Retail Media Insights & Strategy Manager (m/f/d)

Redcare Pharmacy; Berlin; Sur place; EUR 65 000 - 95 000; Plein temps

Avantages offerts par ce poste

Hybrid working model

EU travel days up to 20 days/year

Fully funded Deutschlandticket

Onboarding programme

Regular Redcare events

Résumé du poste

Redcare Pharmacy seeks a Retail Media Insights & Strategy Manager (m/f/d) to develop data-driven strategies for growth, performance, and manufacturer partnerships. You will connect campaign, market, category and e-commerce data, turning findings into strategic recommendations.

You will work closely with Sales, Campaign Management, Retail Media and Data teams to shape analytics, dashboards and KPI frameworks, while senior stakeholders receive clear, actionable insights in English and German

Qualifications

• Experience in Retail Media, Performance Marketing or Programmatic Advertising is essential.
• Ability to translate data into strategic recommendations and growth opportunities.
• Strong communication of insights to senior stakeholders and teams.

Responsabilités

• Turn data from Retail Media, campaign, market and e-commerce into growth recommendations.
• Identify key performance drivers and upselling opportunities for manufacturers.
• Integrate multiple data sources to present a complete business view and prioritize opportunities.
• Collaborate with Data and BI teams on data prep, dashboards and implementation.
• Define KPI frameworks and analytics approaches with cross-functional teams.

Connaissances

Retail Media

Performance Marketing

Programmatic Advertising

Data interpretation

Stakeholder communication

Outils

SQL

BI tools

Description du poste

Retail Media Insights & Strategy Manager (m/f/d)

• Full-time
• Remote Type: Commercial Operations

About Redcare Pharmacy:

As Europe's leading online pharmacy, Redcare Pharmacy is driven by our dedicated teams and continuous innovation. Together, we are working to make healthcare simpler and more accessible.

We value an open, collaborative and supportive working environment in which everyone can feel comfortable and contribute to our purpose: "Until every human has their health."

If you are looking for a meaningful career that aligns with your values, join our team and start your #Redcareer.

About the role:

Retail Media is one of the fastest-growing areas at Redcare Pharmacy. To support its continued development, we are looking for an analytically strong and strategically minded professional with solid experience in Retail Media, Performance Marketing or Programmatic Advertising.

The role is centred on using data intelligently rather than building technical data solutions. You will connect campaign, market, category and e-commerce data, identify the developments that matter and turn your findings into clear recommendations for growth, performance and manufacturer partnerships.

Working closely with Sales, Campaign Management, Retail Media and Data teams, you will develop insights that create real value in manufacturer conversations, business reviews and strategic decisions.

Dedicated Data and BI experts will support complex data preparation, dashboard development and technical implementation. At the same time, you will bring sufficient understanding of data, KPIs and analytical tools to define requirements, challenge results and lead analytics projects from a business perspective.

Your responsibilities:

• Turn Retail Media, campaign, market, category and e-commerce data into clear strategic recommendations for growth, performance and the development of our manufacturer partnerships.
• Identify the most relevant performance drivers, customer needs and upselling opportunities, translating your findings into compelling stories for Sales, business reviews and strategic manufacturer workshops.
• Combine different data sources and commercial perspectives to create a complete picture, challenge apparent trends and prioritise the opportunities with the greatest business potential.
• Translate complex business questions into clear analytical requirements and collaborate with Data and BI experts on data preparation, dashboards and technical implementation.
• Shape our KPI frameworks, reporting standards and strategic analytics approaches together with international Retail Media, Sales, Campaign Management and Data teams.

About you:

• Relevant professional experience in Retail Media, Performance Marketing or Programmatic Advertising is essential. You understand the underlying business models, campaign mechanics and performance KPIs.
• Strong analytical capabilities go hand in hand with strategic thinking. You can turn complex information and sometimes incomplete signals into clear priorities, recommendations and long-term growth opportunities.
• Concrete examples demonstrate how your insights or strategic recommendations have contributed to stronger campaigns, commercial decisions, client solutions or measurable business results.
• A sound understanding of data structures, data quality, BI tools and SQL enables you to define analytical requirements, critically assess results and collaborate effectively with technical experts. Advanced technical development experience is not required.
• Complex findings are communicated clearly and confidently to analytical, commercial and senior stakeholders. Fluency in English and German language skills at a minimum B2 level are required.

About your benefits:

• Impact: Your insights will influence commercial decisions and support the strategic development of our European Retail Media business.
• Ownership: You will have the freedom to shape new analytical approaches, KPI frameworks and strategic decision-making tools.
• Expert support: Experienced colleagues from Data, BI, Campaign Management and Retail Media will support you with technical implementation and the required analytical infrastructure.
• Flexibility and development: Benefit from our hybrid working model, the option to work from another EU country for up to 20 days per year and a range of internal and external development opportunities.
• A strong start and lasting connections: Our comprehensive onboarding programme, fully funded Deutschlandticket and regular Redcare events will support you from your first day.

Does this sound like the right challenge for you?

We look forward to learning more about your experience in Retail Media, Performance Marketing or Programmatic Advertising - and how you turn data into relevant insights, compelling strategies and sustainable growth.