Senior Creative Strategist - Lounge by Zalando (all genders)

Zalando; Berlin; Vor Ort; EUR 65.000 - 110.000; Vollzeit

Benefits dieser Stelle

27 days holiday

Discounts 40% off fashion

Family support

Company pension

Employee shares

Wellbeing options

Training platform

Volunteer days

Relocation assistance

Zusammenfassung

Lounge by Zalando seeks a Creative Strategist to shape brand strategy across paid, email, and organic channels. You will collaborate with the Head of Brand & Creative to craft innovative, data-driven strategies and ensure alignment between creative output and marketing goals.

You’ll lead creative performance, test and optimize campaigns, and stay ahead of industry trends while guiding cross-functional teams in a fast-paced environment.

Qualifikationen

• 5+ years of experience in creative strategy, marketing, or a related field.
• Strong portfolio showcasing successful campaigns.
• Data-driven approach to creative strategy and insights.
• Deep understanding of the fashion industry and trends.
• Analytical with experience in interpreting data and running A/B tests.
• Familiar with paid and organic social media and campaign basics.

Aufgaben

• Develop and execute comprehensive creative strategies for multi-channel campaigns (social, display, CTV, DOOH, email).
• Collaborate with Marketing to align campaigns with goals and audience insights.
• Lead creative performance management, testing, and optimization.
• Serve as the bridge between creative and marketing for efficient workflows.
• Plan content for new campaigns using learnings, seasonality, and trends.

Kenntnisse

Creative Strategy

Marketing

Data Analysis

A/B Testing

Social Media

Campaign Management

Project Management

Ausbildung

Bachelor's degree in Marketing/ Communications

Tools

Google Analytics

Adobe Analytics

Tableau

Jobbeschreibung

THE ROLE & THE TEAM

As a Creative Strategist at Lounge by Zalando, you will be a key driver in shaping the brand's creative strategy across multiple marketing channels. You will work closely with the Head of Brand & Creative, Creative team, and Marketing team to develop and execute innovative, data-driven creative strategies for paid marketing, email marketing and organic social that resonate with our target audience and achieve business objectives. You will be the bridge between creative and marketing, ensuring seamless collaboration and maximizing the impact of our campaigns.

ABOUT LOUNGE BY ZALANDO

Lounge by Zalando is an online outlet for fashion and lifestyle products in 25 European countries. We offer our members daily, time-limited sale campaigns with discounts of up to 75% off the recommended retail price. However, Lounge by Zalando is so much more than discounts. Our strength lies in our focus on fashion: from sought-after labels to niche brands, from famous international names to trendy luxury brands, we make sure to meet the fashion taste of all our customers, who are always on the hunt for the best products at the best prices. Working with our brand partners, we’re pioneering innovative supply-chain and production processes and offer them an impactful and smart solution, creating a new way to shop for fashion - and a new way to sell it. Our motto: Not your average outlet. https://www.zalando-lounge.de

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

Develop and execute comprehensive creative strategies for marketing campaigns and marketing communication across multiple channels, including social media (organic and paid), display, CTV, DOOH, and email marketing. Collaborate with the Marketing team on marketing campaign briefings, ensuring creative strategies align with overall marketing goals and target audience insights. Collaborate with Market & Customer Research to derive relevant insights about our target audience. Lead the creative performance management process, overseeing creative testing and analysis to optimize campaign effectiveness. Act as the main link between creative and marketing, ensuring alignment and efficient workflows. Plan content for new marketing campaigns based on learnings from past campaigns, best practices for specific channels, seasonality, trends, cultural events, and occurrences. Collaborate closely with the Creative team during asset creation, providing strategic direction and ensuring that business goals are achieved within the creative output. Follow and report on emerging trends (cultural, fashion, marketing) and keep the team up-to-date on the latest industry innovations.

WE'D LOVE TO MEET YOU IF

You hold a relevant university degree in Marketing, Communications, or a related field – or possess equivalent qualifications. You have 5+ years of experience in creative strategy, marketing, or a related field, with a strong portfolio showcasing successful campaign development. You have a proven track record of developing and implementing data-driven creative strategies. You have a deep understanding of the fashion industry and a passion for staying ahead of trends. You are highly analytical and possess strong data interpretation skills, with experience in A/B testing. You have a strong understanding of the world of social media - both on the paid and on the organic side. You thrive in a fast-paced, collaborative environment and are comfortable managing multiple projects. You are familiar with project management tools and marketing analytics platforms. If you have what it takes, we encourage you to apply even if you don't meet every requirement. You may just be the right candidate for this or other roles!

OUR OFFER

Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

• 27 days of holiday a year to start for full-time employees (+1 day for every calendar year up to 30 days)
• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
• Family support, including counselling and dedicated services for parents and carers
• Company pension scheme
• Employee shares programme
• Health and wellbeing options, including Wellhub Mental health support and coaching
• Development through our training platform and biannual peer-to-peer review
• 2 paid volunteering days a year
• Relocation assistance (subject to prior agreement)

INCLUSIVE BY DESIGN

If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles! At Zalando, our vision is to be the leading European technology platform for fashion and lifestyle – one that thrives on diversity and is truly inclusive by design. We believe that diverse teams fuel innovation and creativity, and we actively seek out talent from all backgrounds. We actively seek to reduce bias in our hiring and employment processes, focusing on your qualifications, skills, and contributions. To support this, we kindly ask that you refrain from including personal details such as your photo, age, or marital status in your CV, ensuring a fair and equitable evaluation based solely on your abilities and potential. We are committed to providing an exceptional and accessible candidate experience for everyone. If you require any accommodations to support you throughout the hiring process, please let us know – we are here to assist you. Discover more about our commitment to creating a diverse and inclusive workplace: https://jobs.zalando.com/en/our-culture/diversity-and-inclusion It’s the perfect time to join Zalando on our journey, from being a pioneer in the world of e-commerce, to the Starting Point for Fashion in Europe. We connect customers, brands, and partners across 25 markets. Help us drive digital and sustainable solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to 30 million active customers through a team of diverse skill-sets, cultural backgrounds and interests. Our values do.More - our sustainability strategy Follow us on Instagram: instagram.com/insidezalando