Regional Field Marketing Manager, Germany (m/f/d)

jci; Ratingen; On-site; EUR 70,000 - 90,000; Full time

Job summary

Johnson Controls is seeking a Field Marketing Manager to drive localized marketing programs across EMEA, focusing on Germany & CEE. You will partner with sales, global campaign teams, and the regional marketing org to transform strategy into measurable pipeline.

In this role, you will own multi-channel demand generation, localization of global campaigns, and the integration of field programs with sales enablement. This is a strategic, execution-focused position within a fast-evolving market.

Qualifications

• 6+ years of progressive experience in B2B marketing, preferably in industrial setting.
• Hands-on experience with digital marketing, campaign execution, and lead generation tactics.
• Strong understanding of sales funnels and campaign metrics.

Responsibilities

• Plan, localize, and execute multi-channel demand generation programs.
• Build and manage campaign calendars aligned with sales leaders.
• Collaborate with global teams to localize campaigns for Germany & CEE.
• Own end-to-end campaign execution and performance analysis.
• Maintain dashboards and share insights with stakeholders.
• Partner with sales to enable events and provide localized content.

Skills

B2B marketing

digital marketing

sales funnels

lead generation

campaign execution

multi-channel

Job description

At Johnson Controls, marketing is not a support function, it’s a growth engine. As we scale our performance-focused marketing transformation across EMEA, we’re expanding our teams with action-oriented professionals who are ready toexecute with precision,collaborate across functions, turn plans into pipeline and driven to learn and improve every, single day.

As Field Marketing Manager, you will work at the intersection ofstrategy and execution. You’ll be responsible for driving localized marketing programs across a diverse and dynamic region for our Building Automation and Controls portfolio covering offerings like Metasys and EasyIO Neo. You will partner closely with sales, partners, global campaign teams, and the wider EMEA marketing organization.

This role offers the opportunity tolead impactful programs that grow our business, adapt global campaigns for local success, and gain visibility in a fast-evolving marketing ecosystem.

Key Responsibilities

Local Execution with Business Impact

• Plan, localize, and executemulti-channel demand generation programsthat generate qualified leads and accelerate pipeline conversion.

• Build and manage campaign calendars, aligning closely withsales leadersto ensure marketing programs support business priorities.

• Work hand-in-hand with the Head of Field Marketing to implement strategic initiatives and adapt and execute them forGermany & CEE.

Funnel-Focused Performance

• Ownend-to-end campaign execution, from planning to performance analysis.

• Monitor, analyze, and optimize marketing funnels; ensuring every tactic is tied to measurable outcomes (MQLs, SQLs, pipeline contribution).

• Maintain campaign dashboards and share insights with local and regional stakeholders.

Global Collaboration, Local Relevance

• Collaborate withglobal marketing squadsto localize and land strategic campaigns in the region, ensuring cultural and market relevance.

• Provide feedback and insight to global teams on customer behavior, market trends, and competitive activity.

• Act as a connector betweencorporate strategy and local market dynamics, ensuring the voice of the market is consistently heard.

Field Enablement & Sales Alignment

• Partner with the sales team to support sales enablement and event execution.

• Deliver content and tools tailored to local buying behaviors and customer needs.

About Johnson Controls EMEA

Johnson Controls is a global leader in thermal management, mission-critical building systems, energy efficiency and decarbonization.

We help our customers use energy more productively, reduce carbon emissions and operate with the precision and resilience required in rapidly expanding industries such as data centers, healthcare, pharmaceuticals, advanced manufacturing and higher education.

As function, we are on a journey to transform how marketing shows up, pivoting to aperformance-led, customer-centric model that delivers real business value. Our field marketing teams are at the heart of that transformation, ensuringglobal strategies land locally and drive commercial success.

Who You Are

• 6+ yearsof progressive experience in B2B marketing, preferably in industrial setting

• Hands-on experience withdigital marketing, campaign execution, and lead generation tactics.

• Strong understanding ofsales funnels, campaign metrics,