Senior Consultant Global Market Research (m/f/d)

edict egaming GmbH; Lübbecke; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

30 days vacation

Hybrid work model

Professional development

Team events

Health & sports

Disability insurance

E-bike leasing

Job summary

adp MERKUR GmbH, part of the MERKUR GROUP, is seeking a Senior Global Market Research Manager to shape our global market research framework. You will define standards, supervise insights, and advise divisions on market opportunities, expansion, and investments.

You will lead international research initiatives, manage agencies and budgets, and foster reusable knowledge across the group. Fluency in English and German is required; gaming industry knowledge is a plus.

Qualifications

• Degree in Business Administration, Statistics or a comparable field, as well as excellent analytical and conceptual skills.
• 8-12+ years of professional experience in Global Market Research, Customer or Consumer Insights, Competitive Intelligence, Business Analytics or Strategic Consulting
• Proven experience in leading complex international research initiatives and in building or transforming research, insights or intelligence functions
• Strong experience working with senior stakeholders and across multiple business units and international teams
• Very good command of English and German (min. B2), strong communication skills and ideally knowledge of the gaming industry, particularly online gaming

Responsibilities

• As Senior Global Market Research Manager (m/f/d), you develop and continuously evolve the Group-wide market research framework, including methodologies, quality standards, operating models and governance principles.
• In addition, you act as a strategic advisor and sparring partner for our divisions on topics such as market opportunities, expansion and M&A, customer insights, competitive developments, product decisions and strategic investments.
• Furthermore, you provide expertise across market, customer, consumer, product, brand and organizational intelligence and translate complex research findings into clear, actionable insights.
• You develop the global market research service portfolio, establish effective make-buy-partner strategies and manage relationships with research agencies and external partners while ensuring the efficient use of research budgets.
• Last but not least, you establish reusable research frameworks, templates and knowledge repositories and promote the exchange and reuse of insights across divisions.

Skills

Market research

Strategic consulting

Stakeholder management

International teams

English & German

Education

Business Administration

Statistics

Job description

Within the MERKUR GROUP, adp MERKUR GmbH is known for its innovative solutions in the development and production of games and entertainment devices, as well as their worldwide distribution. As part of the establishment of cross-functional and global market research responsibilities that support strategic and operational decision-making across all business areas, you will have the opportunity to actively shape this transformation process.

As Senior Consultant Global Market Research (m/f/d), you will play a key role in building and further developing this global function. You will define standards and methodologies, provide strategic market and consumer insights and act as a trusted advisor to our divisions. With your expertise, you will help turn market intelligence and research findings into actionable recommendations for strategic and operational decisions across the Group.

Your responsibilities

• As Senior Global Market Research Manager (m/f/d), you develop and continuously evolve the Group-wide market research framework, including methodologies, quality standards, operating models and governance principles.
• In addition, you act as a strategic advisor and sparring partner for our divisions on topics such as market opportunities, expansion and M&A, customer insights, competitive developments, product decisions and strategic investments.
• Furthermore, you provide expertise across market, customer, consumer, product, brand and organizational intelligence and translate complex research findings into clear, actionable insights.
• You develop the global market research service portfolio, establish effective make-buy-partner strategies and manage relationships with research agencies and external partners while ensuring the efficient use of research budgets.
• Last but not least, you establish reusable research frameworks, templates and knowledge repositories and promote the exchange and reuse of insights across divisions.

Your profile

• Degree in Business Administration, Statistics or a comparable field, as well as excellent analytical and conceptual skills
• 8-12+ years of professional experience in Global Market Research, Customer or Consumer Insights, Competitive Intelligence, Business Analytics or Strategic Consulting
• Proven experience in leading complex international research initiatives and in building or transforming research, insights or intelligence functions
• Strong experience working with senior stakeholders and across multiple business units and international teams
• Very good command of English and German (min. B2), strong communication skills and ideally knowledge of the gaming industry, particularly online gaming

Your advantages

• General Conditions: 30 days of vacation, flexible work schedules, hybrid work model
• Professional Development & Career: In-house training center, diverse development opportunities across the entire corporate group
• Team & Community: Employee gatherings, department events
• Health & Sports: Workplace health management, company sports programs
• Security & Protection: Disability insurance, company pension plan
• Exclusive Offers: E-bike leasing, corporate benefits, employee discounts, local offers depending on location