Search Marketing Manager (f/m/d)

Natsana; Düsseldorf; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading health and nutrition company in Düsseldorf seeks a Search Marketing Manager to manage search strategies for Bayer brands. You will define keyword tactics for Amazon products and develop Google Shopping strategies while enjoying hybrid working arrangements and supportive company culture.

Leistungen

30 paid vacation days

Flexible working hours

Hybrid working model

Workation opportunities

Further training and support

Modern office amenities

Qualifikationen

• Proven track record on Amazon for category-leading positions.
• Initial experience in the OTC/Health Care category preferred.
• Success in managing Google Shopping setups.

Aufgaben

• Lead Bayer’s shopping-related search efforts.
• Define and execute keyword bidding tactics for Amazon products.
• Develop a Google Shopping strategy to align with growth objectives.

Kenntnisse

Shopper search analyses

Fluent in English and German

Experience with ad tech platforms

Tools

Helium 10

Google Keyword Planner

AMC

PacVue/SKAI

Jobbeschreibung

About us

With passion, quality, and an innovative spirit, we are shaping the future of nutritional supplements - for better health, more joy in life, and greater impact.
Withnatural elements,Nature Love,gloryfeel, andFeel Natural, natsana brings together four of the most successful and fastest-growing brands in the field of high-quality nutritional supplements under one roof - a true powerhouse for quality, innovation, and growth. Since 2025, we have gained a strong partner inBayer AG.
Our drive? The vision to make health and well-being accessible to everyone - with natural products that not only meet the highest standards but also set new benchmarks in the market.
Our mission: To positively impact the everyday lives of millions of people across Europe - with science-based nutrition that’s easy to integrate into any household and contributes to long-term quality of life.

Why us?

We are growing dynamically, ambitiously, and full of energy – with a company culture built on appreciation, team spirit, and transparent communication. We believe real impact happens when passion, excellence, and joy at work come together.
Mediocrity? That’s not our style.
If you enjoy taking real responsibility, like working collaboratively across hierarchies, and can see yourself, working closely with the brands and customers of our shareholder, Bayer AG, then you’ll fit right in with our natsana Allstars team.

And now specifically. For us, it’s all about:

Search Marketing Manager Role (f/m/d)
Employment: Full-time 40 hours, fixed-term for 2 years, flexible working hours
Team: Bayer Performance Hub
Location: Düsseldorf, Leverkusen (Hybrid: 2 days on-site), Hamburg (possible)

Your mission

In this role, you will play a key part in implementing the Bayer brands such as Aspirin, Bepanthen, and Iberogast, and work closely with the Bayer Vital DE team. This combination gives you the opportunity to help shape a global brand in a dynamic, digital environment - while gaining valuable insights into both the corporate and scale-up worlds.

• You will lead Bayer’s shopping-related search efforts by gaining a thorough understanding of search behavior in different product categories and determining the best way to position Bayer products
• You will define and execute Amazon keyword bidding tactics for over 100 products across various health categories, aiming to expand our OTC market leader position at key intersections
• You will develop a Google Shopping strategy to better align campaigns run via eRetailers with our brand positioning and growth objectives
• You will own online shop search campaigns and establish a tracking approach for organic search visibility
• You will contribute to one brand team as the eCom representative, helping to define a growth plan that reflects the dynamics of the eCom business

Your profile

• You are skilled in shopper search analyses, leveraging Helium 10 and Google Keyword Planner to uncover evolving consumer journeys, search trends, and category growth drivers
• You have a proven track record of achieving category-leading positions for products on Amazon – also leveraging ad tech platforms like AMC and PacVue/SKAI
• You have initial experience in the OTC/Health Care category (preferred)
• You have demonstrated success in managing a multi-partner setup for Google Shopping
• You are fluent in both English and German

What we offer

• You will be an important part of our diverse and open-minded team that supports and improves each other
• 30 paid vacation days - which you can take whenever it suits you in consultation with your supervisor. In addition, there are more fixed company-wide public holidays
• We know that people have different lifestyles, which is why we have flexible working hours without fixed core hours. You can organize your working day in a way that best suits you, your family and your needs (taking into account regular meetings)
• We offer hybrid work - meaning you can generally organize your workspace flexibly. However, for this position, regular presence in the office is important to us
• Workation: You have the opportunity to work from the European Union for a certain time
• Work with the best equipment (MacIOS or Windows) - plus extensive equipment for mobile working
• We love to see our employees grow individually: Further training courses, conferences or books - we’ll support you!
• A modern office in the heart of Düsseldorf & Hamburg with excellent public transport connections and good infrastructure right next door (parking available). A fully equipped kitchen and a massage chair and your own gym in Düsseldorf - all free of charge for you
• And many other additional benefits (corporate benefits, Urban Sports, company pension scheme, etc.)
• Free choice of clothes: With us

Your application

Do you want to be part of this journey and join our Natsana Allstars team? Then let’s achieve great things together – we can’t wait to meet you!
If we’ve sparked your interest and you’re ready to show us why you’re the perfect fit, send us an application that truly represents you. We’re excited to follow up with a get-to-know-you conversation via video call or at our office.

We look forward to meeting you!
Your Natsana Team