategy and reference management tooling.
• Experience partnering with RevOps on pipeline attribution for expansion campaigns.
• Multi‑product SaaS experience, particularly suite cross‑sell or install‑base expansion motions.
• Experience sourcing and managing customer speakers for in‑person and virtual events.

Benefits

• Comprehensive Healthcare: 100% coverage for medical, dental, and vision for all FTEs, with roughly 75% coverage for dependents.
• Flexible Time Off: Flexible vacation days plus quarterly mental health days to ensure you have the space to recharge.
• Annual Stipends: Dedicated funds for your professional development and caretaking needs.
• Work Anniversary Bonuses: Annual bonuses to celebrate your milestones and contributions to the CaptivateIQ team that grow as your tenure does.
• Retirement Savings (US‑Only): A 401(k) plan to help you invest in and secure your future.
• Premium Tools: The latest Apple hardware to empower you to do your best work.
• Inclusive Community: Active Employee Resource Groups (ERGs) that celebrate shared identities and support our DEI goals by fostering an environment where diverse talent thrives.

$110,000 - $161,000 a year

The compensation offered for this position will depend on numerous factors, including individual proficiency, anticipated performance, and the location of the selected candidate. The OTE salary range for this role is $110,000-$161,000. Compensation for candidates hired in Canada will be provided in Canadian dollars and may differ from the ranges listed above due to currency conversion. Our OTE is just one component of CaptivateIQ's competitive total rewards package, which also includes equity, comprehensive health benefits, and other perks and benefits.