Senior AS Marketing & Communication Expert

BYD Europe; Frankfurt (Oder); Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading electric vehicle manufacturer in Germany seeks an experienced marketing manager for their After-Sales (AS) department. You will develop communication strategies, support management in commercial reporting, and lead CRM activities, ensuring robust market presence in Europe. Ideal candidates should possess a Bachelor's degree, 5+ years in automotive marketing, and excellent German and English communication skills. Competitive salary and benefits are offered in a dynamic work environment.

Leistungen

Competitive salary

Benefits

Professional growth opportunities

Qualifikationen

• 5+ years of experience in automotive/E-mobility.
• Must be proficient in German and English.
• Must hold a valid EU driver license.

Aufgaben

• Develop and manage AS communication strategy.
• Support management in reporting and sales analysis.
• Lead CRM activities for Aftersales.

Kenntnisse

Automotive marketing management

Communication skills

Attention to details

Problem-solving

Ausbildung

Bachelor's degree in technical/engineering/management

Tools

PowerPoint

Jobbeschreibung

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Automotive GmbH is a leading global electric vehicle manufacturer specializing in innovative, sustainable mobility solutions. As part of the BYD Group, the company focuses on developing cutting-edge electric cars, integrating advanced technology with eco-friendly design to drive the future of transportation. The scope of products spans across all brands of BYD, which fall under the responsibility of BYD Automotive GmbH.

Key Responsibilities

• Develop and manage a strong AS communication strategy for all internal and external activities to support the commercial success and also the image of BYD and especially of BYD AS department
• Develop the AS Marketing strategy for sell in and sell out, in line with customer profiles and channels
• Support Management in commercial reporting, forecasting, sales analysis, campaign management, pricing reviews and budget preparations are central part of the responsibility
• Closely collaborate with all BYD departments in Germany and other markets
• Apply latest analytics and knowledge-management tools and technology
• Planning and organizing AS dedicated events and incentive activities
• Make sure that all communication channels are always updated with the latest information and that outdated information is being removed
• Lead all CRM activities for Aftersales
• Responsibility for digitalization projects

Qualifications

• Strong automotive marketing and communication management background
• Minimum Bachelors degree in a technical/engineering/management field of study
• 5+ years of experience in a similar role in automotive/ E-mobility within importer or OEM.
• Organized with communication skills and an understanding of differences between countries, cultures, regulations. Self-learning, the ability to discover and solve problems.
• Excellent written and verbal communication skills in German language and English is a must.
• High-level attention to details, time management and accuracy. Proficient PowerPoint and presentation skills.
• Must hold a valid driver license for EU and candidates must be eligible to work in Europe.

Why Join Us?

• Opportunity to work in a dynamic and innovative industry.
• Competitive salary and benefits. Exposure to global automotive trends and strategies.
• A collaborative team environment that fosters professional growth.