Senior CRM & Email Marketing Manager

Talon.One LinkedIn Jobs; Berlin; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A dynamic technology company is seeking a CRM & Email Marketing Manager in Berlin, Germany. You will own strategies for capturing and nurturing intent data, executing multi-channel programs, and leading email marketing initiatives. The ideal candidate has over 6 years of B2B SaaS marketing experience and strong skills in collaboration and analytics. The role includes a supportive environment with generous benefits like a learning budget and flexible work arrangements.

Leistungen

€1,000 annual learning budget

30 days of annual leave

Home office setup budget

Mental health support

Public transport subsidy

Dog-friendly office

Qualifikationen

• 6+ years of B2B SaaS marketing experience in demand generation, growth, or ABM.
• Hands-on experience with marketing automation and CRM systems.
• Familiarity with intent data tools and email marketing platforms.

Aufgaben

• Own and execute full-funnel growth programs from multi-channel ABM campaigns to lifecycle email marketing.
• Partner cross-functionally to align on target lists, messaging, and funnel strategy.
• Leverage intent data tools to identify high-intent accounts and drive conversions.

Kenntnisse

B2B SaaS marketing experience

Marketing automation tools (e.g., HubSpot, Salesforce)

Analytical mindset

Collaboration and communication skills

Tools

HubSpot

Salesforce

BI tools (e.g., Looker)

Jobbeschreibung

Talon.One is the most powerful incentives engine that unifies loyalty, promotions and gamification into one holistic platform. Backed by enterprise-grade security and scalability, Talon.One empowers companies to build personalized, profitable promotions and loyalty programs using any data.

Today, over 250 of the world’s most-loved brands including Adidas, Sephora and Carlsberg work with Talon.One to drive deeper engagement and lasting loyalty with their customers.

ABOUT THE US

Talon.One is the most powerful incentives engine that unifies loyalty, promotions and gamification into one holistic platform. Backed by enterprise-grade security and scalability, Talon.One empowers companies to build personalized, profitable promotions and loyalty programs using any data. Today, over 250 of the world’s most-loved brands including Adidas, Sephora and Carlsberg work with Talon.One to drive deeper engagement and lasting loyalty with their customers.

ABOUT THE ROLE

At Talon.One, the CRM & Email Marketing Manager owns how intent data is captured, nurtured, and converted into reliable, predictable pipeline. You will design and execute programs that convert demand, drive urgency, and influence deals, while aligning Marketing, Sales, and RevOps around shared funnel goals.

You’ll take the lead on our email marketing and lifecycle strategy, manage our intent data stack, and drive measurable impact across the entire funnel; from first touch to closed-won.

This is a full-time role based in Berlin, Germany.

ONCE YOU ARE HERE YOU WILL:

• Own and execute full-funnel growth programs, from multi-channel ABM campaigns to lifecycle email marketing, designed to engage target accounts, nurture intent, and convert demand into pipeline
• Partner cross-functionally with Field Marketing, Sales, RevOps, and Business Development to align on target lists, messaging, and funnel strategy, ensuring smooth lead progression (MAL → MQL → SQL) and measurable impact on revenue
• Leverage and optimize intent data tools (e.g. Qualified, HubSpot Intent, Fibbler) to identify high-intent accounts and trigger timely, personalized outreach that drives conversions
• Design and refine high-performing email programs, including newsletters, nurture sequences, and event follow-ups, continuously testing, segmenting, and personalizing to improve engagement and conversion
• Champion data-driven decision making by tracking key marketing KPIs (funnel conversion, engagement, ACV impact, pipeline attribution, and list health) and maintaining closed-loop reporting with RevOps
• Balance demand creation and capture efforts, developing campaigns that build awareness and urgency while influencing deals throughout the customer journey

WHAT WE NEED YOU TO BRING TO THE TABLE

• 6+ years of B2B SaaS marketing experience in demand generation, growth, or ABM
• Hands-on experience with marketing automation (HubSpot, Salesforce) and CRM systems (Salesforce)
• Familiarity with intent data tools (Qualified, 6Sense, DemandBase, etc.) and email marketing platforms
• Strong analytical mindset, comfortable with BI tools such as Looker and performance dashboards
• Creative problem solver with excellent collaboration and communication skills
• Experience owning both strategy and execution — from ideation to measurable outcomes

WHAT'S IN IT FOR YOU

• €1,000 annual learning budget, full LinkedIn Learning access, and free German language courses to boost your skills
• 30 days of annual leave, plus extra paid days for your birthday and moving day
• Home office setup budget, a monthly home office allowance
• Freedom to work from abroad for up to 90 days worldwide!
• Mental health support with nilo.health and a discounted Urban Sports Club membership
• 20% company subsidy on your pension contributions
• Subsidised BVG public transport ticket and a dog-friendly Berlin office where your furry friend is welcome
• Lease your ideal bike through BusinessBike