Product Marketing Manager (m/w/d)

Eye-Able; Deutschland; Vor Ort; EUR 70.000 - 110.000; Vollzeit

Benefits dieser Stelle

30 days annual leave

Flexible working hours

Ambitious, supportive team

Additional day off: Christmas Eve & NY

Zusammenfassung

Eye-Able is a fast-growing accessibility tech company in Germany seeking a Product Marketing Manager to shape market messaging and enable Sales with strategic materials.

The role focuses on targeting ICPs, developing messaging, and leading go-to-market efforts for new products, while collaborating with Product, Sales and Customer Success teams. Proficiency in English and German is valued.

Qualifikationen

• At least 3 years of experience in Product Marketing, ideally in a B2B SaaS or technology environment.
• Strong understanding of buyer personas, go-to-market strategies, and product positioning.
• Excellent communication and storytelling skills in both German and English.
• Experience conducting customer and market research and analysis.
• Proven ability to create sales enablement materials, messaging frameworks, and battle cards.
• Ability to collaborate effectively across Sales, Product, and Marketing teams.
• Strong organizational skills and keen attention to detail.
• Passion for digital accessibility and impact-driven work.
• Excellent written and spoken English is required; proficiency in German is considered a strong advantage.

Aufgaben

• Conduct qualitative and quantitative target audience and customer research to identify pain points
• Define and maintain personas and use cases across our target markets
• Perform ongoing competitive analysis and create battle cards to support the Sales team
• Analyze market trends and collaborate closely with Product, Sales, and Customer Success
• Develop clear product messaging and differentiated positioning for our ICPs
• Build and maintain messaging frameworks and value propositions
• Collaborate with the leadership team and Product Development on analyst relations and storytelling
• Ensure consistent communication across all channels
• Create and maintain pitch decks, one-pagers, and product presentations
• Enable Sales and partner teams through training, messaging guides, and objection-handling resources
• Continuously update all sales collateral based on market developments and product changes
• Lead the go-to-market strategy for new products and features
• Own internal product briefings and align launch communications across teams
• Coordinate external announcements and post-launch follow-up activities
• Support pricing and packaging strategies in collaboration with Product and Executive Management

Kenntnisse

Audience research

Personas & use cases

Competitive analysis

Market analysis

Messaging

Messaging frameworks

Storytelling

Internal comms

Pitch decks

Sales enablement

Sales collateral

Go-to-market

Internal briefings

Launch coordination

Pricing support

Jobbeschreibung

Your tasks

Eye-Able is one of the fastest-growing digital accessibility platforms in Europe, with the mission of making the internet accessible to everyone.

As a Product Marketing Manager, you will play a key role in positioning and bringing our products to market. You will develop messaging, market analyses, and differentiation strategies while equipping our Sales teams with the right materials and insights. This is an ideal role for strategic thinkers with a strong ability to execute.

Market, Target Audience & Customer Analysis

• Conduct qualitative and quantitative target audience and customer research to identify pain points
• Define and maintain personas and use cases across our target markets
• Perform ongoing competitive analysis and create battle cards to support the Sales team
• Analyze market trends and collaborate closely with Product, Sales, and Customer Success

Positioning, Messaging & Narrative

• Develop clear product messaging and differentiated positioning for our ICPs
• Build and maintain messaging frameworks and value propositions
• Collaborate with the leadership team and Product Development on analyst relations and storytelling
• Ensure consistent communication across all channels

Sales Enablement & Materials

• Create and maintain pitch decks, one-pagers, and product presentations
• Enable Sales and partner teams through training, messaging guides, and objection-handling resources
• Continuously update all sales collateral based on market developments and product changes

Go-to-Market & Launches

• Lead the go-to-market strategy for new products and features
• Own internal product briefings and align launch communications across teams
• Coordinate external announcements and post-launch follow-up activities
• Support pricing and packaging strategies in collaboration with Product and Executive Management

Your profile

• At least 3 years of experience in Product Marketing, ideally in a B2B SaaS or technology environment
• Strong understanding of buyer personas, go-to-market strategies, and product positioning
• Excellent communication and storytelling skills in both German and English
• Experience conducting customer and market research and analysis
• Proven ability to create sales enablement materials, messaging frameworks, and battle cards
• Ability to collaborate effectively across Sales, Product, and Marketing teams
• Strong organizational skills and keen attention to detail
• Passion for digital accessibility and impact-driven work
• Excellent written and spoken English is required; proficiency in German is considered a strong advantage.

Why us?

• A proven, high-demand product – the ideal environment for sales success.
• The opportunity to contribute to our company's growth and grow your own career alongside our expansion.
• A meaningful mission – your work helps improve digital accessibility for millions of people every day.
• 30 days of annual leave, flexible working hours, and a supportive, ambitious team.
• Enjoy a more relaxed holiday season with one additional day of paid leave covering Christmas Eve and New Year's Eve; we take care of the remaining time.
• Room to make an impact – your ideas and sales expertise are highly valued.
• Comprehensive benefits – designed to support your well-being as part of a people-first company culture where performance, health, and enjoyment at work go hand in hand.

About Us

We are an ambitious scale-up with a social mission and economic substance. Our software solution makes the Internet accessible to everyone - legally, technically and humanly. We are already the market leader in Germany - and that's just the beginning. We are in the midst of international expansion and are looking for people who want to make history with us.

Inclusion is part of our DNA. We particularly welcome applications from people with disabilities and are actively committed to a diverse, barrier-free working environment.