Senior Brand Marketing Manager (f/m/x)

Auto1 Group; Berlin; Hybrid; EUR 90.000 - 130.000; Vollzeit

Benefits dieser Stelle

Flexible working hours

30 days vacation

Modern Berlin office

Employee discounts

Zusammenfassung

AUTO1 Group is seeking a Senior Brand Marketing Manager to translate brand strategy into real-world activation across Europe. This hands-on role owns end-to-end activations, budgets and partnerships, working with markets to maintain brand consistency across channels and touchpoints.

The position reports to the Team Lead Brand Marketing and requires fast execution, ownership, and a willingness to tackle complex projects in a dynamic, international environment at our Berlin office.

Qualifikationen

• 5+ years hands-on experience across brand implementation, activations, localization, partnerships and measurement.
• Operator focus: solve problems hands-on and drive projects from idea to customer experience.
• Owned meaningful budgets; negotiate with partners and connect investments to impact.
• Able to run multiple markets, projects, agencies and stakeholders simultaneously.
• Take ownership and move fast; identify what must happen and make it happen.
• High standards, low ego; challenge agencies and markets while focusing on outcomes.

Aufgaben

• Make the brand real everywhere — own implementation across partnerships, stores, signage, digital platforms and other customer touchpoints, from initial brief to final execution
• Own activations end to end — plan, localize, execute and evaluate partnerships, events, sponsorships and brand activations across our European markets
• Own the money behind the work — manage activation budgets, agencies, ambassadors and external partners; negotiate costs, challenge spend and know what business impact we get in return
• Turn global into locally relevant — work closely with our markets, understand local customer and cultural differences and make sure campaigns land without losing the strength of the global brand
• Keep the machine running — manage multiple projects, stakeholders, deadlines and risks at the same time, spot problems early and solve them before they slow execution down
• Raise the standard — protect brand consistency, challenge weak execution and turn learnings into better playbooks, processes and standards that scale across markets

Kenntnisse

Brand marketing

Activations

Localization

Partnerships

Budget management

Project management

Stakeholder management

Execution focus

Jobbeschreibung

We are looking for a Senior Brand Marketing Manager (f/m/x) who knows how to turn brand strategy into reality — across markets, channels and every customer touchpoint.

This is not a role for someone who develops concepts and hands them over. We need a hands-on brand operator who works in the engine room: running activations, owning budgets and partners, solving implementation problems and making sure our brands show up consistently wherever customers meet them.

You will report directly to our Team Lead Brand Marketing. We give you ownership; we expect you to move fast, manage complexity and drive things across the finish line.

Job Description

• Make the brand real everywhere — own implementation across partnerships, stores, signage, digital platforms and other customer touchpoints, from initial brief to final execution
• Own activations end to end — plan, localize, execute and evaluate partnerships, events, sponsorships and brand activations across our European markets
• Own the money behind the work — manage activation budgets, agencies, ambassadors and external partners; negotiate costs, challenge spend and know what business impact we get in return
• Turn global into locally relevant — work closely with our markets, understand local customer and cultural differences and make sure campaigns land without losing the strength of the global brand
• Keep the machine running — manage multiple projects, stakeholders, deadlines and risks at the same time, spot problems early and solve them before they slow execution down
• Raise the standard — protect brand consistency, challenge weak execution and turn learnings into better playbooks, processes and standards that scale across markets

Qualifications

• You understand brand marketing end to end — 5+ years of hands-on experience across brand implementation, activations, localization, partnerships and measurement
• You are an operator, not just a strategist — you enjoy getting into the details, solving problems yourself and taking projects from an idea on a slide to something customers actually experience
• You have owned meaningful budgets yourself — you can allocate spend, negotiate with partners, challenge costs and connect investment decisions to measurable impact
• You can run a lot at once — multiple markets, projects, agencies and stakeholders don't overwhelm you; you prioritize hard and keep execution moving
• You take ownership and move fast — you don't wait for perfect information or for someone else to take the lead; you identify what needs to happen and make it happen
• High standards, low ego — you challenge agencies, markets and senior stakeholders when needed, take feedback yourself and care more about the outcome than who had the idea

Additional Information

• Real ownership from day one — activations, budgets, partners and implementation sit directly in your hands
• European scope — shape how our brands show up across markets, channels and customer touchpoints
• Work in a fast-moving, international environment with colleagues from 90+ nationalities
• Dedicated education budget for courses, conferences and professional development
• Flexible working hours, 30 days of vacation and a modern office in the heart of Berlin-Kreuzberg — surrounded by some of the city’s best cafés, restaurants and creative energy
• Employee discounts across brands including Flaconi, Bosch, Apple and Sky, plus special offers on used cars

Company Description

AUTO1 Group is Europe’s leading digital automotive platform. Through our brands wirkaufendeinauto.de, AUTO1.com and Autohero, we are transforming the way people buy and sell cars.

Our Brand Marketing team has one job: turn our brands into a consistent, relevant and tangible customer experience across European markets. Strategy matters — but execution is where customers actually experience the brand.

Join us, in building the best way to buy and sell cars!

Contact

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.

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