Product Line Marketing Manager

Wabtec; Deutschland; On-site; EUR 90,000 - 120,000; Full time

Job summary

Wabtec is seeking a results-driven professional in Germany to join the Information Solutions Product Line. You will develop and execute the product line strategy, analyze market needs, and collaborate with product management, tendering, engineering, finance, and sales to grow market share and profitability.

You will engage with customers, partners, and suppliers globally to drive business success. You will translate data into actionable recommendations, shape product positioning, and support

Qualifications

• Minimum 5 years of experience in Sales, Marketing, or Product Management.
• Experience in an industrial environment is preferred.
• Strong analytical skills with the ability to translate market insights into business recommendations.
• Excellent written and verbal communication with cross-functional collaboration abilities.

Responsibilities

• Collect and analyze market, customer, and competitor data to derive actionable insights.
• Support development and execution of Product Line strategies and business priorities.
• Define product positioning and competitive differentiators.
• Contribute to product roadmap discussions and business case development.
• Create content to support business development and marketing initiatives.
• Assist tendering by improving the positioning of commercial offers.
• Meet with customers to understand market needs and strengthen relationships.
• Coordinate with internal stakeholders to align priorities across departments.
• Organize industry events and customer engagements to drive market share growth.

Skills

Sales

Marketing

Product Management

Industrial environment

Analytical skills

Stakeholder collaboration

Strategic thinking

English & German

Job description

Who will you be working with?

You will be part of the Information Solutions Product Line team, which develops, manufactures, and delivers Passenger Information, Public Address, and CCTV systems for trains and buses.

Reporting to the Rolling Stock Components Marketing Director and working closely with the Product Lines Sales Director, you will collaborate with Product Line leadership, Product Management, Tendering, Engineering, Finance, Services, and Communication teams. You will also engage regularly with customers, partners, and suppliers across the globe to help drive business growth and market success.

How will you make a difference?

As a member of the Information Solutions Product Line team, you will help develop and execute the Product Line strategy to increase market share and profitability.

You will provide valuable market insights by analyzing customer needs, industry trends, and competitive activity. Working closely with cross-functional teams, you will support the go-to-market strategy, help shape product positioning, and promote the unique value of our solutions. Your work will contribute to strengthening Wabtec's market presence and supporting the continued growth of the Information Solutions business.

What do we want to know about you?

Required Qualifications & Experience

• Minimum of 5 years of experience in Sales, Marketing, or Product Management.
• Experience working within an industrial environment is preferred.
• Strong analytical skills with the ability to transform market insights into actionable business recommendations.
• Ability to collaborate effectively with multiple stakeholders across functions.
• Ability to develop strategies, present recommendations, and influence decision-making.
• Strong customer focus and ability to engage with customers, partners, and industry stakeholders.
• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to prioritize and deliver in a complex and fast-moving environment.
• Fluent in English and German

Nice to Have

• Experience supporting tendering activities and commercial offer development.
• Experience creating marketing, communication, and business development content.

What will your typical day look like?

• Collect and analyze market, customer, and competitor data and convert findings into actionable insights.
• Support the development and execution of Product Line strategies and business priorities.
• Define and maintain product positioning and competitive differentiators.
• Contribute to product roadmap discussions and business case development.
• Create and update content that supports business development and communication activities.
• Support tendering activities by enhancing the positioning of commercial offers.
• Meet with customers to better understand market needs and strengthen relationships.
• Collaborate with internal stakeholders to align priorities and coordinate activities across departments.
• Organize and participate in industry events, customer engagements, and marketing initiatives.
• Support activities that drive market share growth and profitability for the Information Solutions Product Line.

Legal authorization to work in the European Union is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

*Please note that we do not accept agency candidate submissions without a formalized agreement with Talent Acquisition. If you are an agency/third party Recruiter and have not been engaged by Wabtec for this search, we do not owe you a fee if you submit a candidate to the applicant tracking system that is ultimately hired.

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Wabtec is a leading global provider of equipment, systems, digital solutions, and value-added services for the freight and transit rail sectors. Drawing on more than 150 years of experience, we are leading the way in safety, efficiency, reliability, innovation, and productivity. Whether it’s freight, transit, ports, logistics, mining, industrial, or marine, our expertise, technologies, and people together – are accelerating the future of transportation. With roots that date back to George Westinghouse, Thomas Edison, and Louis Faiveley, Wabtec has always built technologies and implemented solutions for a variety of sectors that are critical to meeting the needs of customers and governments alike.

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