Sales Manager CPG - Germany (f/m/d)

NovaTaste Austria; Freilassing; On-site; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Base salary + bonus

Company car

Pension scheme

Bike leasing

Corporate benefits

Mental health support

Job summary

NovaTaste is seeking a Sales Manager CPG for Germany to drive profitable growth in the Freilassing area. You will own the full commercial cycle, from identifying opportunities to closing contracts and developing accounts, while building a robust pipeline aligned with the company strategy.

You will win new customers, strengthen strategic relationships, and collaborate with R&D, Operations, Supply Chain, and Finance to deliver value. Willingness to travel and strong English skills are essential.

Qualifications

• Bachelor’s degree in a relevant field and B2B sales experience.
• Strong negotiation, account management, and business development skills.
• Fluent English and willingness to travel frequently.

Responsibilities

• Drive profitable growth by achieving sales, margin, and business targets.
• Win new customers and grow strategic accounts.
• Build strong customer relationships and deliver outstanding customer experience.
• Negotiate agreements and close business opportunities.
• Maintain an accurate pipeline, forecast, and CRM data.
• Collaborate cross-functionally with R&D, Operations, Supply Chain, Marketing, and Finance.
• Represent NovaTaste at customer events and industry conferences.

Skills

CRM proficiency

MS Office

Analytical skills

Negotiation skills

Account management

Business development

English fluency

Education

Bachelor’s degree in Business, Food Technology, Marketing, or related field

Tools

CRM software

Job description

WIR SUCHEN

Sales Manager CPG - Germany (f/m/d)

Location: Freilassing, DE, 83395

NovaTaste is a global leader in taste innovation, delivering tailored culinary solutions and memorable taste experiences. A broad portfolio of renowned brands across Europe and internationally brings together extensive expertise in spices, seasoning blends, marinades, functional ingredients and food cultures. Close to its customers and anchored in global expertise, NovaTaste develops tailored solutions for food manufacturers, wholesalers, butchers, gastronomy and food service operators. These solutions enhance taste, texture and shelf life while consistently addressing sustainability and functional requirements. The company operates 21 locations in Europe, North America and Asia and employs more than 2,400 people who serve over 12,000 customers worldwide.

About the Role
As Sales Manager CPG, you will be responsible for driving profitable growth within your assigned territory and customer portfolio. You will manage the full commercial cycle, from identifying opportunities and acquiring new customers to contract closure and ongoing account development. Your focus will be on achieving revenue and margin targets, strengthening long-term customer relationships, and building a reliable sales pipeline and forecast in line with NovaTaste's commercial strategy.

Your Responsibilities

• Drive profitable growth by achieving sales, margin, and business targets
• Win new customers and grow strategic accounts
• Build strong customer relationships and deliver outstanding customer experience
• Negotiate agreements and successfully close business opportunities
• Identify market trends, customer needs, and growth opportunities
• Develop and execute account and territory growth plans
• Collaborate cross-functionally with R&D, Operations, Supply Chain, Marketing, and Finance
• Maintain an accurate pipeline, forecast, and CRM data
• Contribute to sales planning, forecasting, and continuous improvement initiatives
• Represent NovaTaste at customer events, trade fairs, and industry conferences

Your Profile

• Bachelor’s degree in Business, Food Technology, Marketing, or a related field
• Several years of B2B sales experience, ideally in the food, ingredients, FMCG, or related industry
• Proven success in business development, customer acquisition, and account management
• Strong commercial acumen and negotiation skills
• Experience developing and executing sales and account growth strategies
• Confident user of CRM systems and MS Office
• Strong analytical, communication, and relationship-building skills
• Entrepreneurial, proactive, and results-oriented mindset
• Structured and self-driven working style with strong stakeholder management skills
• Fluent English and willingness to travel frequently

What We Offer

• Competitive compensation with an attractive base salary, performance-based bonus, and company car
• Clear career development and growth opportunities
• Flat hierarchies and agile decision-making
• Innovative working environment in a successful international company
• Company pension scheme, bike leasing program, and corporate benefits
• Free professional mental health support via nilo.health