Senior Consultant, Tracking Strategy & Insights

quantilope GmbH; Hamburg; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Flexible PTO

Remote/Hybrid opportunities

Work abroad up to 6 weeks/yr

Learning budget

Private health insurance

Pension plan

Quantiwell days (mental health)

Job summary

quantilope GmbH seeks a Senior Consultant for its Tracking Strategy & Insights team to act as a strategic partner in integrating and realizing value from clients’ tracking programs. You will blend marketing research expertise with storytelling to convert insights into business strategy and lead complex client engagements.

You will manage programs across categories and countries, run discovery workshops, influence executive stakeholders, and drive adoption of new metrics.

Qualifications

• 5+ years of Brand Health Tracking experience.
• Fluent in English and German (C1).
• Expert understanding of quantitative market research methodologies.
• Knowledge of Ehrenberg-Bass Institute principles and commercial value.

Responsibilities

• Serve as the trusted advisor and lead partner for multi-country tracking programs.
• Lead discovery sessions to define program needs and hypotheses.
• Moderate Inspiration and Premium Activation Workshops to translate findings into strategy.
• Drive client buy-in and organizational change for new metrics and tracking adoption.
• Ensure deliverables yield actionable insights aligned with client objectives.
• Identify upsell opportunities and support pre-sales and concepts.
• Collaborate with Product and GTM teams to scale tracking through innovations.

Skills

Strategic Program Mgmt

Research Scoping

Workshop Moderation

Change Management

Insights Delivery

Client Growth

Tracking Innovation

Bilingual English/German

Job description

Introduction:

As a Senior Consultant on our newly formed Tracking Strategy & Insights (TS&I) team, you will act as the key strategic partner accountable for the successful integration and value realization of our clients’ tracking programs. You will blend deep marketing research expertise (informed by the Ehrenberg-Bass Institute school of thought) with exceptional storytelling skills to convert tracking technology insights into actionable business strategy.
Are you curious and want to shoot for the stars, open to giving and receiving feedback, hungry for empowerment and always taking a hands-on approach? Well then we want to chat. quantilope automates consumer research to unlock high quality insights with speed & ease. We're a fast growing organization looking for the right people to join our team.

What you will be doing:

• Strategic Program Management: Serve as the trusted advisor and lead partner for complex, multi-category, or multi-country tracking programs, maintaining continuous, high-level engagement with key client stakeholders and executives.
• Research Scoping: Lead discovery sessions to understand and define program needs, scope, objectives, and hypotheses. Translate core objectives into research inputs aligned with quantilope's methodology, setting customers up for long-term success.
• Workshop Moderation: Delight customers through expert-led Inspiration Workshops to refine pre-study inputs (e.g., category entry points) and Premium Activation Workshops to translate research findings directly into actionable strategic outcomes.
• Change Management:Drive client "buy-in" and organizational change, ensuring the adoption of new, market-leading metrics (e.g., EBI principles) and the successful integration of tracking insights into company strategy.
• Insights Delivery Excellence & Action:Ensure program deliverables yield excellent, action-generating insights aligned with client business objectives. Provide guidance on activating insights to influence overall brand planning.
• Client Growth & Commercial Success: Proactively identify upsell opportunities, collaborate early on pre-sales efforts and proofs of concept, and deliver sophisticated, data-driven presentations to executive audiences.
• Tracking Innovation & Scaling:Serve as a beta tester and subject matter expert for the Product team, collaborate to scale the tracking business through product, AI, or partner initiatives, and support Go-To-Market teams.

Who you are:

• You have 5+ years of Brand Health Tracking experience, either working as a client-side researcher, at a market research agency or technology platform.
• You speak fluent English and German (C1)
• You have an expert understanding of quantitative market research methodologies, particularly continuous brand health and advertising effectiveness measurement.
• You have demonstrable knowledge of modern marketing science principles (e.g., Ehrenberg-Bass Institute's "How Brands Grow" system) and ability to articulate their commercial value.
• You have proven ability to build trusted partnerships with senior executive stakeholders, lead workshops, and confidently present and persuade executive-level audiences.
• You have exceptional analytical capabilities with the ability to synthesize complex, multi-wave data into meaningful, strategic insights and compelling narratives.

Benefits of working at quantilope:

• Flexible work environment: With flexible PTO, flexible working hours and remote/hybrid opportunities, we believe you can succeed from anywhere. Did we mention that everyone has the opportunity to work abroad for up to 6 weeks per year?
  
• Ongoing learning: With our dedicated learning budget for every employee and company-wide workshops with the best in the biz, we believe in providing our employees with all the tools they need to excel.
  
• Wellness is key: We offer Private Health Insurance & Pension plan options as well as the support of certified mental health first aiders. We also have Quantiwell days which are global mental health days twice a year where the whole company takes a day for themselves.
  
• Team bonding: Team offsites, summer and holiday parties? We’re all working hard and know how important it is to have fun along the way.