SALES COACH — FREELANCE · GERMANY (FRANKFURT)

STATION F; Düsseldorf; Hybrid; EUR 70.000 - 110.000; Vollzeit

Zusammenfassung

Culturelive is seeking a Sales Coach to help our clients perform better in B2B SaaS sales. You will coach sales reps and managers across the full cycle, run performance rituals, and support change management with concrete action plans. Fluency in German and English is required; knowledge of French is a plus.

The role is based in Germany with occasional remote collaboration; you will contribute to formalizing scalable coaching methodologies and drive adoption of our routines across client teams.

Qualifikationen

• Solid B2B sales experience in SaaS or tech environment.
• Experience coaching/supervising salespeople (in-house or consultancy).
• Strong client-focused approach with high standards and human connection.
• Fluent in German and English; French a plus.

Aufgaben

• Coach sales reps and managers across the full B2B sales cycle (prospecting, discovery, follow-up, closing, account management).
• Run performance rituals (pipeline reviews, call sessions, workshops) and embed sustainable prospecting routines.
• Support managers through change: posture, feedback, team management, KPI tracking.
• Structure and maintain clients' messaging, playbooks, sequences and scripts in alignment with our platform.
• Deliver clear, regular reporting to clients focusing on adoption, engagement, and performance.

Kenntnisse

B2B sales

Coaching

Client focus

German & English

French language

Jobbeschreibung

About

Culturelive doesn't sell training. We don't sell slides. We sell results.

About

Culturelive doesn't sell training. We don't sell slides. We sell results.

Our obsession: making sure our clients' sales reps pick up the phone, prospect, perform — and keep doing it.

Not after a seminar. Not for three weeks. Every week, durably.

Because the real challenge isn't sales technique. Everyone knows what they should be doing. The real challenge is behaviour change: turning a sales rep who avoids prospecting into someone who does it naturally, and actually enjoys it. That's hard. That's rare. That's exactly what we do.

Our SaaS platform structures routines, gamifies engagement, and makes the right behaviours visible week after week. Our Sales Coaches are on the ground — in the calls, in the rituals, in the mindset — to make sure the transformation sticks.

It's a rare craft. Do it well, and the impact shows within weeks. Your clients remember it for years.

Job Description

As a Sales Coach, you are at the heart of Culturelive's mission: helping our clients perform better.

Better manage their sales teams. Better prospect. Better sell.

We are expanding into the DACH market and are looking for our first Sales Coach based in Germany — someone who combines deep B2B sales expertise with the ability to operate in both German and English-speaking environments.

Your Main Responsibilities

• Coach sales reps and managers across the full B2B sales cycle (prospecting, discovery, follow-up, closing, account management).
• Run performance rituals (pipeline reviews, call sessions, workshops) and embed sustainable prospecting routines over time.
• Support managers through change: posture, feedback, team management, KPI tracking.
• Structure and maintain our clients' sales frameworks (messaging, playbooks, sequences, scripts) in alignment with our platform.
• Deliver clear, regular reporting to clients — focused on adoption, engagement, and performance.

Internally, You Will Also Contribute To

• Formalising and improving our own sales and coaching methodology to make it actionable and scalable.
• Sharing your expertise with the team (co-development, mission debriefs, internal content).

Preferred Experience

• Requirements:
  • Solid B2B sales experience, including time in SaaS or a tech environment, on non-purely transactional sales cycles.
  • You have already managed, coached, or supported salespeople (in-house or in a consultancy) — and you genuinely enjoy it.
  • You are passionate about B2B sales: you care as much about skills as you do about processes and structure.
  • You have a strong client focus, deliver with care, and know how to hold high standards without losing the human connection.
  • You are comfortable challenging, redirecting, and encouraging — always with concrete examples and clear action plans.
  • Fluency in both German and English is required — you will work with German-speaking clients and collaborate with a French-speaking team.

Nice To Have

• Familiarity with sales methodologies such as MEDDIC, SPIN, Sandler, Challenger, etc.
• Experience on sales transformation / sales performance projects in the DACH market.
• French is a plus.

• Location: Frankfurt, Germany
• Start date: Early September 2026
• Schedule: 2.5 days/week to start, with the opportunity to grow as the role develops
• Contract: freelance

Recruitment Process

Preliminary interview → Case study → Team interview

Additional Information

• Contract Type: Freelance
• Start Date: 26 October 2026
• Location: Dusseldorf
• Experience: > 5 years
• Occasional remote authorized