Senior Channel Marketing Specialist (wmd)

Honeywell; Ratingen; Vor Ort; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

A leading technology company is looking for a Customer Marketing Senior Specialist in Ratingen, Germany. This role involves developing and executing targeted marketing plans for Building Automation, driving demand generation, and maintaining strong relationships with partners. The ideal candidate has a Bachelor's or Master's in Marketing, at least 5 years of experience in channel marketing, and is fluent in both German and English. Join a diverse team and contribute to innovative marketing strategies that drive growth.

Qualifikationen

• Minimum of 5 years of experience in channel marketing or similar roles.
• Proven success in developing and executing channel marketing strategies.
• Strong analytical and strategic thinking skills.
• Fluency in German and English (written and spoken).

Aufgaben

• Develop and execute vertical- and country-specific marketing plans for Building Automation.
• Increase reach through account-based marketing.
• Ensure effective deployment of value propositions in marketing materials.
• Collaborate closely with sales and marketing teams to improve campaigns.
• Plan, execute, and evaluate promotions and events.
• Manage Marketing Development Funds (MDF) and joint initiatives.
• Organize local events for end-users and partners.

Kenntnisse

Digital Marketing

Marketing

Google Analytics

Pardot

HTML5

MailChimp

Marketing Automation

Salesforce Marketing Cloud

HubSpot

Responsys

Email Marketing

Social Media Management

Ausbildung

Bachelors or Masters degree in Marketing, Business Administration, or a related field

Tools

CRM systems

Marketing automation tools

Jobbeschreibung

Description

We are seeking a highly motivated and results-driven Customer Marketing Senior Specialist to drive the execution of vertical and country marketing growth plans for Building Automation in Ratingen Germany.

In this role you will be responsible for accelerating demand generation in Ratingen Germany through the development of vertical specific and country growth marketing plans and the execution of these comprehensive plans making use of marketing shared services for creative and content media and events.

Your ability to understand customer needs translate into a value proposition to ensure that local sales and customer marketing objectives are captured and acted on as well as the overall business goals is essential for success in this role. Through the use of account-based marketing your work will deliver impact with campaigns that strengthen customer relationships grow engagement with target audiences enhance brand perception new product introduction (NPI) awareness and contribute to the overall success and profitability of the company.

Responsibilities

• Develop and execute vertical- and country-specific marketing plans for Building Automation to drive partner and end‑user engagement and generate a strong sales pipeline
• Increase reach through account‑based marketing and ensure locally adapted communication
• Ensure effective deployment of value propositions in marketing materials
• Collaborate closely with sales and marketing teams to continuously improve campaigns
• Plan execute and evaluate promotions integrated campaigns and events to boost revenue
• Manage Marketing Development Funds (MDF) and joint initiatives with partners
• Organize small local events for end‑users specifiers and partners to build relationships and generate business
• Align with sales and customer marketing to maximize impact

Qualifications

• Bachelors or Masters degree in Marketing Business Administration or a related field
• Minimum of 5 years of experience in channel marketing or similar roles
• Proven success in developing and executing channel marketing strategies
• Strong analytical and strategic thinking skills
• Ability to build and maintain strong relationships with channel partners
• Knowledge of demand generation and lead generation as well as proficiency with CRM systems and marketing automation tools
• Passion for driving channel growth and maximizing sales opportunities
• Strong project management skills
• Creative and innovative mindset
• Fluency in German and English (written and spoken)

We are an equal opportunity employer and value diversity within our company. We do not discriminate based on race religion color national origin gender sexual orientation age marital status veteran status or disability status.

We ensure that individuals with disabilities receive appropriate support to participate in the application or interview process perform essential job functions and access other benefits and privileges of employment. Please contact us to request assistance.

Join us now and become part of a global team of thinkers innovators dreamers and doers who create the things that shape the future!

#TheFutureIsWhatWeMakeIt

Required Experience : Senior IC

Key Skills

• Digital Marketing
• Marketing
• Google Analytics
• Pardot
• HTML5
• MailChimp
• Marketing Automation
• Salesforce Marketing Cloud
• HubSpot
• Responsys
• Email Marketing
• Social Media Management

Employment Type : Full‑Time

Experience : years

Vacancy : 1