Senior Advertising Manager, Amazon

Jobtailor; München; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

Jobtailor in Munich is seeking an experienced Amazon Advertising Specialist to develop and implement campaigns across Amazon and other marketplaces, aligning with business and BU goals and coordinating with Marketplace Managers and BU leads.

You will optimize campaigns, monitor ROAS, ACoS and CPC, manage budgets for profitability, explore new ad formats, conduct market analyses and drive improvements in reporting and processes.

Qualifikationen

• Degree in Business Administration, Marketing, Economics, Communication Sciences, E‑Commerce or a comparable qualification.
• At least 5 years of professional experience (at least 2 years in Amazon PPC), ideally in an e‑commerce, marketplace or agency environment.
• Solid knowledge of Amazon Sponsored Ads; experience with Amazon DSP and Amazon Marketing Cloud is a plus.
• Ideally some initial experience with other marketplaces such as Kaufland or other retail‑media platforms.
• Confident user of Excel or Google Sheets as well as analysis, dashboard and BI tools; experience with tools such as Helium 10, Keepa, metoda, Adspert, Perpetua or Adference is an advantage.
• Very good German and English skills, both written and spoken.
• Analytical and strategic thinking skills and a strong results orientation.
• Clear communication skills and enjoyment working with different stakeholders; high self‑initiative.
• Flexibility, willingness to learn and interest in new ad formats, platforms and tools.

Aufgaben

• Develop and implement advertising strategies for Amazon and other marketplaces in alignment with our business unit and company objectives, involving all relevant stakeholders such as Marketplace Managers, BU leads, etc.
• Strategically manage, structure and continuously optimize campaigns, with a focus on Sponsored Ads and display formats.
• Monitor key KPIs such as ROAS, ACoS, TACoS, CPC and conversion rate and derive concrete optimization measures.
• Plan, manage and control advertising budgets with a focus on revenue, efficiency and profitability.
• Identify new growth opportunities through testing innovative ad formats, placements and campaign approaches.
• Conduct competitor analyses and market monitoring to detect trends and optimization opportunities early.
• Improve existing processes, reporting and campaign structures to increase transparency, controllability and performance.

Kenntnisse

Amazon PPC

Excel / Google Sheets

BI tools

Analytical thinking

German & English

Stakeholder communication

Self‑initiative

Ausbildung

Degree in Business Administration / Marketing / Economics / related field

Tools

Helium 10

Keepa

Metoda

Adspert

Perpetua

Adference

Jobbeschreibung

Responsibilities

• Develop and implement advertising strategies for Amazon and other marketplaces in alignment with our business unit and company objectives, involving all relevant stakeholders such as Marketplace Managers, BU leads, etc.
• Strategically manage, structure and continuously optimize campaigns, with a focus on Sponsored Ads and display formats.
• Monitor key KPIs such as ROAS, ACoS, TACoS, CPC and conversion rate and derive concrete optimization measures.
• Plan, manage and control advertising budgets with a focus on revenue, efficiency and profitability.
• Identify new growth opportunities through testing innovative ad formats, placements and campaign approaches.
• Conduct competitor analyses and market monitoring to detect trends and optimization opportunities early.
• Improve existing processes, reporting and campaign structures to increase transparency, controllability and performance.

Requirements

• Degree in Business Administration, Marketing, Economics, Communication Sciences, E‑Commerce or a comparable qualification.
• At least 5 years of professional experience (at least 2 years in Amazon PPC), ideally in an e‑commerce, marketplace or agency environment.
• Solid knowledge of Amazon Sponsored Ads; experience with Amazon DSP and Amazon Marketing Cloud is a plus.
• Ideally some initial experience with other marketplaces such as Kaufland or other retail‑media platforms.
• Confident user of Excel or Google Sheets as well as analysis, dashboard and BI tools; experience with tools such as Helium 10, Keepa, metoda, Adspert, Perpetua or Adference is an advantage.
• Very good German and English skills, both written and spoken.
• Analytical and strategic thinking skills and a strong results orientation.
• Clear communication skills and enjoyment working with different stakeholders; high self‑initiative.
• Flexibility, willingness to learn and interest in new ad formats, platforms and tools.