Senior CRM Manager

Madfish; Deutschland; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A fast-growing digital entertainment group in Germany is looking for a hands-on CRM Manager to own and scale the entire player lifecycle strategy. You will optimize the CRM strategy across various user types, design automated campaigns, and ensure player engagement through data-driven insights. Candidates should have over 3 years of CRM experience in iGaming, strong data literacy, and knowledge of CRM platforms. A competitive salary, performance bonuses, and a friendly team await the right candidate.

Leistungen

Competitive salary based on experience

Performance Bonus Scheme

Lunch provided in the office

Creative team environment

Qualifikationen

• 3+ years of experience in CRM within iGaming, ideally at a senior or specialist level.
• Proven success in building automated lifecycle programs that impact retention and LTV.
• Solid knowledge of CRM platforms and automation tools.

Aufgaben

• Own and optimize the CRM strategy across the full player journey.
• Build and deliver multi-channel campaigns with clear KPIs and tracking.
• Design and maintain automated journeys with triggers and frequency caps.

Kenntnisse

Excellent command of English (C1+)

Data literacy

Project management

Communication skills

Tools

Smartico

CRM platforms

SQL/BI

Jobbeschreibung

We are partnering with a fast-growing digital entertainment group that operates several successful online casino brands. The team is expanding and looking for a hands‑on CRM Manager to own and scale the entire player lifecycle strategy — from onboarding and retention to reactivation and loyalty.

This is a role for someone who enjoys building smart, data‑driven campaigns and isn’t afraid to get deep into the numbers, testing, and automation.

What you’ll do

• Own and optimize the CRM strategy across the full player journey — FTDs, new, active, at‑risk, lapsed, and reactivated users.
• Build and deliver multi‑channel campaigns (Email, SMS, Push, On‑site) with clear KPIs and tracking.
• Design and maintain automated journeys with triggers, frequency caps, exclusions, and control groups.
• Segment players by behaviour, value, and preferences to ensure personalized and timely communications.
• Measure performance and drive improvements in retention, re‑deposit rate, ARPPU, churn, and bonus cost‑to‑deposit.
• Produce clear, actionable reports (D1/D7/D30 retention, LTV, NGR) with insights and next steps.
• Continuously test and refine: manage A/B and holdout experiments, document learnings, and roll out winning versions.
• Keep the CRM system structured — templates, dynamic content, deliverability, QA before launch.
• Collaborate with Casino Ops, VIP, Product, Content/Design, and CS teams to ensure consistency of messaging and promotions.
• Monitor competitor activity and maintain a best‑in‑class retention playbook.

What you’ll need

• Excellent command of English (C1+).
• 3+ years of experience in CRM within iGaming, ideally at a senior or specialist level.
• Proven success in building automated lifecycle programs that impact retention and LTV.
• Solid knowledge of CRM platforms and automation tools (experience with Smartico is an advantage).
• Strong data literacy — ability to analyse KPIs and transform insights into action.
• Highly organized, proactive communicator, comfortable juggling multiple projects.
• Flexibility to support occasional weekend campaigns when required.

Nice to have

• Hands‑on experience with Smartico or similar platforms.
• Basic SQL/BI knowledge (for quick data validation or reporting).
• Understanding of casino mechanics (bonuses, wagering, lobby setup) and responsible gaming principles.

What you’ll get

• A friendly, creative team where you truly own your work.
• Competitive package based on experience and performance.
• All tools and technology needed to succeed.
• Lunch provided in the office.
• Performance Bonus Scheme and annual salary review based on impact.