Salesforce & Omnichannel Data Analytics Lead (m/f/d)

Embedded Shishya; Deutschland; Vor Ort; EUR 90.000 - 120.000; Vollzeit

Zusammenfassung

Bavarian Nordic in Germany seeks a Salesforce & Omnichannel Data Analytics Lead to turn data into actionable insights across CRM, digital campaigns and omnichannel performance. You will integrate data from CRM platforms and marketing channels, define KPIs and build dashboards to inform decisions across brands and geographies.

The ideal candidate has a Master’s degree in Data Science or Business Analytics and proven experience in omnichannel analytics, CRM metrics, and platform analytics (Power

Qualifikationen

• Master's degree in Data Science, Business Analytics or a related field.
• Proven experience in omnichannel engagement analytics, digital campaigns, CRM metrics, field force performance and social media data analysis.
• Experience in the pharmaceutical, biotech or medical device industry is an advantage.
• Proficiency in reporting and visualization tools such as Power BI and working knowledge of Python for data analysis, automation and advanced analytics.
• Advanced knowledge of CRM systems such as Veeva and Salesforce as well as marketing platforms (Marketing Cloud) and Google Analytics.
• Strong understanding of database structures with the ability to integrate, extract, analyze and interpret data, build dashboards from scratch and automate scalable reporting.
• Fluency in English, German is a plus.

Aufgaben

• Integrate, validate and analyze data from CRM, digital platforms and other sources to create a unified and actionable view of customer activities
• Define, standardize and monitor KPIs across CRM and digital platforms to ensure transparency, alignment and action
• Develop, automate and maintain omnichannel and sales force effectiveness dashboards, and deliver campaign and engagement performance metrics across brands and geographies to assess performance and identify improvement areas
• Conduct ad-hoc deep dives and root cause analyses to support tactical decision-making and strategic planning across markets and products
• Ensure data quality, consistency and structure across internal and external sources
• Act as the senior point of contact for all analytics topics related to field force, digital and omnichannel performance

Kenntnisse

Power BI

Python

CRM analytics

Omnichannel analytics

Data visualization

Stakeholder management

English proficiency

Ausbildung

Master's degree in Data Science, Business Analytics or related field

Tools

Veeva

Salesforce

Marketing Cloud

Google Analytics

Jobbeschreibung

Salesforce & Omnichannel Data Analytics Lead (m/f/d)

Are you ready to take on a challenge where your expertise in data analytics, omnichannel performance, CRM, and digital campaigns can make a real impact? Great! We are looking for a Salesforce & Omnichannel Data Analytics Lead (m/f/d) to join our commercial team and help turn data into actionable insights. This position offers a fully remote setup for candidates located in the UK.

Your responsibilities include:

• Integrate, validate and analyze data from CRM, digital platforms and other sources to create a unified and actionable view of customer activities
• Define, standardize and monitor KPIs across CRM and digital platforms to ensure transparency, alignment and action
• Develop, automate and maintain omnichannel and sales force effectiveness dashboards, and deliver campaign and engagement performance metrics across brands and geographies to assess performance and identify improvement areas
• Conduct ad-hoc deep dives and root cause analyses to support tactical decision-making and strategic planning across markets and products
• Ensure data quality, consistency and structure across internal and external sources
• Act as the senior point of contact for all analytics topics related to field force, digital and omnichannel performance

About you - your qualifications

• Master's degree in Data Science, Business Analytics or a related field
• Proven experience in omnichannel engagement analytics, digital campaigns, CRM metrics, field force performance and social media data analysis
• Experience in the pharmaceutical, biotech or medical device industry is an advantage
• Proficiency in reporting and visualization tools such as Power BI and working knowledge of Python for data analysis, automation and advanced analytics
• Advanced knowledge of CRM systems such as Veeva and Salesforce as well as marketing platforms (Marketing Cloud) and Google Analytic
• Strong understanding of database structures with the ability to integrate, extract, analyze and interpret data, build dashboards from scratch and automate scalable reporting
• Fluency in English, German is a plus

We kindly request that headhunters or recruitment agencies refrain from contacting us regarding this position.

Caught your interest? Join a passionate, mission-driven global biotech committed to protecting lives. At Bavarian Nordic, you'll find a collaborative culture, flexible work environment, and opportunities for ongoing professional development and growth. Bavarian Nordic is a global vaccine company with a mission to improve health and save lives through innovative vaccines. We are a preferred supplier of mpox and smallpox vaccines to governments to enhance public health preparedness and have a leading portfolio of travel vaccines. We are headquartered in Denmark and have manufacturing, research, and sales offices across Europe and North America.

Bavarian Nordic is an Equal Opportunity Employer. All qualified applications will receive consideration for employment and will not be discriminated against based on race, color, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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