Senior Art Director Social (d/f/m)

jvm; Berlin; Vor Ort; EUR 70.000 - 100.000; Vollzeit

Zusammenfassung

Jung von Matt HAVEL sucht als Senior Social Art Director (d/f/m) eine kreative Kraft mit Fokus auf Social-first und Motion-Driven Campaigns. Sie entwickeln integrierte Konzepte, gestalten visuelle Erzählungen und Copy für TikTok, Instagram und weitere Plattformen. Automotive-Kunden bringen Sie idealerweise mit.

Sie arbeiten enge mit dem Team zusammen, gestalten bewegte Inhalte, testen neue Formate und integrieren KI-gestützte Ansätze, um Reichweite und Wirkung zu maximieren.

Qualifikationen

• Erfahrung als Creative mit Fokus auf Social-first bewegt visuelle Inhalte.
• Branche Automotive als Referenz vorteilhaft.
• Ausgeprägtes Verständnis für Plattform-Formate (TikTok, Instagram, YouTube Shorts).

Aufgaben

• Entwicklung kreativer Social-First-Konzepte von Hero- bis Snack-Formaten.
• Gestaltung und Texten von Inhalten plattformgerecht (TikTok, Instagram).
• Motion-first Umsetzung von Konzepten in moving images.
• Entwicklung von Layouts, Key Visuals und Präsentationen.
• Beobachtung von Trends und Weiterentwicklung des Kreativansatzes.
• Bereitschaft zur Integration von KI-Tools in den kreativen Prozess.

Kenntnisse

Motion design

Social-first campaigns

Platform know-how

Copywriting

Design direction

AI-Tools-Erfahrung

Englisch + Deutsch

Tools

Adobe After Effects

Adobe Premiere Pro

Adobe Creative Suite

Jobbeschreibung

Jung von Matt HAVEL is looking for a Senior Social Art Director (d/f/m).
As an ideal Senior Art Director (d/f/m) for our social team you have strong motion design skills to bring bold, thumb-stopping social media campaigns to life. If you thrive in fast-paced environments, think in big ideas as well as in snappy formats, and know how to adapt creative visions into motion-first assets, this role puts you at the creative heart of impactful social storytelling.
You’ll craft integrated creative concepts, develop visuals and copy across platforms, and push boundaries on TikTok, Instagram, and beyond. Furthermore, you have extensive experience with automotive clients and the industry.
Your tasks:

• Creative Concept Development: you’ll develop creative concepts for social-first campaigns — from bold hero ideas to snackable always-on formats. Your ideas will work across the entire funnel, balancing platform best practices with brand objectives
• Platform-Native Storytelling: You’ll design & write with platforms in mind, creating content that feels natural to TikTok, Instagram, and other emerging channels — from snappy captions to motion-led formats that fit native user behavior
• Motion-First Crafting: you’ll be responsible for translating creative concepts into dynamic moving images — whether through animations, edits, or motion-enhanced assets that grab attention in the first second
• Development of diverse layouts, key visuals, and presentation
• Trend Spotting & Creative Evolution: You’re always on top of creative and cultural trends, integrating new visual styles, editing techniques, and narrative approaches into your concepts to keep clients ahead of the curve
• AI-Enhanced Creativity: You’re open to integrating AI tools into your creative process — from ideation support to AI-enhanced motion design — to increase efficiency and explore new creative possibilities

What you score with:

• Proven experience as a creative with a focus on social-first and motion-driven campaigns
• Proven experience with automotive clients and the industry
• Excellent understanding of social platforms, their creative possibilities, and user behavior (TikTok, Instagram, YouTube Shorts, etc.)
• Strong skills in Adobe Creative Suite (including After Effects or Premiere Pro) and a good eye for dynamic storytelling
• Strong conceptual skills & platform-specific writing experience, from short copy to engaging CTAs
• Excellent design sense and the ability to direct visually and motion-wise
• Eagerness to experiment with AI tools to elevate creative output
• Fluent in English (and German)

About us:
We are an international, diverse and likable bunch of 70 hungry minds and brand enthusiasts. Our superpower is thinking strategy and creative as one. From differentiating brand platforms to outstanding campaigns. We love to work for disruptive start-ups and established brands with a challenger spirit. Since 2023 we are the creative lead agency for Opel/Vauxhall. Oh, and we run a bar at Brunnenstr. 10 in Berlin. Pop in and have a “Burning Horse” with us at TROYA!

Über uns

Wir suchen Talente, die mitgestalten. Mit Perspektiven, die Neues bringen und den Status quo hinterfragen.

Darum: Bewirb dich – egal welches Geschlecht, welche Herkunft, Fähigkeit, welches Alter, welche sexuelle Orientierung oder welche Religion du hast. Wir ermutigen insbesondere Frauen, Schwarze und nicht-weiße Menschen, Menschen mit Behinderungen oder chronischen Krankheiten, neurodivergente und autistische Menschen, queere Menschen, Ältere, Jüngere, Jüdinnen:Juden, Muslim:innen, Alevit:innen und Angehörige anderer Religionen, sich zu bewerben. Du bist willkommen hier.

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