Senior CRM Manager - Transformation (all genders)

HelloFresh SE; Berlin; Hybrid; EUR 90,000 - 120,000; Full time

Benefits offered by this job

HelloFresh-subsidized pension

Savings on weekly HelloFresh box

Discount schemes with corporate perks

Headspace access

Urban Sports Club discount

Sabbatical leave options

German language courses budget

In-office meal deals

Job summary

HelloFresh SE is seeking a Senior CRM Manager - Transformation to design, launch and scale a CRM self-service model within a rapidly evolving AI-native CRM environment. You will work with the CreativeTech squad to ensure safe, independent communications and to future-proof the CRM platform.

You will drive transformation projects across teams, define governance, and build scalable processes, training, and reporting to measure success.

Qualifications

• Strong project or programme management skills across cross-functional stakeholders (Tech, Product, local teams).
• Experience with product and engineering teams, ideally in agile/sprint environments.
• Experience applying AI to workflows and helping non-technical colleagues do the same.

Responsibilities

• Lead the self-service rollout from framing scope to adoption tracking.
• Shape the future CRM platform with Product and Engineering; prioritize what gets built next.
• Steer CRM Agents with training to create campaigns reliably, on-brand and within guardrails.
• Build frameworks, playbooks, documentation, and processes for safe self-service.

Skills

Cross-functional leadership

Agile methodologies

AI in workflows

CRM operations

Training non-specialists

Documentation & process design

Governance & risk spotting

Ambiguity handling

Tools

Iterable

Job description

At HelloFresh, our mission is simple: to change the way people eat, forever. As a global digital-native FMCG company and the world's leading mealkit provider, we are transforming the traditional food supply chain through a data-driven, on-demand model that enables scalable and more sustainable food delivery. The HelloFresh Group includes eight brands serving customers across multiple meal occasions, including HelloFresh, Green Chef, EveryPlate, and Chefs Plate, as well as ready-to-eat meals from Factor and YouFoodz, meat and seafood subscriptions through Good Chop, and pet nutrition with The Pets Table. Through technology, data, and culinary innovation, we deliver personalized food experiences to millions of households worldwide.

The role

We are looking for a Senior CRM Manager - Transformation to make CRM Self-Service at HelloFresh a reality.

Our central Growth function has a clear vision: Enabling our local marketing and product teams to reach our customers directly, via push notifications, in-app messaging and emails. For this to work in an efficient and customer-centric way, the right guardrails, tools and knowledge need to be in place.

Your first mission is to design, launch and scale our CRM self-service model. You’ll do this hand in hand with our CreativeTech squad (Product and Engineering), who are building the future CRM environment in an AI-native way. You’ll work closely with the squad, and potentially be embedded in it. You’ll be the voice of CRM and of our internal users, helping define what this environment needs to look like so teams can send communications safely and independently.

This is 0-to-1 work in a highly ambiguous space where no one has been before: no playbook, no rules. AI and LLMs change fast and often, so you’ll think about what we need in the future, even if today’s models aren’t ready yet, and be prepared for when they catch up. The learning curve will be steep, but you’ll climb it on the go, together with the team. Our goal: protect our environment from the agents, and protect the agents from our environment.

From there, your focus will follow where CRM needs it most. You’ll take on further transformation projects, so this role is for someone who enjoys building something new and then moving on to the next challenge.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do

• Lead the self-service rollout: Take end-to-end ownership of the programme, from framing the scope and aligning stakeholders to launching and tracking adoption
• Shape the future CRM platform: Collaborate with Product and Engineering to define how our agentic CRM environment should work, bringing in the needs of users and helping prioritise what gets built next
• Steer CRM Agents: Build the skills and context agents need to create campaigns reliably, on brand and within our guardrails
• Build frameworks and playbooks: Develop the documentation, training and processes that let teams send safely without central support
• Enable the teams: Design and run user centric training and onboarding for local marketing and product teams, and turn user feedback into improvements
• Make performance visible: Define and create reportings to measure success
• Scale what works: Identify new use cases to move to self-service and manage each transition end to end
• Drive the next CRM initiatives: Once self-service is established, take ownership of further cross-functional projects that make our CRM team more scalable and efficient
• Modernize processes with AI: Collaborate with the CreativeTech squad and CRM Operations to adapt AI use cases within our CRM workflows
• Influence the CRM product roadmap: Collaborate with Product and Engineering to shape the future CRM platform, bringing in the needs of users and helping prioritise what gets built next

What you’ll bring

• Strong project or programme management skills, with experience driving complex initiatives across many cross-functional stakeholders, including Tech, Product and local teams
• Experience working in or closely with product and engineering teams, ideally in agile or sprint-based ways of working
• Experience applying AI to real workflows, such as automating processes, creating content or analysing data, and the ability to help non-technical colleagues do the same
• Solid CRM operations experience (4+ years): you have built and sent campaigns on at least one major CRM platform (ideally Iterable) and know how things can go wrong
• Experience training non-specialist users and explaining technical topics in plain language
• A natural instinct for documentation, process design and knowledge sharing
• A detail-oriented approach to governance: you spot risks before they become incidents
• Comfort with ambiguity and changing priorities: you can switch between projects and build structure where none exists yet

What we offer

Compensation & Financial Wellbeing

• You’ll receive a competitive salary package, including a HelloFresh-subsidized pension scheme.
• Enjoy savings on your weekly HelloFresh box.
• Save with discount schemes with corporate benefits and Vorteile.

Health & Wellbeing

• Support your mental wellbeing with access to platforms like Headspace and Spill.
• Stay active with 24/7 office gym access, a discounted Urban Sports Club membership, and other wellbeing resources.

Flexibility & Work-Life

• Balance your life with our flexible hybrid model.
• Recharge with sabbatical leave options in addition to standard time off.
• Get to work with ease through sustainable travel perks and transportation benefits.

Career & Development

• Embrace "Learning Never Stops" with internal training, the HelloFresh Academy, and a dedicated budget for German language courses.

Culture & Environment

• Enjoy tasty in-office meal deals and fresh food options.
• We support working families with parent-friendly policies, an in-office kids corner, and an on-site babysitter.

Are you up for the challenge?