Senior Brand Manager BiFi DACH

Jack Link's Protein Snacks; Düsseldorf; Vor Ort; EUR 60.000 - 85.000; Vollzeit

Benefits dieser Stelle

Competitive compensation

Permanent contract with above-market +

30 days paid annual leave

Zusammenfassung

Link Snacks, the No. 1 protein snack manufacturer worldwide, seeks a Senior Brand Manager BiFi to lead brand strategy, activation and performance in the DACH region. This role is based in Düsseldorf and reports to the Marketing Manager DACH.

You will drive brand plans and cross-functional initiatives to fuel sustainable growth. Responsibilities include managing campaigns, budgets, and innovation from concept to launch, while partnering with Sales, Shopper Marketing and Category teams to optimize

Qualifikationen

• Bachelor's or Master's in BA, Marketing or a related field.
• Minimum 1-2 years in Consumer Marketing within FMCG international brands.
• Experience in Consumer Research, Brand Analysis and Trade Marketing.
• Experience executing strategies and managing projects.
• Strong knowledge of the German FMCG market (Retail and Out of Home).
• Entrepreneurial thinker, customer focused and results driven.
• Fluent English and German are mandatory.

Aufgaben

• Lead the execution of brand plans, campaigns and innovation projects while ensuring day-to-day brand management.
• Execute the annual brand plan to deliver brand and commercial objectives.
• Lead ATL/BTL campaigns implementation, optimization and evaluation.
• Deliver innovation and renovation projects from concept to launch with cross-functional teams.
• Manage day-to-day brand performance and optimize campaigns and in-market execution.
• Collaborate with Shopper Marketing, Sales and Category teams on propositions and activation plans.
• Monitor market/consumer/competitor performance and provide recommendations.
• Support Sales and Shopper Marketing with brand, product and market information.
• Manage marketing budgets within guidelines and build strong partnerships for flawless execution.
• Act as a brand ambassador, upholding brand stewardship and LINK snacks values.

Kenntnisse

Brand management

Consumer marketing

Market research

Trade marketing

Project management

German market knowledge

English proficiency

German proficiency

Ausbildung

Bachelor's/Master's Degree in BA, Marketing or similar

Jobbeschreibung

AtLink Snacks, we show up hungry, roll up our sleeves, plaid or otherwise, and dive straight into thehard work. Wedon'thide from challenges; we hunt them down. We push harder, move faster, and take the kinds of big swings that built this business in the North Woods of Wisconsin four decades ago.

We'reeveryday people who deliver extraordinary results. Innovation, creativity, and urgencyaren'tbuzzwords,they'reexpectations. And just like the real protein snacks we make across our global house of brands. What you see is exactly what you get: humble, gritty, passionate people who show up every day ready to not justparticipatein the meat snack industry that the Link Family created, but to move faster, innovate harder and keep raising the bar.

As part of theLink Snacksglobal enterprise, our team across EMEA (Europe, the Middle East and Africa) is focused on driving the growth of the real meat protein snack category with a strong emphasis on our brands:Jack Link's®,Peperami®, BiFi®, andMinuets. Weoperatethrough a network of regional offices and production sites across Europe in Germany,Netherlandsand United Kingdom.

Dominating this space across the world takes a team.A team that runs together, succeeds together, and celebrates together.A teamthat'sfull of relentless energy and spirit that can only be fueled by one thing: a fist full of our delicious meat snacks.
Butwe'renot just about snacks;we'redriven by our core values:We team up, we tell it like it is, we own our game and shoot for the moon!

Values we bring to life. Every. Single. Day.

Job Description

Make a difference by becoming part of the No. 1 protein snack manufacturer worldwideas Senior Brand Manager BiFi at Link Snacks.
In this position, you will drive the BiFi brand strategy, activation and performance to deliver sustainable brand and commercial growth in the DACH region.
Our spacious and modern HQislocatedinthe vibrantAmsterdam, and includes a highly international team, with more than 25 different nationalities. Our EMEA team is committed to continuing its impressive EMEA expansion, one bite at a time, and becoming the regional leader in branded protein snacks.
This position is based inDusseldorfand you will be reporting to the Marketing Manager DACH.
You will be responsible for:

• Lead the execution of brand plans, campaigns and innovation projects while ensuring excellent day-to-day brand management.
• Execute the annual brand plan to deliver agreed brand and commercial objectives.
• Lead the implementation, optimisation and evaluation of ATL and BTL campaigns.
• Deliver innovation and renovation projects from concept to launch, coordinating cross-functional teams to ensure projects are delivered on time and in full.
• Manage day-to-day brand performance, identifying opportunities to optimise campaigns, portfolio performance and in-market execution.
• Work closely with Shopper Marketing, Sales and Category teams to deliver compelling consumer propositions and activation plans.
• Monitor market, consumer and competitor performance and provide recommendations to improve brand execution.
• Support Sales and Shopper Marketing with brand, product and market information.
• Manage assigned marketing budgets effectively and within agreed guidelines.
• Build strong relationships with internal and external partners to ensure flawless execution.
• Act as a brand ambassador, maintaining high standards of brand stewardship and living the LINK snacks values.
• Embracing the Link Snacks culture, incorporating its values into every day work life, acting as a culture ambassador and brand steward

Qualifications

EU Citizenship and/or valid work permit isrequired.Please note that relocationassistanceis not available for this position. All applications must besubmittedin English, as it is the company's corporate language.

To succed in this position we are looking for someone who brings:

• Bachelor' Degree and/or Master's Degree in BA, Marketing or similar field
• Minimum 1 / 2 years work experiencein Consumer Marketing within FMCGInternational brands, with proven track record brand building.
• Experience in Consumer Research, Brand Analysis and Trade Marketing.
• Experience in executing strategies and managing projects.
• Strong market knowledge on German FMCG market (Retail and Out of Home)
• Entrepreneurial thinker, creative marketer, customer focused and result driven
• Action oriented and able to influence others through clear and concise communication
• Highly self-motivated
• Fluent English and German is mandatory

Additional Information

Our benefits

• AtLink Snacks,you'llfind a competitive compensation and benefits package that supports performance, flexibility, and employee well-being!
• Apermanent employment contract withcompetitive salaryandanexcellentbonusscheme(above market)
• In addition to public holidays, you willbenefitfrom30days of paid annual leave to rest