Product Marketing Manager (f/m/x)

Temedica GmbH; München; Hybrid; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

A digital health company is seeking a Product Marketing Manager to shape product perception in B2B and B2C markets. You will develop compelling narratives, create content strategies, and support go-to-market plans. Ideal candidates have 3–5 years of experience in product marketing, strong writing skills in German and English, and the ability to translate technical features into customer benefits. This role offers a hybrid work model within Germany, comprehensive employee benefits, and opportunities for professional growth.

Leistungen

150€ monthly subsidiary

Hybrid-work policy

Company off‑sites and kick‑offs

Qualifikationen

• 3–5 years of experience in product marketing or related roles, ideally in healthtech or SaaS.
• Fluent in German and English with strong storytelling skills.
• Proven ability to design content that drives awareness and conversion.
• Structured and analytical approach with strong project management skills.

Aufgaben

• Develop product positioning, value propositions, and messaging.
• Support go‑to‑market planning for product launches.
• Design and execute content campaigns across multiple channels.
• Conduct competitor and market research.
• Analyze customer feedback to inform content opportunities.

Kenntnisse

Product marketing experience

Content marketing skills

Strong writing and editing

Project management

Analytical skills

Collaboration

AI applications in content

Jobbeschreibung

Let’s win together

As a Product Marketing Manager (f/m/d), you will shape how our products are perceived in both B2B and B2C markets. You’ll be responsible for building compelling narratives, designing go‑to‑market strategies, and creating impactful content that drives awareness, trust, and adoption. With a balance of strategic thinking and hands‑on execution, you will translate complex product value into clear, engaging communication. By advising and supporting teams across marketing, product, and sales, you will ensure our message is consistent, customer‑centric, and growth‑driven.

Your Role with us

Product Positioning & Go‑to‑Market

• Develop product positioning, value propositions, and messaging that resonate with target audiences.
• Support go‑to‑market planning for product launches and feature rollouts.
• Build sales enablement materials such as decks, one‑pagers, and battle cards.
• Translate technical product features into customer‑focused benefits.
• Collaborate with product managers to ensure alignment between product strategy and marketing execution.

Content Strategy & Creation

• Design and execute content campaigns (blogs, whitepapers, videos, case studies, webinars) together with the marketing team.
• Act as a content consultant across teams, advising on tone of voice, consistency, and brand guidelines.
• Create content that fuels lead generation, demand marketing, customer engagement, and sales processes (e.g. pitch and enablement decks).
• Optimize content for distribution across multiple channels (website, CRM, social media, partner platforms).
• Use data and customer insights to refine content strategy and improve performance.

Market & Customer Insights

• Conduct competitor and market research to inform positioning and messaging.
• Analyze customer feedback and usage patterns to identify content opportunities.
• Build and align personas and customer journeys to guide communication strategy in collaboration with product and sales teams.
• Share insights with commercial and product teams to strengthen campaigns and sales conversations.
• Ensure that our health and lifestyle positioning differentiates us in a competitive market.

What you bring to the table

Must‑Have

• 3–5 years of experience in product marketing, content marketing, or related roles, ideally in healthtech, lifestyle, or SaaS.
• Strong writing, editing, and storytelling skills in German and English.
• Experience in go‑to‑market strategy and campaign execution.
• Proven ability to create & design content graphics that drives both awareness and conversion.
• Structured and analytical approach with strong project management skills.
• Excellent communication and organization skills
• Structured way of working & reporting
• Ability to collaborate across teams and consult stakeholders effectively.
• Hands‑on experience with AI applications in content creation and workflow setup.

Nice‑to‑Have

• Familiarity with healthcare, pharma, or other regulated industries.
• Experience in app or SaaS content marketing.
• Working knowledge of SEO, SEM, and digital content distribution.
• Understanding of sales enablement processes and tools.

What we bring to the table

We use data for the better. We create technology that really helps. At Temedica, we break new ground in digital health and challenge the traditional healthcare model. We believe that individualized treatment is a fundamental right of every patient – so we make it happen! We build medical applications and use artificial intelligence to translate patient behavior into sensible interventions. We also combine our application’s data with data sources from research, social listening and key market providers. Based on a B2B SaaS business model, we so offer novel data monitors that secure previously unknown insights for Pharma and Life‑sciences to make personalized medicine reality. Finally! You want more? There are a bunch of things Temedica offers its employees – and we’re talking real benefits, not equipment, fruits and drinks. Of course we take care of your daily caffeine and vitamin supply while you perform your work on state‑of‑the‑art devices, but there’s much more that we do to support our Temedicans, for example:

• 150€ monthly subsidiary: For whatever makes most sense for you. Starting after the probationary period, you have the freedom to select where to direct your subsidiary from a wide range of options. Whether it’s internet at home, a BahnCard or public transport, Kindergarden subsidy, paid time‑off, or even your dream workation, the choice is yours to make. And yes, we’ve also got your back for the long run. Our company pension scheme offers a 50% subsidy, capped at a maximum of 90€ per month, to proactively support your future financial security and help you save for retirement while maximizing your benefits. Mix and match these benefits to create a personalized package that suits your preferences and enhances your work‑life balance!
• Hybrid‑work policy: Our hybrid‑work policy allows you to work from anywhere within Germany. In your team, you are free to decide when to come to the office and enjoy working and celebrating your wins together. We’re talking 4 days per month here – cool?
• Company off‑sites and kick‑offs: These events allow you to knowledge‑share and gather a better understanding of how to successfully reach our goals. Let us tell you, the food during these events is also worth a shot!

We are happy to tell you more about our benefits and way of working at Temedica in a first call! Join us! You are looking for an exciting challenge within digital health? We are looking forward to your application!

Join us!