Senior CRM Administrator at SumUp

SumUp; Berlin; On-site; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Annual L&D budget €2,000

VSOP program equity

Corporate pension matching up to 20%

30 days sabbatical after 3 years

Relocation assistance

Urban Sports Club subsidy

Kita placement assistance

Subsidised office lunches

Office in Berlin

Job summary

SumUp in Berlin seeks a Senior CRM Administrator to shape how our inbound and outbound telesales teams operate. You will own the Salesforce domain, drive process improvements, integrate AI-powered tools, and collaborate with stakeholders across Sales, Revenue Operations, and Product to deliver scalable CRM solutions.

You’ll lead data quality, automation, and reporting while staying ahead of Salesforce releases.

Qualifications

• Proven experience as a Salesforce Administrator in a fast-paced sales or revenue-ops environment.
• Strong technical knowledge of Salesforce Sales Cloud, automations, security/permissions, SOQL, and 3rd‑party integrations.
• Hands-on experience integrating 3rd‑party tools, data flows, configuration, and user adoption.
• Experience contributing to AI solutions in previous roles and curiosity about AI in sales workflows.
• Familiarity with SQL and analytics tooling to identify issues and improve processes.
• Excellent stakeholder management and the ability to influence across teams.
• Clear, confident communicator, able to write technical specs and present to non-technical audiences.

Responsibilities

• Own and drive cross-team CRM projects to improve inbound/outbound telesales workflows.
• Evaluate and integrate CRM tooling like diallers, sequencing, and AI-powered solutions with vendors.
• Support AI initiatives, CRM integration, data flow and adoption for new tools.
• Maintain day-to-day Salesforce administration, automations, reporting, and data quality.
• Collaborate with Sales, Revenue Ops, and Product to translate business needs into CRM solutions.
• Communicate requirements and recommendations clearly to sales leadership.
• Analyze CRM data to surface insights and track adoption.
• Train end users and promote CRM best practices across the team.
• Stay updated on Salesforce releases and ecosystem tooling.

Skills

Salesforce Admin

Sales Cloud

SOQL

AI tooling

Stakeholder mgmt

SQL

Communication

Tools

Apex

Lightning Web Components

REST APIs

Aircall

Job description

This Visa sponsorship job abroad position offers great opportunities for career growth.

The Role

We're looking for a Senior CRM Administrator to join our Telesales Team. This is not a "keep-the-lights-on" role - it's a seat at the table. You'll work at the intersection of technology, process design, and people, shaping how our inbound and outbound telesales teams operate day to day. You'll contribute to our global Salesforce environment and, just as importantly, challenge the status quo, asking why a process works the way it does, finding the friction in how our reps sell, and rolling out tooling and automation that genuinely make a difference to the people using them. You'll also work alongside the tools and partners that bring AI into our telesales setup, helping to evaluate, integrate, and get the best out of them. If you love turning inefficient, manual workflows into elegant, well-integrated systems - and you know how to bring stakeholders along for the ride - this is your kind of role.

What You'll Do

• Own and drive relevant and cross-team projects for process improvements across inbound and outbound telesales workflows, identifying friction points and designing scalable, well-integrated solutions.
• Evaluate, integrate, and get the best out of CRM-adjacent tooling - diallers, sequencing tools, conversation intelligence, and AI-powered solutions - working closely with the teams and vendors who build them.
• Support key AI initiatives in the telesales setup - for example, contributing to the transition to a new AI calling provider, the rollout of a sales rep copilot, and conversational-insight tools that draw on calls, email, and chat - by handling the CRM integration, data flow, configuration, and adoption.
• Contribute to continuously improving the day-to-day administration of our Salesforce telesales domain - automations, internal support agents, reporting, and data quality.
• Collaborate closely with stakeholders across Sales, Revenue Operations, and Product - and, together with our Product Manager, translate business needs into effective CRM solutions.
• Communicate clearly and confidently - from writing requirements and documentation to presenting recommendations to sales management.
• Analyse CRM data and usage patterns to surface insights, track adoption, and measure the impact of changes.
• Train and support end users, building a culture of CRM adoption and best practice across the telesales organisation.
• Stay ahead of the curve - keeping up with Salesforce releases, ecosystem tooling, and industry trends to continuously bring fresh ideas to the team.

Must-haves

• Proven experience as a Salesforce Administrator, ideally in a sales or revenue operations environment, in a fast-paced setting.
• Strong technical understanding of Salesforce Sales Cloud, automations, security/permissions, SOQL, and 3rd-party integrations.
• Hands-on experience integrating and working with 3rd-party tools - from scoping and designing secure data flows through to configuration and user adoption.
• Experience contributing to AI solutions in previous roles - whether 3rd-party AI tools or other solutions you helped evaluate, integrate, or roll out - and a genuine curiosity for how AI can improve sales workflows.
• Familiarity with SQL and analytics tooling allow you to not just fix problems, you use your analytical, process-improvement mindset to prevent them.
• Excellent stakeholder management: you can navigate competing priorities and influence without authority.
• A clear, confident communicator - equally comfortable writing a technical spec and presenting to a non-technical audience.

Nice-to-haves

• Experience with telesales tooling, especially contact-centre and voice AI tooling (e.g. Aircall, Five9, Gong, claap.io, Outreach, MixMax, or similar) - with a track record of bringing out the best in the tools you work with.
• Ability to read and write Apex and or lightning we components
• Solid understanding of Salesforce integration options and REST APIs.
• Relevant Salesforce, CRM, or AI related certifications (e.g. Advanced Admin, Sales Cloud Consultant, Salesforce Certified Agentforce Specialist).

Why you should join SumUp

Opportunity to work with SumUppers globally on large-scale fintech products used by millions of businesses worldwide, from our Berlin office. This involves an office-first setup.

• Commitment to Diversity and Inclusion: Be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced
• A dedicated annual L & D budget of €2,000 for attending conferences and/or advancing your career through further education
• Enrolment onto our VSOP program: You will own a stake in SumUp's future success
• A corporate pension scheme where we match up to 20% of your contributions
• 30 Days Sabbatical: Enjoy the unique opportunity to take a well-deserved break with our 30 days sabbatical benefit after completing 3 years of employment with SumUp
• Referral Bonus: Earn additional rewards by referring talented individuals to join the SumUp team
• Numerous other benefits such as Urban Sports Club subsidy, Kita placement assistance, relocation assistance, subsidised office lunches

About SumUp

We believe in the everyday hero. Small business owners are at the heart of all we do, so we create powerful, easy-to-use financial solutions to help them run their businesses. With a founder's mentality and a 'team-first' attitude, our diverse teams across Europe, South America, Australia and the United States work together to ensure that the small business owners we partner with can be successful doing what they love.

SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. SumUp does not make hiring or employment decisions on the basis of race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy.

SumUp also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.

SumUp will not accept unsolicited resumes from any source other than directly from a candidate.

Job Application Tip

We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don't tick every box, it's ok too because it means you have room to learn and develop your career at SumUp.